Alfred Peng
Director Of Communications at Niccolo Chengdu- Claim this Profile
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Arabic Professional working proficiency
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Engliash Professional working proficiency
Topline Score
Bio
Credentials
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CET-6
Department of Higher Education and Training
Experience
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Niccolo Chengdu
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China
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Hospitality
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1 - 100 Employee
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Director Of Communications
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May 2020 - Present
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Rolls-Royce Motor Cars
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United Kingdom
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Retail Luxury Goods and Jewelry
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700 & Above Employee
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Branding and Communications Manager, Greater China
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Dec 2017 - Sep 2019
-Develop and execute the Brand Communication Strategy for Rolls-Royce Motor Cars in Greater China. -Responsible for RRMC Weibo & WeChat, Media Buy, Website and steer integrative marketing campaigns. -Keep close relationship with Media, KOLs and Affinity Partners. -Manage and coordinate 25 dealers in Greater China in online communications. -Take lead of online communications of Rolls-Royce Cullinan Global Launch in China. -Develop and execute the Brand Communication Strategy for Rolls-Royce Motor Cars in Greater China. -Responsible for RRMC Weibo & WeChat, Media Buy, Website and steer integrative marketing campaigns. -Keep close relationship with Media, KOLs and Affinity Partners. -Manage and coordinate 25 dealers in Greater China in online communications. -Take lead of online communications of Rolls-Royce Cullinan Global Launch in China.
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Starcom
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United States
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Advertising Services
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700 & Above Employee
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Digital Manager
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May 2016 - Dec 2017
MINI中国 MINI中国
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GroupM
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United States
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Advertising Services
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700 & Above Employee
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Senior Digital Planner
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Oct 2013 - Apr 2016
Volkswagen Group China Volkswagen Group China
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Education
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2009 - 2013
Beijing International Studies University
Bachelor of Arts (B.A.), Arabic Language and Literature -
2011 - 2012
Lebanese University
Government exchange program, Arabic&English&International Relations
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