Ali McCowan

Consultant at tango
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Location
New York, US

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Amy Martin

I had the extreme honor of working with Ali for almost four years at P.volve. Ali moved through our organization starting from the ground up (literally our first employee) and grew into a senior leader who not only helped us define our brand but was also critical in developing our business development and partner strategy that moved us into an additional B2B2C vertical. Ali is a champion and a master problem solver who ensured that we remained a true, cohesive team and not divided by silos. She is a critical thinker and strategist by nature and any organization would be lucky to have her. I miss working with her daily and am thankful for our time together -- as she made me a better leader.

Michelle Liu

Ridiculously thorough, strategic, and team oriented. You can give Ali anything and she’ll knock it out of the park. Not to mention, she has a great, compelling, yet positive presence and presentation skills. It was such a treat to get to work with her. I would work with her again in a heartbeat.

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Experience

    • United States
    • Home Health Care Services
    • 1 - 100 Employee
    • Consultant
      • May 2023 - Present
    • United States
    • Wellness and Fitness Services
    • 1 - 100 Employee
    • Director Of Business Development
      • Feb 2022 - May 2023

      First full-time hire at fast-growing fitness startup. Held multiple positions within the company across community, brand, growth marketing and business development. Contributed to all phases of company growth, including brand development, user experience, subscriber growth, launching platform online and in-app, and expansion into D2C and B2B markets. Worked closely with executive leadership team and investor to drive company growth. - Collaborated with large-scale brands such as American… Show more First full-time hire at fast-growing fitness startup. Held multiple positions within the company across community, brand, growth marketing and business development. Contributed to all phases of company growth, including brand development, user experience, subscriber growth, launching platform online and in-app, and expansion into D2C and B2B markets. Worked closely with executive leadership team and investor to drive company growth. - Collaborated with large-scale brands such as American Express, Amazon, WeightWatchers, and SmileDirectClub to drive brand awareness, increase customer acquisition, and grow company credibility through strategic partnerships. - Project managed all partnerships, including all client management, stakeholder management and internal teams to ensure on-time delivery and partnership success. - Reported partnership metrics on a weekly, monthly, and quarterly basis, and provided recommendations on how to optimize current and future partnerships to leadership team and investors. - Led go-to-market strategy for B2B segment of company, resulting in long-term partnerships with Optum Health, Elektra Health, Ovia Health and Spring Fertility.

    • Senior Manager, Business Development
      • Oct 2020 - Jan 2022

      - Helped build out the Business Development team, including hiring team members, conceptualizing sales materials, onboarding first clients, and developing processes and visibility for the department. - Led account management and built strong and lasting relationships with all new and existing partners. - Successfully secured retail and brand partnerships internationally with Amazon Canada, John Lewis, Cult Beauty, Well.ca and more to support worldwide presence, resulting in double-digit… Show more - Helped build out the Business Development team, including hiring team members, conceptualizing sales materials, onboarding first clients, and developing processes and visibility for the department. - Led account management and built strong and lasting relationships with all new and existing partners. - Successfully secured retail and brand partnerships internationally with Amazon Canada, John Lewis, Cult Beauty, Well.ca and more to support worldwide presence, resulting in double-digit growth across the UK and Canada.

    • Senior Manager, Social and Community Engagement
      • Feb 2020 - Oct 2020

      - Designed and developed integrated marketing strategies across all platforms for brand, training team, studio expansion, and franchise development. - Reported marketing growth and engagement metrics to the leadership team and the entire company on a monthly, quarterly, and annual basis. - Key team member in the successful launch of the online platform in-app focusing on creating the best user experience for community members. - Sourced and integrated software solution to provide… Show more - Designed and developed integrated marketing strategies across all platforms for brand, training team, studio expansion, and franchise development. - Reported marketing growth and engagement metrics to the leadership team and the entire company on a monthly, quarterly, and annual basis. - Key team member in the successful launch of the online platform in-app focusing on creating the best user experience for community members. - Sourced and integrated software solution to provide exclusive discounts to students, teachers, healthcare workers, first responders, and seniors, resulting in increased customer retention and LTV.

