Ali Cella Reed

Shopper Marketing & Sales Planning Manager at Enviroscent, Inc.
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Contact Information
us****@****om
(386) 825-5501
Location
Greater Chicago Area

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Experience

    • United States
    • Manufacturing
    • 1 - 100 Employee
    • Shopper Marketing & Sales Planning Manager
      • Jan 2021 - Present

    • United States
    • Advertising Services
    • 100 - 200 Employee
    • Senior Account Manager
      • Aug 2017 - Jan 2021

    • United States
    • Advertising Services
    • 200 - 300 Employee
    • Senior Account Executive
      • Jul 2016 - Aug 2017

    • Account Executive, SC Johnson Shopper Marketing
      • Sep 2015 - Jul 2016

    • United States
    • Advertising Services
    • 300 - 400 Employee
    • Account Executive, SC Johnson Shopper Marketing
      • Aug 2014 - Aug 2015

      - Manage the day-to-day SC Johnson shopper marketing business across all DIY, Dollar and Drug channels serving all company brands. - Lead the development of yearly plans with a focus on digital, print and in-store activations - Build and effectively track retailer and brand budgets which are regularly revised due to the constantly changing nature of a client/brand/retailers advertising needs. - Govern all vendor relationships while analyzing program results - Impart knowledge from day-to-day interactions with account team and client to ensure all team members are fully updated and working towards aligned visions and goals which help grow the business. Show less

    • United States
    • Construction
    • 200 - 300 Employee
    • Group Marketing Coordinator
      • Oct 2013 - Aug 2014

      - Perform market research to build client base and expand number of company contacts by an average of 5 per week. - Create individualized marketing handouts to distribute to potential clients in order to drive the demand of commissioning engineers and increase profitability. - Prepare and fully manage proposals for clients such as Apple, Capital One, Grainger, Bank of America and Wells Fargo - Maintain SOW for multiple divisions and clients - Perform market research to build client base and expand number of company contacts by an average of 5 per week. - Create individualized marketing handouts to distribute to potential clients in order to drive the demand of commissioning engineers and increase profitability. - Prepare and fully manage proposals for clients such as Apple, Capital One, Grainger, Bank of America and Wells Fargo - Maintain SOW for multiple divisions and clients

    • United States
    • Retail
    • 700 & Above Employee
    • Marketing Coordinator
      • Apr 2012 - Sep 2013

      - Manage the creation of the Kmart circular ad from production through delivery - Work as the liaison between grocery and household buyers and the marketing team - Determine the strengths and weaknesses of the ads in order to increase sales in stores across the country - Maintain knowledge of competitor ads in order to compare advertising tactics - Analyze financial information by examining this year and last year sales - Manage the creation of the Kmart circular ad from production through delivery - Work as the liaison between grocery and household buyers and the marketing team - Determine the strengths and weaknesses of the ads in order to increase sales in stores across the country - Maintain knowledge of competitor ads in order to compare advertising tactics - Analyze financial information by examining this year and last year sales

    • United States
    • Food and Beverage Services
    • 200 - 300 Employee
    • Logistical Analyst
      • Sep 2011 - Apr 2012

      - Ran sales of items in Kmart stores - Created signs to be displayed in stores - Handled any pricing issues - Communicated daily with Kmart buyers and stores - Ran sales of items in Kmart stores - Created signs to be displayed in stores - Handled any pricing issues - Communicated daily with Kmart buyers and stores

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Market Research Intern
      • Jun 2011 - Aug 2011

      - Conducted Market Research - Provided companies with feedback regarding their online communities - Created presentations for leadership with information of research findings - Conducted Market Research - Provided companies with feedback regarding their online communities - Created presentations for leadership with information of research findings

    • United States
    • Market Research
    • 1 - 100 Employee
    • Public Relations Intern
      • May 2010 - Aug 2010

      - Controlled the company's social media websites - Wrote and sent press releases to local newspapers - Participated in creating the new layout of the company website - Conducted new strategies and tactics to expand the newly developing company - Controlled the company's social media websites - Wrote and sent press releases to local newspapers - Participated in creating the new layout of the company website - Conducted new strategies and tactics to expand the newly developing company

Education

  • University of Dayton
    Bachelor's degree, Public Relations
    2007 - 2011
  • University of Dayton

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