Experience

Shezan International Limited

• Pakistan
• Food and Beverage Services
• 100 - 200 Employee

• Senior Sales Manager

  • Jun 2023 - Present

  Results-driven Senior Sales Manager with a strong background in the fast-moving consumer goods (FMCG) industry. Proven track record of driving sales growth and implementing successful strategies to enhance market presence. Committed to delivering exceptional results and fostering team development. 💼 Professional Experience 💼 Senior Sales Manager - Responsible for leading and managing the sales of regular bottle juice products. - Develop and execute sales strategies to achieve revenue targets and market expansion. - Drive the growth of the RGB (Returnable Glass Bottle) sales segment, implementing effective pricing and promotional strategies. - Build and maintain strong relationships with distributors, ensuring their development and growth in line with company objectives. - Upgrade systems and implement process transformations to improve operational efficiency and enhance customer experience. 💡 Expertise 💡 - Sales Strategy Development and Execution - Market Expansion and Penetration - Team Development and Leadership - Distributor Development and Management - Pricing and Promotional Strategies - System Upgrades and Transformation - Relationship Building and Stakeholder Management - Market Analysis and Consumer Insights Show less



Coca-Cola CCI

• Türkiye
• Food and Beverage Services
• 700 & Above Employee

• • Jan 2018 - Apr 2022

  Area Sales Manager | Coca-ColaResults-driven Area Sales Manager with a successful track record in overseeing and leading sales operations across three key regions: Mianwali, Sargodha, and Faisalabad. Recognized for driving revenue growth, market expansion, and surpassing sales targets. Key Highlights:✦ Transformed the Mianwali region into a high-performing market, exceeding sales targets and capturing new accounts.✦ Implemented strategic sales initiatives in Sargodha, resulting in significant market share growth and increased profitability.✦ Drove business development efforts in the competitive Faisalabad base market, securing key accounts and executing impactful marketing campaigns.✦ Managed and motivated a high-performing team of 8 sales executives and 28 presellers, fostering a collaborative and results-oriented work culture.✦ Ensured optimum availability and visibility of all SKUs, expertly managing inventory and minimizing stock shortages.✦ Established strong relationships with key accounts and implemented strategic account management plans, maximizing sales opportunities.As an experienced Area Sales Manager, I possess strong leadership skills, a deep understanding of market dynamics, and a proven ability to exceed sales targets. I excel in developing and executing strategic plans, analyzing market trends, and thrive in fast-paced, challenging environments.Areas of Expertise: Sargodha, Khushab, Mianwali, Chiniot, Jhumra, Faisalabad, Bhalwal, JaranwalaI am passionate about driving sales growth, delivering outstanding results, and continuously seeking new opportunities to make a positive impact. Let's connect to explore how we can collaborate and achieve mutual success. Show less

• • May 2012 - Apr 2022

  Safety and Compliance Specialist | Coca-ColaI am proud to have been a part of the CCI-Pakistan safety squad team during my tenure at Coca-Cola. As a Safety and Compliance Specialist, I played a crucial role in promoting a culture of safety and ensuring adherence to safety standards across all operations.Key Contributions:✦ Acted as the safety champion, prioritizing safety across all roles and processes within the organization.✦ Conducted regular safety audits to proactively identify and address potential hazards, ensuring a safe working environment.✦ Implemented effective safety measures and protocols, providing training to team members to ensure compliance and mitigate risks.✦ Maintained a strong safety record, fostering a safety-conscious culture throughout the organization.✦ Demonstrated expertise in distribution safety compliance, delivering training programs to the team to enhance safety awareness and best practices.As a dedicated Safety and Compliance Specialist, I am passionate about creating safe working environments and driving compliance within organizations. I possess in-depth knowledge of safety regulations and best practices, and I am adept at implementing strategies to minimize risks and protect employees.I thrive in collaborative environments and excel at building strong relationships with cross-functional teams. My goal is to continue promoting safety excellence and creating a culture where everyone is actively engaged in maintaining a secure work environment.Let's connect to discuss how my expertise in safety and compliance can contribute to the success of your organization. Show less

