Experience

Emirates Snack Foods LLC

• United Arab Emirates
• Food and Beverage Services
• 200 - 300 Employee

• Trade Marketing Manager

  • Jul 2022 - Present

• Key Account Manager - Modern Trade

  • Jun 2020 - Jul 2022

• Field Sales Manager - Modern Trade

  • Oct 2018 - Jun 2020



BMB Group, A proud part of Agthia

• United Arab Emirates
• Food and Beverage Manufacturing
• 200 - 300 Employee

• Key Account Manager - Travel Retail

  • Sep 2017 - Sep 2018

  • Managing distribution of confectionery products across Travel Retail (DDF – ADF)• Directed a team of 25 including sales executives, promoters and merchandisers• Handled BDA negotiations• Increased the product range from 12 to 22 SKU’s by listing NPD’s • Managing distribution of confectionery products across Travel Retail (DDF – ADF)• Directed a team of 25 including sales executives, promoters and merchandisers• Handled BDA negotiations• Increased the product range from 12 to 22 SKU’s by listing NPD’s



Transmed

• Lebanon
• Manufacturing
• 700 & Above Employee

• Customer Development Account Executive- Petrol Channel

  • Dec 2016 - Aug 2017

  • Introduced for the first time in the Middle East the Duracell New Range across ZOOM stores 3 weeks into joining the organization• Managed a team of 2 Van salesmen and 5 merchandisers across the national market• Managed non-food distribution of full P&G portfolio across the national petrol channel (ZOOM– Emarat – ADNOC)• Handled listing of SKU’s, deploying POSM’s, contract negotiations with the clients’ head offices • Introduced for the first time in the Middle East the Duracell New Range across ZOOM stores 3 weeks into joining the organization• Managed a team of 2 Van salesmen and 5 merchandisers across the national market• Managed non-food distribution of full P&G portfolio across the national petrol channel (ZOOM– Emarat – ADNOC)• Handled listing of SKU’s, deploying POSM’s, contract negotiations with the clients’ head offices



EuroPlast

• Sales Executive - Plastic

  • Dec 2013 - Sep 2016

  • Managed sales operation and distribution of 400+ plastic finished goods across the trade• Conducted market research and analysis of shopper behavior to compile lists of prospect NPD’s• Managed journey plans• Coordinated with CEO and manufacturing teams regarding NPD specs and digital launch activations• Negotiated relationship agreements, payment methods and sales plan with clients • Managed sales operation and distribution of 400+ plastic finished goods across the trade• Conducted market research and analysis of shopper behavior to compile lists of prospect NPD’s• Managed journey plans• Coordinated with CEO and manufacturing teams regarding NPD specs and digital launch activations• Negotiated relationship agreements, payment methods and sales plan with clients



Destinators

• Lebanon
• Transportation, Logistics, Supply Chain and Storage
• 1 - 100 Employee

• Business Development Specialist - Logistics & Customs clearance

  • Aug 2012 - Nov 2013

  • Established Destinators LLP Almaty branch and managed operations one month into the job• Handled logistics and custom clearance activities for local and international clients (Azadea Group)• Led business development and collection of leads on prospect clients • Established Destinators LLP Almaty branch and managed operations one month into the job• Handled logistics and custom clearance activities for local and international clients (Azadea Group)• Led business development and collection of leads on prospect clients