Experience

Taana Baana

• 1 - 100 Employee

• Brand Manager

  • Mar 2021 - Present

  -Developing Strategies for All the Marketing Mediums on annual , Semiannual basis -Responsible for handling PHA and All Boards across network for yearly taxes. -Coordinate with the media, research, digital and creative partners for campaign planning and execution. -Responsible to give inspiration to creative agency and to approve KV for each campaign from the directors and to get execute the same -Responsible to manage marketing campaigns across print, broadcast and online platforms to ensure that products and services meet customers’ expectations and to build the credibility of brands -Strong Coordination with ecommerce team for better sales. -Responsible to monitor Website on page/off-page Optimization -Supervising advertising, product design and other forms of marketing to maintain consistency in branding -Collaborating with creative studios, agencies and vendors to develop marketing collateral from concept to final execution -Developed compelling web content and ensured that strategic and updated information is posted on website and social Media as per the brand objectives -Development of brand architecture and in measuring the equity of the brand. -Developing and executing promotional initiatives to profitably increase consumption within budgeted parameters. -Responsible for planning and execution of photo-shoot in coordination with photographer. -Responsible for media printing (catalogs, flyers, buntings, comment book etc.) -Coordinate with finance to lock vendors and agencies rates and to process their invoices and quotation. -Responsible for building PR with media personals and celebrities for product & brand association. -Provide support to the sales team and devising store level advertising plan. -Handling of ATL/BTL Marketing Communication Channel includes media buying and selection. -Distribution of promotional designs to respective branches Show less



Vibractive Marketing

• Pakistan
• Entertainment Providers
• 1 - 100 Employee

• Senior Assistant Marketing Manager

  • Jun 2019 - Mar 2021

  1.After detailed discussion with top management on overall marketing strategies and after performing competitor analysis, responsible to develop season wise branding activities plan in the start of the year by keeping in view Vibractive yearly marketing budget, therefore organization follows the plan in its true spirit. 2.Research and evaluate new opportunities, demand for potential products, identify customer needs and competitors’ insights. 3.Responsible to finalize the “BIG IDEA” of every seasonal add campaign and discuss with GM. On approval, further carry on the campaign process and completed it in the defined timeline. 4.Create overall Campaign plan inclusive advertisement messages and promotion mediums with budgets and get approval for the plan document from General Manager. 5.Responsible for on time launching of Packages/Campaigns by first arranging and coordinating with Agency, Operations Manager, Marketing Executives and Team at We Play, Sky Zone and Viva Fit 6.Perform Media buying for ATL and BTL as per campaign plan. 7.Responsible to ensure that printing & branding material of Packages/campaigns are properly placed at retail outlets so that walk-in customers relates the ad campaign which they see through other promotion mediums. 8.Ensure proper placement of marketing material, advertisement and provide maximum ease to customers. 9.Ensure branding for all the facility 10.Ensure that Digital Media Marketing is linked with overall marketing campaign We Play, Sky Zone and Viva Fit by finalizing all the messages uploaded on digital media like website, Facebook etc. 11.Regularly monitor the activities on Social Media and outsourced Digital Marketing Agency so that company can get the best out of them. 12.Responsible to calculate the proactive and reactive Return on Investment (ROI) of every ad campaign and submit the report to top management . Show less



Tune.pk

• Pakistan
• Entertainment Providers
• 1 - 100 Employee

• Media Marketing & PR Manager

  • Nov 2016 - Jun 2019

  Responsible for Social Media Management. Managing Social Platforms with ads on Facebook, Insta and Twitter. Managing PR, Social Events. Oversee development and execution of daily content calendar, including plotting digital marketing campaign(s) activation and asset needs. Manage vendors, artists, producers and independent contractors in the development of content and assets. Manage the performance and effectiveness of content, using analysis to inform future methodologies and approaches. Effectively use data to share a narrative, including trends, with fellow team members and partners. Managing content for Tune.pk.Uploading.Content writing,Content Moderation. Responsible for the daily content publishing, posting, developing and curating. Heading Tune with Mustafa Show PR with Bloggers and Celebs. Responsible for Tune Collaborations with other brands. Managing Tune Live Streaming Social media management & PR role at Tune Tales Show less



Rozee.pk

• Business Consulting and Services
• 1 - 100 Employee

• Corporate Sales/Recruitment Executive

  • Oct 2015 - Oct 2016

  Responsible for prospecting SMEs and explore new markets of potential clientele. Responsible for planning and strategizing Sales Plan for allocated territory on monthly basis. Responsible for going to qualified meetings. Give a complete online demonstration of ROZEE.PK products & services and close sales. Responsible for preparing proposals for customers based on their needs, including creative, innovative, novel, unique concepts and approaches with the help of Team Manager. Responsible for negotiations with clients and assisting/participating in the negotiations process. Responsible for creating and building client relationships. Responsible for attending various events organized or participated by the company. Provide timely feedback to the Team Manager regarding activities and meetings done with clients using CRM software. Increasing new clients as well as keeping good relationship with existing clients. Show less


Tagma pharmaceuticals
• Marketing Executive

  • Apr 2014 - Jul 2015