Digital Marketing Executive

• Mar 2021 - Present

Web Development & Digital Marketing Specialist

• Dec 2015 - Feb 2021

Analysing and reporting on website and digital marketing activity using Google analytics and other reporting tools. Leads all digital marketing programming efforts, ensuring that all programming is on goal and high-performing. Support and execute the tracking of online KPIs, analyze results and propose improvements. Ensured that website content is accurate and up to date. Create, develop, and execute inbound marketing campaigns using compelling content. Manage our paid social strategy with insight into budget allocation and audience targeting. Using a range of marketing technology, produce website campaign landing pages and marketing emails to support regional marketing campaigns. Assisting with looking at key areas to improve and optimize our website. Create promotional material for marketing purposes. Develop and create dynamic spec ads. Design and marketing materials development: enhance our brand presence (eBooks, flyers, booth design, web banners, PowerPoints, sales collateral, infographics, videos, etc.). Manage technical integration with third party services. Monitor uptime, hosting, and databases to ensure site is performing at maximum capacity. Design and develop high performing landing pages. Develop, execute and optimize PPC campaigns – keyword research, ad copy, landing pages, bidding, budget management, competitor analysis. Design, build, or maintain web sites, using authoring or scripting languages, content creation tools, management tools, and digital media. Perform or direct web site updates. Back up files from web sites to local directories for instant recovery in case of problems. Conduct online marketing initiatives, such as paid ad placement, affiliate programs, sponsorship programs, email promotions, or viral marketing campaigns on social media Web sites. Show less

Web Developer & Digital marketing

• Aug 2018 - Aug 2019

IT Manager

• Aug 2013 - Dec 2016