Alison Gaulden, APR (she/her/hers)

Lecturer at Reynolds School of Journalism
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Contact Information
us****@****om
(386) 825-5501
Location
Reno, Nevada, United States, US
Languages
  • English -

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Bio

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Credentials

  • Accreditation of Public Relations
    Public Relations Society of America (PRSA)
    Oct, 2014
    - Nov, 2024

Experience

    • United States
    • Higher Education
    • 1 - 100 Employee
    • Lecturer
      • Jul 2005 - Present

    • Lecturer and All Things Internship
      • Jun 2013 - Present

      Prepare 100+ students annually for all things internship: search for internship fit, application, interview process, hiring process, overcoming challenges in workplace, maximizing the internship experience and negotiating salaries. Conduct internship program assessment to assure courses fit industry standards and prepare students Educational approach includes lecturing to different learning styles, group discussion, active learning, collaborative team projects, story telling and honest feedback. More interested in student learning outcomes than affecting student GPAs by rote assignments. Course load includes the trilogy core public relations/strategic communications (introduction, advanced principles, campaigns), media ethics, crisis communication, public relations writing and data, as well as professional development within the internship program.Faculty adviser for PRSSA Nevada, teaching students board roles and responsibilities, recruitment and retention, member engagement, fundraising, budgeting, student-run firm operations, publicity and promotion, diversity, awards and recognition.

    • Adjunct Professor
      • Aug 2005 - Jul 2014

      Instructor of public relations curricula, including industry overview, campaign strategy and planning and campaign implementation. Usually teach one to two courses per semester. Served as Ted Conover Public Relations Student Society of America adviser for 3 years; won three ASUN Awards as best adviser of the year (05/06, 06/07, 11/12).

    • United States
    • Non-profit Organizations
    • 1 - 100 Employee
    • VP Public Affairs
      • Dec 1998 - Nov 2013

      Began in 1998 as a reproductive freedom fighter as Vice President of Public Affairs Planned Parenthood Mar Monte. For the first nine years determined the public policy influence and grassroots advocacy at two state legislatures with 21 congressional representatives, which impacted clients in 40 counties across California and Nevada. In 2007 energies were focused on building PPMM Nevada's political clout starting with establishing a new Nevada statewide lobbying arm: Nevada Advocates for Planned Parenthood Affiliates Inc. Responsibilities included serving on its board of directors, hiring then managing staff, and building strategy. Determined the PPMM Nevada strategies in public policy lobbying efforts (local, state and federal), grassroots advocacy, volunteer development, media relations and promotions, community relations and local marketing. Served as Board Treasurer for NAPPA. Additionally provided support and the Nevada strategy to the subsidiary organization, Planned Parenthood ADVOCATES Mar Monte, dedicated to non-profit electoral strategies at the municipal level. Supervised staff from 1-14 professionals and managed two to 10 interns at any given time.

    • Chief Motivator
      • Jul 2009 - Dec 2012

      Coaching services simplified marketing and public relations planning and implementation techniques for small business owners, entrepreneurs, and students. Guided the small business targeting the ideal client, using the best tactics from customer service and word-of-mouth to social media to promotion and publicity, that works within the time and funding sources available.

    • Director of Development
      • Oct 1995 - Dec 1998

      • Campaign director of annual campaign (person-to-person solicitation) - increased campaign funds by 22-24% annually; first year achieved 33% over goal.• Foundation development – awarded $186K grant for expansion proposal in 1998, the largest foundation gift received at the time.

    • Manager of accessories
      • 1989 - 1993

      Managed display, inventory and sales of 24 commodities; recruited, hired, trained and supervised 8-14 staff, consistently met sales objectives.

Education

  • University of Phoenix
    MBA, Marketing
    2003 - 2005
  • University of Nevada-Reno
    BA, Journalism, Public Relations
    1987 - 1992
  • Yreka Union High School
    High School
    1974 - 1979
  • Socorro High
    1974 - 1974

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