Experience

Tienditapp

• Mexico
• Transportation, Logistics, Supply Chain and Storage
• 1 - 100 Employee

• COO

  • May 2021 - Present

  Mexico City, Mexico In Tienditapp we contribute to the development of retailers that serve the smallest grocery stores in Mexico, which attend thousands of consumers every day, by leveraging in technology and data to offer services that help them thrive, while providing to the associated producers a platform to position their brands and make them grow in the channel.



Philip Morris International

• Switzerland
• Tobacco Manufacturing
• 700 & Above Employee

• Business Strategic Analytics Director

  • 2019 - Aug 2021

  Mexico Build a data and analytics strategy generation department to support entire organization (local & intl.) Ensure change management to have a Data Driven Decision Making Organization.

• Commercial Planning And Engagement Director

  • 2014 - 2019

  Mexico Commercial strategies' design and implementation, including business digitalization. Business transformation optimizing resources over US$3.5 mio. and revenue growth of US$4 mio.

• Commercial Planning Director

  • 2012 - 2014

  Mexico New Global Commercialization Model supported thru intelligence and technology couple with a new matrix org. structure that allows a continues planning-improvement cycle @ a granular level. +30% efficiencies & effectiveness rate to 90% (+20pp), while increased coverage in 15%.

• Managing Director

  • 2010 - 2012

  Peru Full responsible for the Andean country business unit, with gross sales of US$22 mio per year. Turn around of business affiliate in one year after losses of US$5 mio/yr for the past ten years.

• Commercial Strategy Global Senior Manager

  • 2009 - 2010

  Lausanne, Switzerland; Moscow, Russia New Commercial Planning Model designed, developed and deployed for all PMI's affiliates, used by SMT as approval model. Russian market organization design and commercial model development to streamline the portfolio and maximize profitability.

• Trade Marketing Senior Manager

  • 2007 - 2009

  Mexico Negotiation with Key Accounts and programs development first to activate the clerks through engaging models that created higher commitment and improving commercial results.

• Group Brand Manager

  • 2005 - 2007

  Mexico Responsible for the development and growth of 50% of brands in Mexico, which impacted 20% of total business volume.

• Brand Manager - Marlboro

  • 2003 - 2005

  Mexico Responsible for all brand launches, marketing campaigns and engagement events development for Marlboro, including a successful development and launch of a completely new sku for Marlboro worldwide.

• Local brands manager

  • 2002 - 2003

  Mexico

• Financial Planning Analyst

  • 2000 - 2002

  Mexico