Experience

Cadence Consulting Group

• United States
• Business Consulting and Services
• 1 - 100 Employee

• Chief Executive Officer

  • Mar 2018 - Present

  Greater Pittsburgh Area • Helping tech companies and private equity with sales transformation. • Evaluation, reengineering and creation of Lead Generation Teams, Outside Sales, Inside Sales, Sales Engineering, Compensation, Sales Enablement and Operations.



Nielsen

• United States
• IT Services and IT Consulting
• 1 - 100 Employee

• SVP of Sales - Advanced Analytics and Sales Transformation

  • Aug 2016 - Dec 2019

  Greater Pittsburgh Area Syndicated Data and Advanced Analytics Company Senior Vice President of Sales Effectiveness • Brought into Nielsen as a change-agent to revamp sales • Help build out new sales structures for all of Nielsen, new comp plans, and new sales culture for Nielsen North America and Globally (across 7 divisions) • Responsible for overseeing $50 million, and on pace to deliver 20% - 25% growth over last year, and increased new customers in Advanced Analytics by 500% in 12… Show more Syndicated Data and Advanced Analytics Company Senior Vice President of Sales Effectiveness • Brought into Nielsen as a change-agent to revamp sales • Help build out new sales structures for all of Nielsen, new comp plans, and new sales culture for Nielsen North America and Globally (across 7 divisions) • Responsible for overseeing $50 million, and on pace to deliver 20% - 25% growth over last year, and increased new customers in Advanced Analytics by 500% in 12 months. • Responsible for leading sales, and reorganizing the group into a high-performance sales organization • Built from the ground up, Outside Sales, Inside Sales, and Solution Architecture groups (hire, train, and manage all groups) • Managing Inside Sales across 5 divisions at Nielsen North American supporting over $1.5 billion in revenue • Work with Marketing to create a holistic marketing plan to support sales, and drive MQLs. Collaborate to review and edit all Marketing materials that support the practice area. Show less



Gigwalk

• United States
• Technology, Information and Internet
• 1 - 100 Employee

• SVP of Sales

  • Jan 2014 - Mar 2016

  San Francisco Bay Area Quote from Founder - “You are the best VP of Sales Gigwalk has ever had” • Managed P&L for my divisions, increased company’s topline revenue by over 200% and increased gross margin 400%. Took company revenue from $4 million to $10 million. • Rebuilt Sales, Business Development, and Account Management Teams, and implemented new business development processes that increased meeting levels from Manager level to VP/C level. Manage Team of 15 individuals across the… Show more Quote from Founder - “You are the best VP of Sales Gigwalk has ever had” • Managed P&L for my divisions, increased company’s topline revenue by over 200% and increased gross margin 400%. Took company revenue from $4 million to $10 million. • Rebuilt Sales, Business Development, and Account Management Teams, and implemented new business development processes that increased meeting levels from Manager level to VP/C level. Manage Team of 15 individuals across the US. • Responsible for all global sales, and all strategic partnerships, contract negotiations, and legal review. • Responsible for working with Product Management and Engineering to provide guidance on how to build the product to add value to all customer verticals Show less



IRI

• United States
• Market Research
• 700 & Above Employee

• VP of Strategic Sales

  • Jan 2011 - Jun 2014

  Greater Chicago Area IRI WorldWide, Chicago, IL 2011 - 2014 Syndicated Data/Analytics and Consulting Company Vice President, Strategic Sales Clients: Starbucks, Red Bull, Del Monte, TreeHouse Foods, Silgan, Florida’s Natural, Bumble Bee Foods, Silgan Containers, Japan Tobacco (JTI), Rockstar, and others. Quote from my SVP - “You are the top sales person in the Mid-Market Division of IRI.” • Responsible for sales, and business development in the Fortune 500… Show more IRI WorldWide, Chicago, IL 2011 - 2014 Syndicated Data/Analytics and Consulting Company Vice President, Strategic Sales Clients: Starbucks, Red Bull, Del Monte, TreeHouse Foods, Silgan, Florida’s Natural, Bumble Bee Foods, Silgan Containers, Japan Tobacco (JTI), Rockstar, and others. Quote from my SVP - “You are the top sales person in the Mid-Market Division of IRI.” • Responsible for sales, and business development in the Fortune 500 Consumer Packaged Goods Industry, including contract development and negotiations. • Responsible for selling complex sales deals within a matrixed company structure, with deals comprising of consumer and shopper marketing data, syndicated data (projected and non-projected), panel data, social media data, consulting resources, client service resources, technology, and advanced analytics. • Responsible for bringing in $10 million/$15 million in Nielsen take-away revenue each year. • Sold to the C and VP levels (Merchandising, Sales, and Marketing) within Fortune 500 organizations. Show less



Management Science Associates, Inc.

• United States
• Market Research
• 300 - 400 Employee

• Director of Sales and Account Management

  • Jan 2007 - Mar 2011

  Greater Pittsburgh Area Management Science Associates, Pittsburgh, PA 2007– 2011 Data Management and Analytics Company Director of Sales and Account Management Clients: Kellogg’s, Kraft, Red Bull, Foster Grant, Time Warner Retail Quote from my SVP, “You have been more successful at sales and business development than anyone in the 45 year history of the company.” • Responsible for selling customer solutions for data warehousing, data integration, data management, data cleansing and… Show more Management Science Associates, Pittsburgh, PA 2007– 2011 Data Management and Analytics Company Director of Sales and Account Management Clients: Kellogg’s, Kraft, Red Bull, Foster Grant, Time Warner Retail Quote from my SVP, “You have been more successful at sales and business development than anyone in the 45 year history of the company.” • Responsible for selling customer solutions for data warehousing, data integration, data management, data cleansing and alignment, master data management, business intelligence and analytics (forecasting, marketing mix, price elasticity, etc) to solve client specific business issues. • Responsible for selling new projects, and then managing those projects ongoing. • Negotiate all new contracts, and proposals. Generate between $3 million and $5 million in revenue each year. • Implemented a new SFA/CRM system, and developed a business development database of over 3500 C-level, and VP level CPG executives, the first ever for my division. • Developed IMS’s first business development and sales process ever, which has increased sales by 400%. Developed new internal processes to help increase efficiencies within the IMS division in the areas of sales and marketing by over 200% Show less



Accenture

• Ireland
• Business Consulting and Services
• 700 & Above Employee

• Consultant

  • Jan 1999 - Jan 2000

  San Francisco Bay Area Worked as a consultant at Netscape as part of the QA Team.