Experience

Ismail Industries Limited

• Pakistan
• Food and Beverage Manufacturing
• 700 & Above Employee

• Category Excellence Manager

  • Jul 2021 - Present



Zong CMPak Ltd

• Telecommunications
• 700 & Above Employee

• • Jan 2020 - Nov 2021

• • Aug 2018 - Nov 2021



KSB Company

• Germany
• Industrial Machinery Manufacturing
• 700 & Above Employee

• • Aug 2014 - Sep 2017

  Responsibilities Achievement of the defined business targets i.e Order Intake Recoveries/Receivables Undelivered Inventory Customer issue resolution Increase in external Customer Satisfaction Index Expansion of sales network to include (Predefine number of) dealers & stockist Achievements Achieved budgeted sales target for Zaree by actively pursuing relationships with farmers, dealers, & stockiest and broke all previous sale records. Enhanced the business from 26 million to 60 million in a year and developed the channel by inducting dealers and stockiest. Increased the market share i.e 60 to 80 %. Complete Zaree and submersible market analysis for total Punjab and KPK. Ensure timely collection while maintaining receivables in line with the company policy. Certificates Compliance Training Program / Prevention of Corruption Compliance Training Program / Cartel Law Microsoft Excel – Intermediate to Advance Show less

• • Jul 2012 - Jul 2014



Berger Paints Pakistan Ltd.

• Chemical Manufacturing
• 1 - 100 Employee

• Territory Manager

  • Nov 2010 - May 2012

  Responsibilities Look after the general market of Lahore including Sahiwal to Jhelum. Enhanced the sale volume and get the maximum share from the market after the ICI. Ensuring the stock availability brand & pack vise on renowned dealers. Lead the S/O or S.S/O to achieve the sale target and get the market share 65% to 75% from renowned dealers. Show less



Pepsi Bottling Ventures

• United States
• Food and Beverage Services
• 700 & Above Employee

• Territory Development Manager

  • Aug 2008 - Oct 2010

  Responsibilities Handling the general market of Lahore including Thoker Niaz Baig, Multan Road, Johar Town, Wapda Town, Allama Iqbal Town, Riwind Road etc. Leading Area Development Representatives who used to assist me in handling 16 routes & 1536 accounts. Ensuring the stock availability brand & pack vise in key accounts i.e. Pizza Hut & K.F.C. Maintaining the market share 75% to 80%. Achievements Achieved quarterly Excellence target as well as conversion sales target of entire territory. Successfully executed territory university system in West unit. Achieved level of growth i.e. 18% increase over the last year. Show less



Mead Johnson Nutrition

• Philippines
• Consumer Goods
• 700 & Above Employee

• Key Account Executive / Trade Activation Executive

  • Feb 2007 - Jul 2008

  Responsibilities Looked after all the sales targets of modern trade & retail market Coaching of sales Team and launching of additional SKUs To ensured merchandising, availabilities, market handling and a close eye on KPIs. Developed area strategy for achieving sales, numeric availability and brand awareness. Managing and executing below the line activities. Setting areas targets for Market Activation. Achievements Given 47% growth in 2007 over CPF (Company Plan Forecast) and 38% growth in 2007 verses 2006 Training and grooming of promoters. Improved by 7% coverage from (76% to 83%) Show less



Reckitt

• United Kingdom
• Manufacturing
• 700 & Above Employee

• Territory Sales Executive / Territory Sales Officer

  • Mar 2006 - Feb 2007

  Responsibilities Achievements of volume targets. Responsible for Availabilities, Merchandising, Range Selling and in store execution for house hold products. Handled areas like Okara, Depalpur, Habibabad, Patokee, Basirpur and etc. Achievements Improved coverage from 78% to 89% in the assigned territory. Successfully launched three brands in Okara & Depalpur markets i.e (Veet, Mortein active air , Strepsils) Created distribution network in Habibbad and Basirpur. Boosted the sales in Local market from 48% over the last year. Show less