Ali Cella Reed
Shopper Marketing & Sales Planning Manager at Enviroscent, Inc.- Claim this Profile
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Bio
Experience
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Enviroscent, Inc.
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United States
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Manufacturing
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1 - 100 Employee
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Shopper Marketing & Sales Planning Manager
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Jan 2021 - Present
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Upshot Agency
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United States
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Advertising Services
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100 - 200 Employee
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Senior Account Manager
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Aug 2017 - Jan 2021
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Tracy-Locke
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United States
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Advertising Services
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200 - 300 Employee
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Senior Account Executive
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Jul 2016 - Aug 2017
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Account Executive, SC Johnson Shopper Marketing
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Sep 2015 - Jul 2016
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Geometry Global
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United States
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Advertising Services
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300 - 400 Employee
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Account Executive, SC Johnson Shopper Marketing
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Aug 2014 - Aug 2015
- Manage the day-to-day SC Johnson shopper marketing business across all DIY, Dollar and Drug channels serving all company brands. - Lead the development of yearly plans with a focus on digital, print and in-store activations - Build and effectively track retailer and brand budgets which are regularly revised due to the constantly changing nature of a client/brand/retailers advertising needs. - Govern all vendor relationships while analyzing program results - Impart knowledge from day-to-day interactions with account team and client to ensure all team members are fully updated and working towards aligned visions and goals which help grow the business. Show less
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ESD now Stantec Consulting Services
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United States
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Construction
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200 - 300 Employee
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Group Marketing Coordinator
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Oct 2013 - Aug 2014
- Perform market research to build client base and expand number of company contacts by an average of 5 per week. - Create individualized marketing handouts to distribute to potential clients in order to drive the demand of commissioning engineers and increase profitability. - Prepare and fully manage proposals for clients such as Apple, Capital One, Grainger, Bank of America and Wells Fargo - Maintain SOW for multiple divisions and clients - Perform market research to build client base and expand number of company contacts by an average of 5 per week. - Create individualized marketing handouts to distribute to potential clients in order to drive the demand of commissioning engineers and increase profitability. - Prepare and fully manage proposals for clients such as Apple, Capital One, Grainger, Bank of America and Wells Fargo - Maintain SOW for multiple divisions and clients
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Sears
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United States
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Retail
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700 & Above Employee
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Marketing Coordinator
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Apr 2012 - Sep 2013
- Manage the creation of the Kmart circular ad from production through delivery - Work as the liaison between grocery and household buyers and the marketing team - Determine the strengths and weaknesses of the ads in order to increase sales in stores across the country - Maintain knowledge of competitor ads in order to compare advertising tactics - Analyze financial information by examining this year and last year sales - Manage the creation of the Kmart circular ad from production through delivery - Work as the liaison between grocery and household buyers and the marketing team - Determine the strengths and weaknesses of the ads in order to increase sales in stores across the country - Maintain knowledge of competitor ads in order to compare advertising tactics - Analyze financial information by examining this year and last year sales
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Sherwood Food Distributors
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United States
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Food and Beverage Services
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200 - 300 Employee
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Logistical Analyst
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Sep 2011 - Apr 2012
- Ran sales of items in Kmart stores - Created signs to be displayed in stores - Handled any pricing issues - Communicated daily with Kmart buyers and stores - Ran sales of items in Kmart stores - Created signs to be displayed in stores - Handled any pricing issues - Communicated daily with Kmart buyers and stores
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ComBlu
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United States
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Advertising Services
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1 - 100 Employee
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Market Research Intern
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Jun 2011 - Aug 2011
- Conducted Market Research - Provided companies with feedback regarding their online communities - Created presentations for leadership with information of research findings - Conducted Market Research - Provided companies with feedback regarding their online communities - Created presentations for leadership with information of research findings
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FG Global
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United States
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Market Research
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1 - 100 Employee
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Public Relations Intern
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May 2010 - Aug 2010
- Controlled the company's social media websites - Wrote and sent press releases to local newspapers - Participated in creating the new layout of the company website - Conducted new strategies and tactics to expand the newly developing company - Controlled the company's social media websites - Wrote and sent press releases to local newspapers - Participated in creating the new layout of the company website - Conducted new strategies and tactics to expand the newly developing company
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Education
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University of Dayton
Bachelor's degree, Public Relations -
University of Dayton