Experience

CENTRIC

• United States
• Advertising Services
• 1 - 100 Employee

• Public Relations & Content Specialist

  • Jun 2022 - Present

  • Coordinate and develop all PR and social media strategy• Develop press materials, including press releases, media advisories, calendar listings, speaking points, and more (including Spanish material)• Build social media content for Facebook, Instagram, Twitter, and LinkedIn• Develop and launch social media ads with budget recommendations and continued optimization• Secure media coverage for clients regularly & coordinate on-site/in-studio TV segments • Perform Project Manager duties for various clients (includes coordinating and being on top of all tasks such as website creation, graphic design, digital campaigns, media buys, event logistics, social media, and brand strategy)• Create website copy and edits (utilizing WordPress and Squarespace)• Coordinate and lead webinars with GoToWebinar platform (including technical support) Show less

• Digital Marketing Coordinator

  • Aug 2021 - Jun 2022



BIG LOViE

• United States
• Manufacturing
• 1 - 100 Employee

• Digital Marketing Specialist

  • Aug 2020 - Aug 2021

  - Organized, developed, and executed website marketing plans - Set standards, systems, and best practices for new product listings, content creation, distribution, and maintenance - PPC, Email Marketing and Drip Campaigns, SEO, Keyword Research and Optimization, Google Analytics, Website UX, Paid and Organic Social - Content creation and brand strategy to drive traffic and boosts awareness - Redesigned and optimized Shopify e-commerce website - Managed influencer marketing - Managed photoshoots, videoshoots, brand awareness campaigns Show less



CENTRIC

• United States
• Advertising Services
• 1 - 100 Employee

• Marketing & Outreach Assistant

  • May 2019 - Aug 2019

  -Managed social media pages for clients and special events. - Promoted events through digital marketing and tracked the analytics to see which tactics drove the most traffic. -Attended frequent outreach events on behalf of clients to promote and inform their products or services to various audiences. -Managed social media pages for clients and special events. - Promoted events through digital marketing and tracked the analytics to see which tactics drove the most traffic. -Attended frequent outreach events on behalf of clients to promote and inform their products or services to various audiences.



CENTRIC

• United States
• Advertising Services
• 1 - 100 Employee

• Marketing Intern

  • May 2018 - Aug 2018

  - In charge of various tasks including drafting social media posts and creating collateral (such as marketing emails and e-newsletters). - Assisting with planning public and sponsorship events. - Track and analyze analytics reports of social media growth. - Attend weekly meetings within the firm to debrief what we would be working on that week. - Excellent way for me to exercise my ability to be a team player, but also work well independently. - In charge of various tasks including drafting social media posts and creating collateral (such as marketing emails and e-newsletters). - Assisting with planning public and sponsorship events. - Track and analyze analytics reports of social media growth. - Attend weekly meetings within the firm to debrief what we would be working on that week. - Excellent way for me to exercise my ability to be a team player, but also work well independently.