Experience

Entel

• United Kingdom
• Telecommunications
• 1 - 100 Employee

• Senior Business Development Manager

  • Jul 2010 - Present

  Leading Global sales business unit contributing annual sales of 10 million GBP. Responsible for a staff of 5 personnel’s including Account Managers, Junior Business development Managers and Telesales team leader. Main function includes • New Business Development • Trade Strategy and Management • Sales & Marketing Planning • Resource Management • Client relationship Management • Visit International industry exhibitions • Market research and Competitors/client survey. • Coaching and Sales Team Management • Key Account Management • Business Unit P&L responsibility • Collaboration with key departments to deliver organisation objectives • Market visit and strategy • Operation Management • Establishment System and its execution



Famous Brands (Pvt) Ltd.

• Pakistan
• Retail
• 1 - 100 Employee

• Manager Operations

  • Mar 2007 - May 2010

  Managing absolute function of 55 plus retail outlets of Famous Brands having world renowned brands like Hang Ten, Slazenger, Samsonite, Jockey, Giordano, The Atheltes Foot, Versace, Lacoste, Fila, storm, Certina, Festina and Irfan Sports. Key responsibilities include: Planning, developing and implement Annual Sales Plan Formulation, Sales forecasting and budgetary control, Retail operations, Distribution & Channel Management, Effective management of retail outlets. Direct and manage Retail development strategy, R&D, Brand management, Product Launches activities and new business developments. Lead and motivate the sales and retail team, manage and recruit staff, train and develop staff, according to company policies and employment laws, and ensure relevant HR procedures are followed Plan and implement shop merchandising, layout and customer traffic flow so as to maximize sales, customer satisfaction, appearance, image and ergonomics for customers. Plan/carry out/support integrated marketing activities to agreed budgets and timescales, and integrate personal sales efforts with other organized marketing strategies, e.g., NPD, sales promotions, advertising campaigns. Review monthly and quarterly assessments and forecasts of organization's financial performance against budget, financial and operational goals. Oversee short and long-term financial and managerial reporting. Major Projects completed in Famous Brands: Organizational strategy and development execution SBUs business development strategy and implementation. Yearly Brand Marketing & Advertising Planning and Execution Product Planning and development as per Fashion Forecast. Integrated Marketing communication strategy to achieve overall sales projections Developing Sales and Marketing Strategies to achieve yearly Sales Targets Represented FBL in bi-annual retail and sales council meetings in Asia and middle east.



METRO/MAKRO

• Germany
• Wholesale
• 700 & Above Employee

• Category Manager

  • Jul 2006 - Feb 2007

  Oversee and Manage Drink and Dry Grocery Department; supervising more than 10,000 SKUs contributing more than $24M in sales. Reporting to Senior Commercial Manager-Food. Effectively develop and manage Category Trade Strategies focused on the 4P's to drive sales and maximize market share. Enhanced category profitability to 15% by aligning Trade to Brand Strategies that support the Consumer Marketing Plan. Conduct surveys in the targeted markets to identify the needs, trends and issues of the customers (traders). During the surveys defines MOQ (Minimum order quantity) of the targeted customers. Identifies potential companies for the supplies of the products in the each category. To communicate and follow the different companies regarding product promotion (for customer) and in house branding. To negotiate trade offers and schemes on different payment terms. Developed experience in a variety of purchasing activities. Assist Marketing in development of NPD trade launch packages through effective analysis and presentation of market and consumer / shopper information.. Develop shelf layouts that maximize exposure and sales the brand portfolio whilst maintaining a category growth focus. This involves ultimate responsibility for all shelf layouts across all customers for allocated categories. Manage and control department budgets, operating costs, sales revenue, and number of clients, number of suppliers, and number of products pertinent to the category. Apply knowledge of category and consumer insights along with best practices to create solutions to satisfy both PBG and account strategies and objectives Spearheaded the integration business process for developing parent/child concept, Makro units (Multipacks) strategies and price points. Drove Key initiative on process and category strategy management through Business Score Card with achievement in over 90% of the areas identified.



KFC Pakistan

• Pakistan
• Restaurants
• 700 & Above Employee

• Business Unit Manager

  • Jun 2003 - Jun 2006

  Worked with Gray McKenzie Restaurant International (YUM BRANDS) for KFC operations. Responsible for business and marketing management in consumer marketing situation. Development of marketing strategy and tactics and leading cross-functional project team in retail environment. Managing sales of more than 1.8 Million US $ annually with positive growth vs. last financial year by ensuring operational excellence. Involved in strategic marketing both at local store and corporate level. Developed processes to effectively manage advertising and promotional activities resulting in sustainable sales performance, profitability and customer satisfaction. Responsible of Market analysis through surveys and reports to have an analytical study of the target market to make new business plans within given budgets which are sales oriented. Looking after HR management including hiring, Training and development, team turnover as per given budgets. Managing Customer services from floor management to corporate clientele by ensuring customer maniac approach in operations. Developed marketing campaigns to increase the visibility of brand (restaurants); analyzed market demographics, defined the target market, and determined advertising placement. Led projects from inception to completion: worked with senior management to determine project objectives and scope. Built project plan, activities and tasks and assembled then supervised project teams, provided training and facilitation; developed and distributed status reports to project director.