Ali B.
Assistant Manager - Digital Marketing & Operations at ACS - Training & Technologies- Claim this Profile
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Bio
Experience
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ACS - Training & Technologies
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United States
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IT Services and IT Consulting
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1 - 100 Employee
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Assistant Manager - Digital Marketing & Operations
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Mar 2023 - Present
(A) Digital Marketing: • Responsible for drafting and overseeing all digital content creation, including banners, brochures, short-form videos, GIFs, etc. • Strategize and execute digital campaigns for in-person training, webinars, and courses targeting MEA and North America. • Manage content on social media platforms such as Facebook, YouTube, Instagram, and LinkedIn. • Ensure close coordination with the technical team to ensure timely website updates with digital content and… Show more (A) Digital Marketing: • Responsible for drafting and overseeing all digital content creation, including banners, brochures, short-form videos, GIFs, etc. • Strategize and execute digital campaigns for in-person training, webinars, and courses targeting MEA and North America. • Manage content on social media platforms such as Facebook, YouTube, Instagram, and LinkedIn. • Ensure close coordination with the technical team to ensure timely website updates with digital content and required improvements. • Manage and supervise all internal and external communications (B) Operations: • Supervise sales team leads from scheduling to execution of webinars and in-person courses in the Middle East & Africa (MEA), and North America. • Manage and lead logistics and digital marketing teams • Manage the logistics of webinars and in-person training courses. • Represent the company in webinars and international in-person training • Coordinate with hotels for training events, ensuring smooth logistics and execution. • Supervise operations encompassing digital marketing, design, and logistics.
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Senior Executive - Digital Marketing
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Apr 2021 - Jun 2023
Hybrid Digital Marketing In-charge 1. Built and trained a team of 11 junior social media executives, junior sales executives, and graphic designers from underprivileged rural areas 2. Led a team of 8 subordinates in the domains of social media, sales, and graphic designing, ensuring seamless operations and achieving departmental goals. Social Media Management: 1. Strategized, executed, and managed content across Facebook, YouTube, and LinkedIn platforms, effectively engaging target… Show more Digital Marketing In-charge 1. Built and trained a team of 11 junior social media executives, junior sales executives, and graphic designers from underprivileged rural areas 2. Led a team of 8 subordinates in the domains of social media, sales, and graphic designing, ensuring seamless operations and achieving departmental goals. Social Media Management: 1. Strategized, executed, and managed content across Facebook, YouTube, and LinkedIn platforms, effectively engaging target audiences and driving brand visibility resulting in 18000 organic followers, 254,000 LinkedIn Impressions, and 30% LinkedIn content engage 2. Developed and implemented digital campaigns for in-person trainings, webinars, and courses targeting the MEA and North America region, resulting in increased customer acquisition and customer retention 3. Managed and supervised all internal and external communications, ensuring consistent messaging and brand representation across various channels. Content Marketing: 1. Developed and supervised the creation of various digital content formats, including banners, brochures, video content, infographics, and other engaging materials. 2. Ensured the regular updating and maintenance of the website with relevant and compelling content to drive user engagement. Additional responsibilities: 1. Worked closely with the Business Strategy and Production teams to enhance the product mix, based on market insights and customer feedback. 2. Led a team responsible for managing the logistical aspects of webinars and in-person courses. Achievements: 1. Spearheaded a remarkable 210% sales growth in 2022, surpassing revenue targets and driving business expansion. 2. Launched 6 new courses and on boarded five international trainers, diversifying the organization's offerings and attracting a global audience.
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Project Trainee - Digital Marketing
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Jul 2020 - Mar 2021
Implemented a comprehensive restructuring of the company's social media channels, optimizing their effectiveness and aligning them with strategic objectives. Successfully created, activated, and managed the LinkedIn pages of the company, elevating brand presence on social media channels Established and populated the YouTube Channel with engaging and relevant content, expanding the company's reach and fostering a stronger online presence. Developed and managed the content… Show more Implemented a comprehensive restructuring of the company's social media channels, optimizing their effectiveness and aligning them with strategic objectives. Successfully created, activated, and managed the LinkedIn pages of the company, elevating brand presence on social media channels Established and populated the YouTube Channel with engaging and relevant content, expanding the company's reach and fostering a stronger online presence. Developed and managed the content strategy for the company's Facebook page, ensuring consistent and engaging content delivery Social Media Management: 1. Proficiently managed content on Facebook, YouTube, and LinkedIn, driving brand awareness and engaging target audiences. 2. Successfully acquired 2100 organic followers on LinkedIn through highly effective campaigns. 3. Planned and executed impactful digital marketing campaigns targeting the USA and MEA regions, boosting brand visibility and customer engagement. 4. Ensured efficient and effective communications across all social media channels, delivering prompt responses and maintaining consistent messaging for superior customer experience. Content Marketing: 1. Produced compelling digital content for Facebook, LinkedIn, and YouTube. 2. Oversaw and supervised digital content produced by external creative agencies 3. Managed timely upload and availability of brochures and marketing collateral on the company's website, enhancing accessibility and supporting marketing initiatives.
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AIESEC in Turkey
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Türkiye
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Non-profit Organizations
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400 - 500 Employee
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Intern
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Jul 2019 - Aug 2019
Konya, Turkey Exchange Participant as Global Volunteer at AIESEC Konya Volunteered in an international youth-run global NGO called AIESEC recognized by UNESCO Worked regarding “Quality Education" SDG, one of the sustainable development goals (SDGs) by United Nation Explained the nature and impact of all 17 sustainable development goals (SDGs) by United Nations to the youth of Konya Discussed the issues around the globe Improving the communication and leadership… Show more Exchange Participant as Global Volunteer at AIESEC Konya Volunteered in an international youth-run global NGO called AIESEC recognized by UNESCO Worked regarding “Quality Education" SDG, one of the sustainable development goals (SDGs) by United Nation Explained the nature and impact of all 17 sustainable development goals (SDGs) by United Nations to the youth of Konya Discussed the issues around the globe Improving the communication and leadership skills of participants Created the awareness of impact of youth regarding solving the global issues Worked with the diversified cross-cultural nationalities from MENA and Europe region Show less
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Education
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Shaheed Zulfikar Ali Bhutto Institute of Science and Technology
Master of Business Administration - MBA -
Shaheed Zulfikar Ali Bhutto Institute of Science and Technology
Bachelor of Arts - BA, Business studies -
The City School
High School Diploma, Accounting and Business/Management