    • Community Manager
      • Feb 2018 - Feb 2020

      - Commenced end-to-end experiential in-person and virtual events in NYC, Los Angeles, Texas, Miami, and London. - Handled complete recruitment operations, including growing the internal team to 80+ people, and managing outside marketing agencies across social media, PR, and affiliate functions. - Sourced and program managed various SaaS solutions for ambassador, customer service, influencer and loyalty programs. - Recruited and managed two full-time direct reports and seasonal interns.

    • United States
    • Consumer Electronics
    • 1 - 100 Employee
    • Marketing Manager
      • May 2017 - Jan 2018

      - Developed content calendars for all social accounts, involving Twitter, Facebook, and Instagram, growing Instagram following by 300% over six months. - Handled all marketing campaign development, across email marketing, digital campaigns, brand partnerships, and sponsorships. - Planned, executed, and tracked social metrics for multiple influencer campaigns, achieving social reach into the millions. - Acted as the primary point of contact for multiple vendors, including public… Show more - Developed content calendars for all social accounts, involving Twitter, Facebook, and Instagram, growing Instagram following by 300% over six months. - Handled all marketing campaign development, across email marketing, digital campaigns, brand partnerships, and sponsorships. - Planned, executed, and tracked social metrics for multiple influencer campaigns, achieving social reach into the millions. - Acted as the primary point of contact for multiple vendors, including public relations and influencer teams. Show less - Developed content calendars for all social accounts, involving Twitter, Facebook, and Instagram, growing Instagram following by 300% over six months. - Handled all marketing campaign development, across email marketing, digital campaigns, brand partnerships, and sponsorships. - Planned, executed, and tracked social metrics for multiple influencer campaigns, achieving social reach into the millions. - Acted as the primary point of contact for multiple vendors, including public… Show more - Developed content calendars for all social accounts, involving Twitter, Facebook, and Instagram, growing Instagram following by 300% over six months. - Handled all marketing campaign development, across email marketing, digital campaigns, brand partnerships, and sponsorships. - Planned, executed, and tracked social metrics for multiple influencer campaigns, achieving social reach into the millions. - Acted as the primary point of contact for multiple vendors, including public relations and influencer teams. Show less

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Account Services
      • Jun 2016 - May 2017

      - Maintained customer relationship management (CRM) system for $50 million+ sales pipeline. - Interfaced directly with clients to ensure successful event launches, including Jack Daniel’s Music City Midnight: New Year’s Eve in Nashville. - Responsible for establishing a strong and visible social media presence through managing all social accounts. - Assisted CEO, CTO & SVP in creating company processes and strategies, such as operational workflows, client onboarding and investor… Show more - Maintained customer relationship management (CRM) system for $50 million+ sales pipeline. - Interfaced directly with clients to ensure successful event launches, including Jack Daniel’s Music City Midnight: New Year’s Eve in Nashville. - Responsible for establishing a strong and visible social media presence through managing all social accounts. - Assisted CEO, CTO & SVP in creating company processes and strategies, such as operational workflows, client onboarding and investor relations. Show less - Maintained customer relationship management (CRM) system for $50 million+ sales pipeline. - Interfaced directly with clients to ensure successful event launches, including Jack Daniel’s Music City Midnight: New Year’s Eve in Nashville. - Responsible for establishing a strong and visible social media presence through managing all social accounts. - Assisted CEO, CTO & SVP in creating company processes and strategies, such as operational workflows, client onboarding and investor… Show more - Maintained customer relationship management (CRM) system for $50 million+ sales pipeline. - Interfaced directly with clients to ensure successful event launches, including Jack Daniel’s Music City Midnight: New Year’s Eve in Nashville. - Responsible for establishing a strong and visible social media presence through managing all social accounts. - Assisted CEO, CTO & SVP in creating company processes and strategies, such as operational workflows, client onboarding and investor relations. Show less

