Data Scientist

• Aug 2023 - Present

Data Scientist

• Aug 2022 - May 2023

Core Ads Growth Core Ads Growth

MBA Candidate

• Aug 2020 - Jun 2022

- Honors & Awards: Awarded Kellogg's merit-based half-tuition scholarship. - Majors: Marketing, Operations - Selected: K-LATAM - Admissions Director and VP | Data & Analytics Club - Academics Director | Strategy & Business Development Club - Marketing Director - Honors & Awards: Awarded Kellogg's merit-based half-tuition scholarship. - Majors: Marketing, Operations - Selected: K-LATAM - Admissions Director and VP | Data & Analytics Club - Academics Director | Strategy & Business Development Club - Marketing Director

Product Growth Marketing

• Jun 2021 - Aug 2021

Developed the marketing plan to achieve product scalability Developed the marketing plan to achieve product scalability

Deputy Manager - Center of Excellence in Advanced Analytics

• Mar 2019 - Jun 2020

Lead teams of analysts in end-to-end projects that resolve complex business problems through advanced analytics and consulting. Responsible for structuring and planning the project, managing team members, and designing, executing, and evaluating experiments to gain insights that drive effective marketing solutions. Collaborate with cross-functional teams to access and manipulate data, define business problems, and deliver impactful solutions, presenting recommendations to C-level executives and influencing decision-making. Key Achievements:- Designed long-term strategy and implemented first company-wide analytics enablement program, branded it as the "Ninja Training Academy". The program was focused on A/B testing and data-driven decision making; received 300+ applicants in the first month, trained collaborators in over 10 divisions across the firm with a train-the-trainers methodology, and the program is still active to this day- Led team to build and implement an alert system for Wholesale Division’s Sales teams to identify anomalies in customer activity and growth opportunities, combining customer behavior and industry trends- Ideated and implemented the first CoE Demo days, presenting results to top executives and positioning ourselves as a strategic partner for BCP business units Show less

Assistant Manager - Strategic Analytics

• Mar 2018 - Feb 2019

Lead end-to-end projects that resolve complex business problems through advanced analytics and consulting. Responsible for structuring and planning the project, managing team members, and designing, executing, and evaluating experiments to gain insights that drive effective marketing solutions. Collaborate with cross-functional teams to access and manipulate data, define business problems, and deliver impactful solutions, presenting recommendations to C-level executives and influencing decision-making. Key Achievements:- Managed team of analysts and data scientists to optimize the SMB Division customer acquisition strategy by implementing a predictive model to prioritize leads for 200+ sales managers- Developed market segmentation strategy for 8.5MM customers, combining insights from interviews with country’s top researchers and customer behavior analysis Show less

Product Marketing Manager - Marketing Division

• Jan 2017 - Mar 2018

Responsible for leading the P&L of the leading loyalty product in the Mobile division. Analyze key metrics to identify pain points, insights, and new opportunities, coordinate and build a partner ecosystem that aligns partner goals with the company, design and implement product dashboards with intuitive data visualizations, work with cross-functional teams, and coordinate daily with Telefonica HISPAM in Brazil. Lead the Go-To-Market strategy and develop product positioning, messaging, and pricing. Key Achievements:- Redefined sales channels mix for Division’s main loyalty product: Caribú, reducing commissions costs and customer churn; the project was later replicated in two other countries in Latin America- Executed customer lifetime value analysis to establish new market segmentation and prioritize target customers; influenced senior leadership to adopt strategy to adopt recommendations - Conducted sales enablement activities for partners, including creating product marketing assets based on customer feedback and post-sales behavior, spearheading training sessions for call center agents Show less

Senior Marketing Executive - Marketing Division

• Jul 2014 - Dec 2016

Responsible for defining and tracking key metrics for millions of customers, analyzing customer behavior, lifecycle, and lifetime value to gain insights, developing data-driven marketing strategies to achieve metric goals, collaborating with cross-functional teams to create and launch optimal products and services, designing dashboards to monitor events and detect anomalies, and using intuitive visualizations to present insights and recommendations to C-level executives.Key Achievements: - Launched Perú’s first unlimited social media platforms add-ons for digital clients by conducting business case analysis, devising go-to-market strategy, and defining success metrics- Renewed the flagship product “RPM for everyone” by analyzing customer journey, identifying pain points, redefining pricing strategy, and collaborating with product management and engineering Show less

Associate Marketing Executive - Marketing Division

• May 2012 - Jun 2014

Responsible for defining, tracking, and evaluating key metrics in partnership with other departments, identifying and developing strategic cross-area projects, analyzing large data sets to provide insights, collaborating with cross-functional teams to launch innovative products and services, performing business case analysis to evaluate the feasibility and potential benefits of proposed business initiatives, and predicting and consolidating accurate cross-area budgets and goals.Key Achievements: - Devised dashboard and framework to monitor hourly KPIs for 11M customers to detect early deviations caused by systems issues; avoiding losses by collaborating in cross-functional teams with IT on quick fixes- Designed a 3-year installation program for 2,300 antennas in Perú's lowest-income regions by constructing and prioritizing clusters and partnering with Operations, PR, and Federal Government- Developed new template to forecast annual budget and 5-year strategic plan for the prepaid mobile business by incorporating new variables (regional, cohorts, device technology) Show less

Marketing Consultant Intern

• Feb 2011 - May 2012

Participated end-to-end in 5+ projects for country's top firms related to market positioning, branding, marketing planning, distribution and sales, and business planning evaluation. Participated end-to-end in 5+ projects for country's top firms related to market positioning, branding, marketing planning, distribution and sales, and business planning evaluation.