Ali Carmichael
Owner/Founder and Managing Director at Experience UX- Claim this Profile
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Bio
Guy Carberry
I have always been in awe of the way Ali conducts his business. Here you have somebody whose passion for understanding people, their needs and expectations informs every aspect of his day to day work. Ali understands that people have complex needs and come from hugely diverse backgrounds, all with unique experiences and stories to tell. His wide and varied experience and robust UX processes and proven toolkit means that every client and project he is involved with will benefit from a rich and focussed outcome. Ali is a passionate and inspirational leader, equally at home getting the best out of his team as he is presenting from a conference stage. He has worked with me on numerous projects at The Open University, all delivering huge improvements to the student and staff experience. I would not hesitate to recommend Ali and Experience UX to anybody who wants to place user needs at the heart of their service.
David Oliver
Ali has been a great help to LV= and our digital experience. Projects with Experience Solutions are always approached professionally and intelligently and ali is pivotal in driving that. He's great at thought leadership and producing new ideas for often complex user research - generally a good guy to bounce ideas off over a beer.
Guy Carberry
I have always been in awe of the way Ali conducts his business. Here you have somebody whose passion for understanding people, their needs and expectations informs every aspect of his day to day work. Ali understands that people have complex needs and come from hugely diverse backgrounds, all with unique experiences and stories to tell. His wide and varied experience and robust UX processes and proven toolkit means that every client and project he is involved with will benefit from a rich and focussed outcome. Ali is a passionate and inspirational leader, equally at home getting the best out of his team as he is presenting from a conference stage. He has worked with me on numerous projects at The Open University, all delivering huge improvements to the student and staff experience. I would not hesitate to recommend Ali and Experience UX to anybody who wants to place user needs at the heart of their service.
David Oliver
Ali has been a great help to LV= and our digital experience. Projects with Experience Solutions are always approached professionally and intelligently and ali is pivotal in driving that. He's great at thought leadership and producing new ideas for often complex user research - generally a good guy to bounce ideas off over a beer.
Guy Carberry
I have always been in awe of the way Ali conducts his business. Here you have somebody whose passion for understanding people, their needs and expectations informs every aspect of his day to day work. Ali understands that people have complex needs and come from hugely diverse backgrounds, all with unique experiences and stories to tell. His wide and varied experience and robust UX processes and proven toolkit means that every client and project he is involved with will benefit from a rich and focussed outcome. Ali is a passionate and inspirational leader, equally at home getting the best out of his team as he is presenting from a conference stage. He has worked with me on numerous projects at The Open University, all delivering huge improvements to the student and staff experience. I would not hesitate to recommend Ali and Experience UX to anybody who wants to place user needs at the heart of their service.
David Oliver
Ali has been a great help to LV= and our digital experience. Projects with Experience Solutions are always approached professionally and intelligently and ali is pivotal in driving that. He's great at thought leadership and producing new ideas for often complex user research - generally a good guy to bounce ideas off over a beer.
Guy Carberry
I have always been in awe of the way Ali conducts his business. Here you have somebody whose passion for understanding people, their needs and expectations informs every aspect of his day to day work. Ali understands that people have complex needs and come from hugely diverse backgrounds, all with unique experiences and stories to tell. His wide and varied experience and robust UX processes and proven toolkit means that every client and project he is involved with will benefit from a rich and focussed outcome. Ali is a passionate and inspirational leader, equally at home getting the best out of his team as he is presenting from a conference stage. He has worked with me on numerous projects at The Open University, all delivering huge improvements to the student and staff experience. I would not hesitate to recommend Ali and Experience UX to anybody who wants to place user needs at the heart of their service.
David Oliver
Ali has been a great help to LV= and our digital experience. Projects with Experience Solutions are always approached professionally and intelligently and ali is pivotal in driving that. He's great at thought leadership and producing new ideas for often complex user research - generally a good guy to bounce ideas off over a beer.
Experience
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Experience UX
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Colombia
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Education
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1 - 100 Employee
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Owner/Founder and Managing Director
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Mar 2020 - Present
As the owner of Experience UX, I help individuals and teams who are responsible for the day to day performance and development of their website, software, or app - supporting businesses by better understanding their users' needs and ensure their digital products are easy to use, making everyone's life a little easier.Specialising in Usability Testing and User Research, my team of Consultants and Researchers work in partnership with our client project teams to drive best practice UX process and digital interface design, that focus on user needs and not on the latest fancy design trend (unless the latest fancy design trend is just what is required!).
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Founder / Commercial Director
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Jun 2007 - Mar 2020
As joint owner of Experience UX I have many responsibilities. My role as Commercial Director focuses on client relationships and sales, specifically UX Research and Usability Testing for Financial Services and Retail clients. As a UX Consultant I work closely with my clients to assess project needs and establish best practice UX methods and processes. We’re driven by making a difference and adding value through user research, and I therefore work to ensure a right fit between my customer’s needs and our usability work.
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Appius
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United Kingdom
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Technology, Information and Internet
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1 - 100 Employee
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Head of Program Management
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Jan 2006 - Jun 2007
• Solutions Architecture - Envision and Plan Web projects• Documentation - Produce client facing specification documents• Manage the Program Management Team • Introduce, implement, train and manage project processes and procedures• Resource management and productivity using MS Project Enterprise and Web Access• Project Management - for Appius' larger projects for clients including Garmin, Traffic England (Highways Agency), Docklands Light Railway, Northern Rail, and Transport for London.• Manage invoice targets
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M-Corp
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Venture Capital and Private Equity Principals
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Project Manager
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Nov 2000 - Jan 2006
Creating, implementing and managing project management processes and procedures, to manage complex interactive media projects with a strong requirement for client management and project team management (Developers, Designers, Usability Engineers, Solutions Architects, etc).Working with exciting organisations including; RNLI, British Heart Foundation, Motorola, Adult Learning Inspectorate, Capita, and Animal. Creating, implementing and managing project management processes and procedures, to manage complex interactive media projects with a strong requirement for client management and project team management (Developers, Designers, Usability Engineers, Solutions Architects, etc).Working with exciting organisations including; RNLI, British Heart Foundation, Motorola, Adult Learning Inspectorate, Capita, and Animal.
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WAM!NET
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IT Services and IT Consulting
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1 - 100 Employee
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Product sales
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Jun 1999 - 2000
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Currys
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Czechia
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Retail
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100 - 200 Employee
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Sales Assistant
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Jan 1993 - Aug 1995
Shop floor sales assistant Shop floor sales assistant
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Education
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1995 - 1999
Bournemouth University
Bachelor of Arts - BA, Business -
1995 - 1999
Bournemouth University
BA (Hons), Tourism Management -
1992 - 1994
Fareham College
Community
