Experience

Wemore I Strategic Disrupters
• Türkiye
• Design Services
• 1 - 100 Employee
• Business Designer

  • Jul 2016 - Present

BAREM
• France
• Furniture and Home Furnishings Manufacturing
• 1 - 100 Employee
• Advisor To The President

  • Nov 2014 - Mar 2016


OPR Araştırma Hizmetleri

• OPR Arastirma Hizmetleri A.S.

  • Feb 2013 - Mar 2016

  Retail based multi client reports on markets, business shares, pricing, promotions using its proprietary production and reporting platform with 100 + employees Retail based multi client reports on markets, business shares, pricing, promotions using its proprietary production and reporting platform with 100 + employees



GfK Turkiye

• Managing Partner

  • Feb 1997 - Dec 2012

  • Held 35% percent of the merged company between Procon and GfK until 2005 Strategic acquisitions such as Strategy Mori, IBS, İncekara and very strong organic growth thanks to rightly structured internal teams allowed GfK to become the 2 nd largest market research agency and the distant 1st Custom Research agency in Turkey by 2005. Team grew from 30 people in 1997 to 400 by 2015. In addition to business development and client service responsibilities, Ali acted as CPO ( chief people officer ) to excel GfK as the most trusted data collector consisting of inhouse field researchers teams. Ali’s involvement in Retail Research started in 2001 as IRI closed their Turkish office and handed over Non-Food Retail panel Services to GfK Turkey. Ali concentrated singlemindedly to Retail Research as of 2007 as he predicted Consumer Technology Goods would grow in Turkey analysing the retail channels transformation towards Organized Trade and increasing consumer appetitite for Technology. 29 % Turkish Revenue CAGR between 2007-2011 will place Turkey in the second rank in terms of revenue among the CEE &META Countries after Russia at the end of 2011. As the META Board Member, Ali succesfully implemented projects outside Turkey such as Iran Office Establishment and Turnaround, Pakistan Field Agency Transition, Nigeria /Ghana BOT Projects in 2011 and 2012. Show less



Marmara Bira

• Türkiye
• Food and Beverage Manufacturing
• 1 - 100 Employee

• General Manager

  • 1995 - 1997

  • Joined Marmara Brewing Company, 1 year old third brewer in the Turkish market, as General Manager. • built a distribution network from scratch which consisted of direct delivery in the 3 biggest cities and 48 regional distributors • Significantly grew the team to manage a total of 220 persons directly and 445 persons as total. • Market share grew to 8 % which forced the dominant local player acquire the company after a long price battle with Heineken at the end of 1997. • Joined Marmara Brewing Company, 1 year old third brewer in the Turkish market, as General Manager. • built a distribution network from scratch which consisted of direct delivery in the 3 biggest cities and 48 regional distributors • Significantly grew the team to manage a total of 220 persons directly and 445 persons as total. • Market share grew to 8 % which forced the dominant local player acquire the company after a long price battle with Heineken at the end of 1997.



Procon Research Turkey ( merged with GfK to become GfK Turkey)

• Managing Partner

  • 1993 - 1997

  Custom Research Agency Custom Research Agency



Seagram

• Beverage Manufacturing
• 1 - 100 Employee

• Country Manager

  • 1993 - 1995

  • Joined Seagrams, a multibillion sprits company by then, as the Turkey country manager. • Focused on the transition of the liqueor market into liberilization and establishment of totally new distribution channels. • Launched, trained and worked with a sales team of 8 individuals. In the two years with the company, quadrupled sales, working closely with the distributor. • Joined Seagrams, a multibillion sprits company by then, as the Turkey country manager. • Focused on the transition of the liqueor market into liberilization and establishment of totally new distribution channels. • Launched, trained and worked with a sales team of 8 individuals. In the two years with the company, quadrupled sales, working closely with the distributor.



Procter & Gamble

• United States
• Manufacturing
• 700 & Above Employee

• Brand Manager

  • Sep 1989 - Oct 1993

  • Started to work for P&G in the marketing department in Istanbul. • P&G was just entering the Turkish market; which gave him the chance to play an active role in the introduction of mega P&G brands into the Turkish market such as Ariel, ACE, ALO • Launched Ace Bleach in Turkey with the first P&G brand intro and it reached market leadership in 6 months all around Turkey • Part of the team then launched P&G mega brand Ariel in Turkey. • Re-launched ALO brand. • Controlled multi million dollars of marketing budget of this mega brands. • Brought up “GRP” definition both in P&G and Turkey and pioneered media acquisitions. Show less