    • United States
    • Restaurants
    • Consultant, Account Management
      • Mar 2016 - May 2016

      - Client-facing role directly responsible for revenue generation and retention. - Researched and established relationships with prospective clients. - Liaison for internal operations, mangers and agents to achieve successful campaign execution. - Managed CRM and sales pipeline projections for all Nashville clients. - Client-facing role directly responsible for revenue generation and retention. - Researched and established relationships with prospective clients. - Liaison for internal operations, mangers and agents to achieve successful campaign execution. - Managed CRM and sales pipeline projections for all Nashville clients.

    • United Kingdom
    • IT Services and IT Consulting
    • Customer Experience and Social Lead
      • May 2014 - Jan 2016

      - Handled global customer inquiries with an average of 50 resolutions on a daily basis. - Collaborated with Artist Services team to guarantee each event launch ran as smoothly as possible. - Managed and generated daily content for Songkick’s Twitter account. - Launched Adele European and US tour – company’s highest revenue generator among several other highly profitable client tours including Prince, Metallica, Ellie Goulding and Paul McCartney. - Interfaced with key executives on a… Show more - Handled global customer inquiries with an average of 50 resolutions on a daily basis. - Collaborated with Artist Services team to guarantee each event launch ran as smoothly as possible. - Managed and generated daily content for Songkick’s Twitter account. - Launched Adele European and US tour – company’s highest revenue generator among several other highly profitable client tours including Prince, Metallica, Ellie Goulding and Paul McCartney. - Interfaced with key executives on a daily basis to provide status of events and problem solve when necessary. - Developed internship program in the Nashville office. Show less - Handled global customer inquiries with an average of 50 resolutions on a daily basis. - Collaborated with Artist Services team to guarantee each event launch ran as smoothly as possible. - Managed and generated daily content for Songkick’s Twitter account. - Launched Adele European and US tour – company’s highest revenue generator among several other highly profitable client tours including Prince, Metallica, Ellie Goulding and Paul McCartney. - Interfaced with key executives on a… Show more - Handled global customer inquiries with an average of 50 resolutions on a daily basis. - Collaborated with Artist Services team to guarantee each event launch ran as smoothly as possible. - Managed and generated daily content for Songkick’s Twitter account. - Launched Adele European and US tour – company’s highest revenue generator among several other highly profitable client tours including Prince, Metallica, Ellie Goulding and Paul McCartney. - Interfaced with key executives on a daily basis to provide status of events and problem solve when necessary. - Developed internship program in the Nashville office. Show less

    • Student Intern - Corporate Planning
      • May 2013 - Aug 2013

      - Researched and created a successful strategy for Nissan to improve their global environmental rankings, resulting in the Global 100 ranking in 2014. - Completed sustainability benchmarking project across automotive and other industries. - Presented information to managers and high-level exectuives both locally and globally. - Developed a records retention management system for Regulatory Compliance group using MS Sharepoint. - Researched and created a successful strategy for Nissan to improve their global environmental rankings, resulting in the Global 100 ranking in 2014. - Completed sustainability benchmarking project across automotive and other industries. - Presented information to managers and high-level exectuives both locally and globally. - Developed a records retention management system for Regulatory Compliance group using MS Sharepoint.

    • Musicians
    • 1 - 100 Employee
    • Intern
      • Jan 2013 - May 2013

      - Collaborated with internal and external management teams in preparation for weekly performances. - Responsible for advertising and promotion of upcoming events to local community. - Collaborated with internal and external management teams in preparation for weekly performances. - Responsible for advertising and promotion of upcoming events to local community.

Education

  • University of Mississippi
    BBA in Management, Minor: Finance
    2010 - 2014

Community

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