Ali Ziyan Khoja
Brand Strategy Manager at Plentys.pk- Claim this Profile
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Bio
Credentials
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Fundamentals Of Digital Marketing
Google Digital GarageAug, 2023- Sep, 2024
Experience
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Plentys.pk
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Pakistan
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Internet Marketplace Platforms
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1 - 100 Employee
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Brand Strategy Manager
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May 2022 - Present
Formulate and implement comprehensive brand strategies aimed at fostering growth and enhancing market positioning.Conduct in-depth market research, including competitor analysis and consumer insights, to uncover brand opportunities and industry trends.Clearly define and communicate the brand's unique value proposition, messaging, and positioning.Ensure brand consistency and alignment across all marketing channels and touchpoints.Collaborate effectively with cross-functional teams to create and execute integrated marketing campaigns and initiatives.Take the lead in developing and executing brand guidelines, enforcing adherence to brand standards.Continuously evaluate and refine brand strategies based on changing market dynamics and business objectives.Implement and manage paid advertising campaigns, including PPC, to increase brand visibility, website traffic, and conversions.Efficiently manage advertising budgets, allocating resources to achieve campaign objectives effectively.Remain proactive in tracking industry trends and best practices in PPC and paid advertising platforms, leveraging new opportunities for brand promotion.Designed interactive creatives and customer-oriented landing pages, resulting in a 30% increase in CTR for ad copies, significantly enhancing visibility.Improved efficiency of ACi and ACe campaigns through GMC feed integration, creative optimization, and audience segmentation on Meta platforms.Generated comprehensive campaign reports with insights and analysis to track DAU and GMV performance, offering actionable recommendations for campaign optimization Show less
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Social Media Executive
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May 2021 - Apr 2022
Develop and implement comprehensive social media strategies aligned with the company's marketing objectives and target audience.Manage and maintain the company's presence on various social media channels, such as Facebook, Twitter, Instagram, LinkedIn, YouTube, etc.Plan and execute paid social media advertising campaigns to reach targeted audiences and achieve specific marketing goals.Analyze social media performance metrics and generate regular reports to measure the effectiveness of campaigns and identify areas for improvement.Work closely with the marketing team and other departments to align social media efforts with overall marketing campaigns and initiatives.Adhere to company guidelines and policies while representing the brand on social media platforms.Track the return on investment (ROI) for social media efforts and adjusting strategies accordingly. Show less
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Arshad Group
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Pakistan
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Textile Manufacturing
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200 - 300 Employee
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Intern-Communication
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Feb 2021 - Apr 2021
Provided clear and timely communication to exporters, addressing inquiries and requests promptly. Assisted exporters in preparing and processing export documentation, ensuring compliance with regulations and standards. Conducted market research to identify potential new markets and understand market trends and competition. Collaborated with internal teams, including sales, logistics, and finance, to ensure a smooth export process. Facilitated product information dissemination to exporters, enabling effective marketing of products. Assisted with translation and localization efforts for communication materials to cater to international markets. Analyzed export data and prepared reports, providing valuable insights for process improvement. Demonstrated cultural sensitivity when communicating with international exporters. Actively participated in industry events and networking forums to build professional connections. Show less
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AK Traders
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Hospitals and Health Care
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1 - 100 Employee
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Intern
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Nov 2020 - Jan 2021
Provide prompt and courteous customer support to oil industry clients, addressing inquiries and resolving issues effectively. Assist in processing client orders for oil products, ensuring accuracy and timely delivery. Build and maintain strong client relationships through proactive communication and attentiveness to their needs. Develop a deep understanding of the company's oil products and services to provide clients with accurate information. Conduct market research to stay updated on industry trends and customer preferences. Collaborate with internal teams to address client issues and ensure a seamless experience. Gather and analyze client feedback to identify opportunities for improvement. Maintain accurate client databases and records of interactions. Identify upselling and cross-selling opportunities to maximize revenue from existing clients. Ensure compliance with industry regulations and standards. Prepare reports and documentation related to client services and interactions. Stay updated on industry developments and best practices through continuous learning. Show less
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Education
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2015 - 2020
Iqra University (Official)
Bachelor's in Media Science, Advertising
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