Experience

ACE

• Mexico
• Advertising Services
• 1 - 100 Employee

• Director Comercial y Operaciones

  • Jan 2020 - 4 years



Grupo Televisa

• Telecommunications
• 700 & Above Employee

• Gerente de Marketing & Eventos

  • Aug 2017 - Jan 2020

  Santa Fe • Desarrollo de estrategias de comunicación de los títulos de Editorial Televisa (Cosmopolitan, Esquire, Caras, Vanidades, TV y Novelas, Men´s Health, Women´s Health) • Encargado de desarrollar planes comerciales para el desplazamiento de las marcas • Estrategia Digital • Creación de planes para generación de nuevos consumidores (Suscripciones). • Encargado de la operación y producción de Eventos para Editorial Televisa • Selección de Agencias • Manejo de Talento



Televisa Brands Group

• Gerente Comercial

  • May 2017 - Sep 2017

  Santa Fe



Pernod Ricard

• France
• Beverage Manufacturing
• 700 & Above Employee

• National Trade Marketing Manager Convenience Stores (OXXO, 7 Eleven, Fragua, Círculo K & EXTRA)

  • Apr 2014 - Apr 2016

  Ciudad de México y alrededores, México Trade Marketing Manager Convenience Stores (OXXO, 7 Eleven, Farmacias de Guadalajara, Círculo K & EXTRA) • Planning, development and execution of Trade Marketing Plans for Convenience accounts • Development of new depletion strategies for OXXO. • Stock analysis • Digital campaigns for promotions. • Consumer Insight • Budget control $4.9 M USD Accomplishments: • Absolut Flavors national listing in OXXO • Wine and Spirits depletions leadership with Passport Scotch… Show more Trade Marketing Manager Convenience Stores (OXXO, 7 Eleven, Farmacias de Guadalajara, Círculo K & EXTRA) • Planning, development and execution of Trade Marketing Plans for Convenience accounts • Development of new depletion strategies for OXXO. • Stock analysis • Digital campaigns for promotions. • Consumer Insight • Budget control $4.9 M USD Accomplishments: • Absolut Flavors national listing in OXXO • Wine and Spirits depletions leadership with Passport Scotch in OXXO RY2015 • 1st Digital campaign for OXXO, increasing depletions 32% vs LY

• Sr.Trade Manager Modern Trade(Wal Mart,Chedraui,Soriana, Comexa,Superama,Sam’s Club,Costco, PH&Liver

  • Jun 2012 - May 2014

  Sr. Manager Modern Trade (Wal Mart, Chedraui, Soriana, Comercial Mexicana, Superama, Sam’s Club, Costco, Palacio de Hierro, Liverpool) • Planning, development and execution on Trade Marketing Plan Counts. • Development of strategies for KAMS of top clients. • Budget Control $1.7 M USD • Innovation in new depletion activities. • Stock analysis (Advisor, Scantrack and Nielsen) • Vaps (Value Added Packages) Development • BTL Agencies negotiations • Key Clients Expos… Show more Sr. Manager Modern Trade (Wal Mart, Chedraui, Soriana, Comercial Mexicana, Superama, Sam’s Club, Costco, Palacio de Hierro, Liverpool) • Planning, development and execution on Trade Marketing Plan Counts. • Development of strategies for KAMS of top clients. • Budget Control $1.7 M USD • Innovation in new depletion activities. • Stock analysis (Advisor, Scantrack and Nielsen) • Vaps (Value Added Packages) Development • BTL Agencies negotiations • Key Clients Expos execution Accomplishments: • POS visibility plan, increasing 12% depletions in Wal Mart • Vaps process development, now a day is a Best Practice Model in Pernod Ricard America. • Innovation in POS depletion activities with a portfolio growth of 22% vs LY • Digital and interactive Brand Corners for Palacio de Hierro.

• Sr. Whiskies and Brandies Brand Manager (Jim Beam, Passport & Something Special, Presidente &DP)

  • Jul 2009 - Jun 2012

  Bosques de las Lomas Sr. Whiskies and Brandies Brand Manager (Jim Beam, Passport & Something Special, Presidente & Don Pedro) • Jim Beam Marketing Plan development and execution. • Budget Control $500 K USD • Jim Beam Launching Campaign. • Jim Beam 360 Plan in Cancun (ATL, Digital, On Premise, PR and Off Premise) • Multibrandy Action Plan (Off trade and Guerrilla) • Passport Launching Campaign • Passport 360 Plan in Tuxtla (ATL, On Premise, PR and Off Premise) • Something Special 360 Plan… Show more Sr. Whiskies and Brandies Brand Manager (Jim Beam, Passport & Something Special, Presidente & Don Pedro) • Jim Beam Marketing Plan development and execution. • Budget Control $500 K USD • Jim Beam Launching Campaign. • Jim Beam 360 Plan in Cancun (ATL, Digital, On Premise, PR and Off Premise) • Multibrandy Action Plan (Off trade and Guerrilla) • Passport Launching Campaign • Passport 360 Plan in Tuxtla (ATL, On Premise, PR and Off Premise) • Something Special 360 Plan in León (ATL, On Premise, PR and Off Premise) • Brandies Marketing Plan development and execution. • Consumer Insight • Brands Forecast Accomplishments: • +33% in Brand Consideration and Brand Knowledge after the 1st Jim Beam campaign. • Brand growth from 3% to 67% in Cancún after the 360 Jim Beam Plan. • Greatest annual achievement: Gain the share of market in the Whisky Standard category (51%) • Brand growth from 11% to 35% in Tuxtla after the 360 Passport Scotch Plan. • Something Special growth of 32% in León after the launching plan.

• Brand Coordinator (Azteca de Oro)

  • Jul 2009 - May 2010

  Brand Coordinator (Azteca de Oro) • Azteca de Oro Marketing Plan development and execution. • Budget Control $300 K USD • Brand 360 Plan in León (ATL, On Premise, PR and Off Premise) • Vale Oro Launching Campaign. (ATL & Digital) • Special Editions Development ( Gold and Black Edition) Accomplishments: • Brand growth from 8% to 43% in León. • +22% SOM vs Torres 10



Casa Pedro Domecq S.A de CV

• Brand Trainee (Azteca de Oro)

  • Nov 2008 - Jun 2009

  Support to Brand Manager in depletions and shipments analysis to development regional action plans. Assistant in planning and execution of Marketing Plan.



Iusacell

• Telecommunications
• 700 & Above Employee

• Ventas

  • Feb 2008 - Jun 2008

  Ejecutivo de Ventas