Co-Founder, Board Member

• Feb 2022 - Present

Head of Brand and PR

• Oct 2018 - Present

* Strategic and tactical planning; * evaluation and analysis of effectiveness, results of campaigns; * setting and monitoring the implementation of the strategy; * marketing team recruitment, team management, development of competencies, mentoring; * Outreach and crowd marketing activities; * Content marketing; * Influensers marketing; * Partnerships management. * Strategic and tactical planning; * evaluation and analysis of effectiveness, results of campaigns; * setting and monitoring the implementation of the strategy; * marketing team recruitment, team management, development of competencies, mentoring; * Outreach and crowd marketing activities; * Content marketing; * Influensers marketing; * Partnerships management.

Ukrainian

• Sep 1990 - Present

Digital Marketing Consultant

• May 2019 - Jun 2020

Product Marketing Manager

• Dec 2017 - May 2018

* strategic and tactical planning; * evaluation and analysis of effectiveness, results of campaigns; * setting and monitoring the implementation of the strategy in the form of traffic and conversion results; * marketing team recruitment, team management, development of competencies, mentoring; * Outsource team management - creating kpi, analyzing results, optimization; * Product creation - UX and UI management, communication with a development team; * management of the online promotion budget - forecasting, analysis, monitoring, efficiency improvement; * Product link profile creation and managing (link building - commenting, forum posting, guest posting, Q&A, etc) * Outreach and Crowd Marketing (finding the target audience and opinion leaders and communicating with them on the relevant sites) * Competitors link profile and position monitoring and analysis * Covering organizational needs - printed products, events, etc. Show less

Marketing Communications Manager

• May 2017 - Dec 2017

Head of PR, Link Building and Outreach Dept

• Jun 2015 - Dec 2017

* strategic and tactical planning; * evaluation and analysis of effectiveness, results of campaigns; * setting and monitoring the implementation of the strategy in the form of team traffic and conversion results; * marketing team recruitment, team management, development of competencies, mentoring; * management of the online promotion budget - forecasting, analysis, monitoring, efficiency improvement; * control and analytics of web traffic, work on the growth of conversions, calls, leads, sales; * Product link profile creation and managing (link building - commenting, forum posting, guest posting, Q&A, etc) * Outreach and Crowd Marketing (finding the target audience and opinion leaders and communicating with them) * Email sending for different purposes (research, offer of cooperation, new features notification, etc) * Competitors link profile and position monitoring and analysis * PR (from idea to realisation) Show less

SEO Specialist

• Aug 2012 - Jun 2015

* SEO-optimization (on-page, off-page) * Branding * Link-building (white, black SEO, SAPE, Guest blogging) * SEO-copywriting (writing SEO-articles and web content) * SMM (social profiles creation and promotion) * SEO-analyst (competitor analysis, work with Google Analytics, Google Webmaster Tools, other SEO-tools) * SEO-optimization (on-page, off-page) * Branding * Link-building (white, black SEO, SAPE, Guest blogging) * SEO-copywriting (writing SEO-articles and web content) * SMM (social profiles creation and promotion) * SEO-analyst (competitor analysis, work with Google Analytics, Google Webmaster Tools, other SEO-tools)

Specialist in Contextual Advertising

• Mar 2012 - Aug 2012

* Keyword Selection; * Maintenance of advertising campaigns in the social networks, Google AdWords and Yandex Direct; * Writing text ads; * Client support; * Participation in such marketing conferences as iForum-2012 and IMU-2012; * Keyword Selection; * Maintenance of advertising campaigns in the social networks, Google AdWords and Yandex Direct; * Writing text ads; * Client support; * Participation in such marketing conferences as iForum-2012 and IMU-2012;

Journalist, Content creator

• Jan 2010 - Mar 2012

Writing articles, reviews, create content, interviews, photo reports about different cultural events in Ukraine and all over the world. Writing articles, reviews, create content, interviews, photo reports about different cultural events in Ukraine and all over the world.

Interpreter

• Nov 2010 - Dec 2010

Translating advertising and information content from Russian to Ukrainian and English. Translating advertising and information content from Russian to Ukrainian and English.