Experience

Sandman Group

• Estonia
• Computers and Electronics Manufacturing
• 1 - 100 Employee

• Brand Manager, Baltics

  • Mar 2023 - Present



Valio Eesti AS

• Food and Beverage Manufacturing
• 1 - 100 Employee

• Product Group and Brand manager, Baltics

  • May 2017 - Mar 2023

  Category management in Baltics: - from 2017-2021 responsible for yoghurts, puddings and creams - from 2022- ... responsible for cheese, processed cheese, fats and vegan products (Valio Oddlygood) - planning and budgeting - product development (incl. trend tracking, tastings, price calculations, package designs, sales materials) - launched over 50 new products - ca 7 new successful ranges - successfully entered new category (pudding) - highest market share of all times in yoghurt category - becoming market leader in drinking yoghurt category - marketing campaigns (incl. concept development, media planning across online and offline, advertising materials, PR, events, results) - market analyses (incl. AC Nielsen) Pan-Baltic brand management: - 2017-2021 managing Alma and Valio Gefilus brands - 2022-... managing Valio Viola, Valio Atleet, Valio Forte, Valio Eesti juust, Valio Oddlygood brands - market analyses (incl. Brand Track) - ensuring marketing materials compliance with brand CVI Managing digital marketing for Estonia: - social media - PR (events, articles, engaging with bloggers and influencers) Show less



JCDecaux

• France
• Advertising Services
• 700 & Above Employee

• Media planner

  • Aug 2013 - May 2017

  JCDecaux is the number 1 Outdoor advertising company in the world, playing a major part in transforming urban landscapes across the globe. As the premium broadcast supplier in Out-of-Home media; JCDecaux is the only pure-play Outdoor media owner worldwide, delivering high-quality and innovative advertising solutions. JCDecaux, who invented the concept of street furniture in 1964, has played a major role in shaping cities for the last fifty years. The Group has operations in more than 70 countries around the world, and has a presence in 3,700 cities. * Planning outdoor media according to clients brief * Day-to-day communicating with media and creative agencies and print houses * Managing new clients and consulting them in outdoor media * CRM * Event planning Show less



Allando Trailways AS

• Estonia, Tallinn

• Logistics

  • Apr 2013 - Aug 2013

  Allando Trailways AS offers international transportation solutions for manufacturing and sales companies in Scandinavia: Sweden and Finland. Allando Trailways AS offers international transportation solutions for manufacturing and sales companies in Scandinavia: Sweden and Finland.



The Business and Development Centre of Pärnu County

• Pärnu, Estonia

• Intern

  • Apr 2010 - Jun 2010