• • Apr 2016 - Dec 2018

  Faisalabad, Sargodha, Chiniot,

• • May 2012 - Apr 2016

  Ensuring that distributors consistently adhere to company standards and drive improvement in critical areas such as infrastructure, people development, and system processes.Strategically planning and proposing opportunities for distributor reformation, merger, satellite models, relocation, rerouting, and termination. Maintaining comprehensive profiles of distributors and their sales force (DSF), including infrastructure details and other crucial business areas.Maintaining optimal inventory levels of finished goods at distributor warehouses and providing accurate weekly primary sales forecasts.Assisting distributors in recruiting and training sales teams, while enhancing the skill set of DSF/pre-sellers.Supporting distributors in designing compensation plans and maintaining a strong market image. Proactively monitoring and developing the skills of DSF/pre-sellers through effective training and coaching.Collaborating with distributors and sales teams to prepare the annual business plan, aligning it with organizational objectives.Ensuring timely execution of planned initiatives, including infrastructure upgrades, quality work, and targeted market investments.Analyzing and guiding the preparation of P&L statements and conducting ROI analyses, while identifying improvement opportunities.Monitoring and sharing key performance indicators (KPIs) such as strike rate, load-in, drop size, and vehicle utilization, providing valuable insights for continuous improvement.Extensive experience working in major cities, including Muzafarabad, Rawalkot, Bagh, Gilgit, Skardu, Abbotabad, Islamabad, District Rawalpindi, Abbottabad, Peshawar, and Attock. Show less

• • May 2010 - May 2012

  Oversaw the logistics and distribution operations, managing a fleet of 65 vehicles.- Effectively coordinated a team of 60 drivers, 04:mechanics, and 04 fleet officers.- Optimized routing and scheduling to minimize costs, improve efficiency, and ensure on-time delivery.- Implemented inventory management systems and innovative practices to streamline processes.

• • Feb 2008 - May 2010

  - Led a team of 15 warehouse staff, ensuring efficient stock handling and maintaining FIFO practices.- Implemented innovative time-tracking and motion study techniques to improve warehouse efficiency.- Minimized waste and controlled stock shortages through effective inventory control.- Successfully achieved high scores in audits and maintained a motivated and safety-conscious team.

• • Mar 2006 - Feb 2008

  * Sales Manager of the Year 2006 to 2007, recognized for outstanding performance and exceeding sales targets.* Made significant contributions as a key player in strategic business operation planning, organizational structural development, and execution of the corporation's business tactics during a critical startup phase.* Led the successful conversion of the Islamabad base market to a COKE area, capturing highly competitive markets including Aabpara, F-7 Jinnah Super, F-8, Commercial Market, Rawalpindi Double Road, and F-6 Super Market. Achieved account growth by acquiring new customers and strategically capturing key accounts from competitors.* Consistently achieved sales targets, both primary and secondary, across all towns, distributors, and key accounts.* Expertly managed and planned direct operations in trade, including key account management, ensuring brand, pack, and SKU-wise target achievements in respective trade channels.* Responsible for all trade marketing activities, including impactful activations, signage, and wall paints.* Successfully planned and executed below-the-line (BTL) campaigns, including brand launches and promotional activities, leveraging third-party contracts with renowned advertising players.* Employed tactful negotiation skills and executed exclusivity agreements to convert key accounts.* Effectively managed and controlled marketing budgets for optimal utilization, prioritizing conversions and increasing market awareness.* Strategically planned and implemented distributor development programs, aligning infrastructure development with company objectives to enhance ROI and business productivity.* Conducted succession planning initiatives to motivate and reward top performers within the team.* Ensured long-term association of distributors by focusing on ROI and fostering profitable selling relationships.* Proactively engaged in top account conversations, building and maintaining strong partnerships. Show less



National Guard Headquarters

• United States
• Government Relations Services
• 1 - 100 Employee

• 2nd Lieutenant

  • May 2000 - Jan 2006

  I would like to highlight my experience in the Janbaz Force, where I served as a Deactivate Officer with the rank of Second Lieutenant. This experience instilled in me strong leadership and organizational skills, as well as a commitment to duty and adherence to protocols. I would like to highlight my experience in the Janbaz Force, where I served as a Deactivate Officer with the rank of Second Lieutenant. This experience instilled in me strong leadership and organizational skills, as well as a commitment to duty and adherence to protocols.



Haidri Beverages Pvt. Ltd. PepsiCola International Franchise

• Pakistan
• Food and Beverage Services
• 500 - 600 Employee

• Sales Officer

  • Jan 1996 - Feb 2000