Commercial Director - KKT MENA Holdings

• Sep 2018 - Present

 Lead the startup to build capabilities and resources across business units and functions. Set and manage KKT Mena corporate strategy, budgets, and KPIs. Responsible to establish & manage KKT Mena regional centralized business units including customer experience center, marketing and public relation, products and business intelligence, medical centers operations and management. Actively participate in entering KSA market and launching medical centers in other MENA countries.  Lead the startup to build capabilities and resources across business units and functions. Set and manage KKT Mena corporate strategy, budgets, and KPIs. Responsible to establish & manage KKT Mena regional centralized business units including customer experience center, marketing and public relation, products and business intelligence, medical centers operations and management. Actively participate in entering KSA market and launching medical centers in other MENA countries.

Director of Products and Services - stc Telecommunication Company Bahrain

• Feb 2017 - Sep 2018

 Set and oversee execution of products and services strategy, budget, and KPIs Oversee implementation of employee development plans in coordination with HR Represent the commercial sector in key projects including mergers and acquisitions Oversee the foundation-building of key emerging technologies such as IoT and M2M

Senior Manager of Core Services – Consumer Value-Propositions including both Voice & Broadband

• Apr 2015 - Jan 2017

 Participate in developing department strategy and setting goals and KPIs Led key corporate cross-functional initiatives aiming to increase efficiency, mitigate risks, and reduce costs Achieve corporate and department KPIs including sales, revenues and profitability. Active coaching and mentoring of team of product managers

Manager of Postpaid and Prepaid Services – Consumer and Business Value-Propositions

• May 2011 - Mar 2015

 Execute strategy for postpaid and prepaid products and services Oversee design and launch of value-propositions for consumers. Achieve corporate and department KPIs including sales, revenues and profitability. Manage and develop a team of product managers.

Marketing Manager – Consumer Value-Propositions, Loyalty and Retention, VAS and Mobile Broadband

• Jun 2010 - Apr 2011

 Complete ownership of consumer segment, including product development (voice, VAS, broadband), revenue & lifetime value growth, loyalty and retention. Set consumer strategy, identify consumer target segments, align and drive all units to to set their plans and priorities accordingly. Lead a team that is responsible to launch value propositions, offers and promotions to achieve consumer sales and revenue targets. Establish a superior customer experience exploiting value segmentation on various customer touch points.  Develop consumer value via ongoing targeted below the line offers and promotions. Grow Non-Voice revenues focusing on Data Access and Mobile Broadband.

Marketing Manager – Consumer and Corporate Value-Propositions

• Oct 2008 - May 2010

 Led a team that is responsible for product/project development and management starting from the product concept creation to the management of the product life cycle and ensuring that deadlines and KPIs are achieved for each. Developed and executed new Mobile Broadband strategy which led to an over- achieving of revenue target. Developed and executed new Products and Services strategy focusing on outsourcing in order to maintain a competitive edge. Renegotiated contracts with suppliers which resulted in cost savings  Coached and developed two members of staff which led to their promotion and relocation within Zain group

Manager – Product Development for Non-Voice and Mobile Broadband

• Aug 2007 - Sep 2008

Marketing Specialist – Product Development for Content, VAS and Mobile Broadband

• Sep 2005 - Jul 2007

 Developed and managed portfolio of projects including, Mobile Broad Band, Mobile TV, Content and Portal services, Instant Messaging and Premium SMS service. Revamped Mobile Broad Band packages and offers which resulted in a 25 times increase in revenues in less than 6 months.  Keynote Speaker at the MMS congress 2007 organized by IIR in Munich, Germany and Awarded as the best speaker and best presentation in that event. Keynote Speaker at the Instant Messaging Conference 2006 organized by IIR in London, UK.

Sales Team Leader – Retail Main Branch

• Sep 2003 - Aug 2005

 Oversaw all aspects of the branch ensuring to achieve sales targets and high standards of customer satisfaction. Supervised, developed and motivated staff to deliver to their potential, many of whom later became team leaders and managers.