Experience

Camelot Illinois
• United States
• Manufacturing
• 1 - 100 Employee
• Product Manager, Emerging Games

  • Jun 2022 - Present


IGT

• Türkiye
• Embedded Software Products

• Associate Product Manager

  • Nov 2019 - Jun 2022

  -Oversee Hoosier Lottery Draw portfolio including Powerball, Mega Millions, Fast Play, Hoosier Lotto, Cash4Life, CA$H 5, Quick Draw, Daily 3, and Daily 4 -Development and execution of product launches, digital experiences, annual business plans, customer insights, strategy development, reporting strategy, technology development processes, and project management -Oversee Hoosier Lottery Draw portfolio including Powerball, Mega Millions, Fast Play, Hoosier Lotto, Cash4Life, CA$H 5, Quick Draw, Daily 3, and Daily 4 -Development and execution of product launches, digital experiences, annual business plans, customer insights, strategy development, reporting strategy, technology development processes, and project management



Herff Jones

• United States
• Consumer Goods
• 700 & Above Employee

• Associate Product Marketing Manager

  • Mar 2019 - Nov 2019

  -Planned product positioning, GTM strategy, and growth roadmap for Fine Paper, Frames, Championship Rings, and Greek jewelry business units by utilizing customer-driven insights-Drove the digital customer experience by identifying key marketing strategies which involved transforming the 100-year-old business in every aspect while remaining focused on the best possible modernized customer experience

• Program Manager

  • Aug 2018 - Nov 2019

  -Managed online retail product portfolio and product development for the championship jewelry category-Streamlined the consumer journey by using analytics to create a seamless digital and at retail user-experience -Created alignment while working cross-functionally with Varsity Spirit, BSN Sports, and other Herff Jones business units

• Product Marketing Analyst

  • May 2017 - Nov 2019

  -Created opportunity strategy for B2B projects and develop monthly product performance tracking to share with senior leadership-Managed insights and analytics projects from inception through the presentation: supporting customized surveys/discussion, analyzation of data, interpreting results, and providing actionable insights



Newell Brands

• United States
• Manufacturing
• 700 & Above Employee

• CE Product Marketing Intern

  • May 2016 - Aug 2016

  -Spearheaded key customer analysis to increase top-line revenue and contribution margin dollars -Conducted Diamond Brands® competitive analysis for market measurement and innovation to launch new products, create consumer awareness, and identify growth opportunities -Completed qualitative research for the B2B and B2C sector through focus groups, categorized consumer insights into segments, and explored insights for e-commerce platforms -Spearheaded key customer analysis to increase top-line revenue and contribution margin dollars -Conducted Diamond Brands® competitive analysis for market measurement and innovation to launch new products, create consumer awareness, and identify growth opportunities -Completed qualitative research for the B2B and B2C sector through focus groups, categorized consumer insights into segments, and explored insights for e-commerce platforms



Eli Lilly and Company

• United States
• Pharmaceutical Manufacturing
• 700 & Above Employee

• New Product Planning- Marketing Academic Contractor

  • May 2014 - Aug 2014

  Marketing and New Product Planning - Musculoskeletal Sector -Research and design presentations on numerous diseases in which I present to various research teams (Phase II and III) -Contribute to the development of brand strategies for high-level clinical plans and research -Participate in team department meetings with international affiliates on commercial summaries Marketing and New Product Planning - Musculoskeletal Sector -Research and design presentations on numerous diseases in which I present to various research teams (Phase II and III) -Contribute to the development of brand strategies for high-level clinical plans and research -Participate in team department meetings with international affiliates on commercial summaries



Allstate

• United States
• Real Estate

• Agent Contact Representative Intern

  • May 2012 - Sep 2013

  -Developed business marketing skills by generating the company’s contact lead list and identifying key drivers of growth -Drove execution of corporate-level promotions to increase customer engagement -Developed business marketing skills by generating the company’s contact lead list and identifying key drivers of growth -Drove execution of corporate-level promotions to increase customer engagement