Experience

SEDQ Healthy Crops
• Spain
• Chemical Manufacturing
• 1 - 100 Employee
• Director comercial y de marketing

  • May 2023 - Present

Altinco, SL
• Spain
• Chemical Manufacturing
• 1 - 100 Employee
• Director comercial y marketing

  • Jun 2021 - Feb 2023

Mare Terra Coffee
• Spain
• Wholesale Import and Export
• 1 - 100 Employee
• Sales Director

  • Feb 2020 - Jun 2021


Vila Viniteca

• Spain
• Food and Beverage Services
• 1 - 100 Employee

• Sales Director

  • Nov 2018 - May 2019

  Leading a group of 15 team members – 10 million € of gross sales · In charge of defining commercial internal policy · Analysis and segmentation (volumes, margins, KPI,…) · Budget and business plan Achievements: +300% in sales in Madrid area Leading a group of 15 team members – 10 million € of gross sales · In charge of defining commercial internal policy · Analysis and segmentation (volumes, margins, KPI,…) · Budget and business plan Achievements: +300% in sales in Madrid area



Borges International Group

• Spain
• Food & Beverages
• 200 - 300 Employee

• Global Commercial Director - Chief Sales Officer - Food Service Channel

  • Aug 2015 - May 2018

  Food Service Channel. Offices in Spain, France, USA, Russia and ItalyLeading a group of 35 team members internationally - 70 million € of Gross Sales FY 2017· In charge of defining the commercial internal policy of each Business Unit (BU), go to market, goals, next steps · Development and commercialization of new products · Market analysis, competitors and new markets needs· Market segmentation and analysis (volumes, margin, KPI…)· Annual marketing plan in each BU· Budget and business plan for each BU· Organization with others departments like finance, logistics, production, purchasing, hhrr… Achievements: · Sales +30%, Margin +65% and EBITDA +54% · 3 years in a row of +20% in sales and +12% in EBITDA · New products development: Masterfrit, high oleic sunflower oil organic range, chili pepper oil in caps, soy oil without OGM in caps Show less

• Senior Food Service Specialist

  • Jun 2014 - Jul 2015

  · Internal and external sales team trainer (almost 1.000 people trained)· Sales pitch development· Accompanying external sales team Achievements: · 100% of sales teams goals achieved · Sales +35% and Margin +170.000€· Develop an innovative national project, Borges Tester



COMERTEL SA

• Spain
• Restaurants
• 1 - 100 Employee

• Chief Operating Officer

  • May 2013 - Dec 2013

  Leading a group of 7 team members – 15 million € gross sales · Business management and client portfolio profitability tracking · In charge of income statement and reporting to the CEO · Commercial offer management and contract negotiation Achievements: · Viability planning: Net gross margin from -8% to +5% · Satisfaction index from 45% to 93% Leading a group of 7 team members – 15 million € gross sales · Business management and client portfolio profitability tracking · In charge of income statement and reporting to the CEO · Commercial offer management and contract negotiation Achievements: · Viability planning: Net gross margin from -8% to +5% · Satisfaction index from 45% to 93%



Tourism Training Consultancy

• United Kingdom
• Leisure, Travel & Tourism

• Partner

  • Mar 2012 - Apr 2013

  · In charge of developing the strategic plan · In charge ofthe sales strategy and business Projects: · Training in company · Casa Fonda -> Quality seal “Q” from Catalan Administration · Viet BCN (restaurant, to promote business between countries (Spain – Vietnam), tourism…) · In charge of developing the strategic plan · In charge ofthe sales strategy and business Projects: · Training in company · Casa Fonda -> Quality seal “Q” from Catalan Administration · Viet BCN (restaurant, to promote business between countries (Spain – Vietnam), tourism…)



EUREST COMPASS GROUP

• Mexico
• Food & Beverages
• 1 - 100 Employee

• Healthcare Operations Manager

  • Mar 2011 - Feb 2012

  Leading a group of +100 team members – 8 million € gross sales · P&L analysis, define action plan for negative accounts and deviations · Business plan development · Annual budgets · Team management Achievements: · Improve P&L results: losses from -18% to +7% benefits · Get things back on track for some strategic accounts regarding customer loyalty Leading a group of +100 team members – 8 million € gross sales · P&L analysis, define action plan for negative accounts and deviations · Business plan development · Annual budgets · Team management Achievements: · Improve P&L results: losses from -18% to +7% benefits · Get things back on track for some strategic accounts regarding customer loyalty



Serunion-Grupo Elior

• Spain
• Food and Beverage Services
• 700 & Above Employee

• Operations Manager

  • Sep 2003 - Mar 2010

  Leading a group of +100 team members –7 million € gross sales · Customer management · Defining Annual Budget for each account, monthly analysis, payment due dates · Business plan development · Team management Achievements: · Get, year by year, an increase for the turnover from +5% to +25% and +29% to +45% in margin · Increase customer satisfaction up to +15% · Develop new products (Facile à manger) Leading a group of +100 team members –7 million € gross sales · Customer management · Defining Annual Budget for each account, monthly analysis, payment due dates · Business plan development · Team management Achievements: · Get, year by year, an increase for the turnover from +5% to +25% and +29% to +45% in margin · Increase customer satisfaction up to +15% · Develop new products (Facile à manger)



ARAMARK Servicios de Catering, S.L.

• Spain
• Restaurants
• 1 - 100 Employee

• Operations Manager

  • Nov 1997 - Aug 2003

  Leading a group of 30 team members –4 million € gross sales · Managing different lines of business as retirement home, hospitals, schools, B&I · Purchasing administration management, inventories, payroll delivery · Risk assessments reviews, managing 10 accounts Leading a group of 30 team members –4 million € gross sales · Managing different lines of business as retirement home, hospitals, schools, B&I · Purchasing administration management, inventories, payroll delivery · Risk assessments reviews, managing 10 accounts


KLM
• United Arab Emirates
• International Trade and Development
• 1 - 100 Employee
• Customer Service

  • Jan 1994 - Dec 1996