Experience

Sport City

• Mexico
• Spectator Sports
• 1 - 100 Employee

• Gerente de productos

  • May 2021 - Present

  Develop the business model of existing and new products. Plan and design product campaigns along with marketing department. Optimize products to achieve company's goals at a minium cost in order to achieve initial investment. Responsible for coordinating the relationship between the other departments involved in product development (legal, IT, accounting, marketing). Develop the business model of existing and new products. Plan and design product campaigns along with marketing department. Optimize products to achieve company's goals at a minium cost in order to achieve initial investment. Responsible for coordinating the relationship between the other departments involved in product development (legal, IT, accounting, marketing).



CAPITANES

• Mexico
• Spectator Sports
• 1 - 100 Employee

• • Jun 2019 - Mar 2020

  Promoted and positioned the brand as one of the top 4 teams in LATAM. Increased the number of followers by 60% in social media, and 23% in fan attendance.Collaborated with cross-functional teams to construct the board presentation that allowed the team to be included into the NBA G League, making it the first Latin American team to join the league.Oversaw the daily operations of 25 persons across multiple areas (marketing, sales, coaches, operations).

• • Sep 2016 - Jun 2019

  Designed from scratch the business plan to launch the team and franchise on September 2017, Capitanes became the most relevant basketball project in the country.Created and successfully pitched a commercial plan to attract sponsors, and to improve fan attendance. Coordinated day to day activities of the club such as game scheduling, practices, community service and sponsors time.



Academia Junior Club

• Mexico City Area, Mexico

• Founder

  • Aug 2013 - Nov 2018

  Led a team of 6 people to serve over 90 students. Performed administration, sales cycles and marketing plans. Grew sales and student enrollment 15% annually through customized plans and excellent customer service. Planned, developed and implemented training programs, enforced staff continuing education, evaluated students assessments, organized tournaments and events and formed alliances with brands such as Wilson, Pepe Jeans and Electrolit. Led a team of 6 people to serve over 90 students. Performed administration, sales cycles and marketing plans. Grew sales and student enrollment 15% annually through customized plans and excellent customer service. Planned, developed and implemented training programs, enforced staff continuing education, evaluated students assessments, organized tournaments and events and formed alliances with brands such as Wilson, Pepe Jeans and Electrolit.



Grupo Papelero Scribe

• Mexico City Area, Mexico

• Market Research Coordinator

  • Mar 2012 - Jun 2013

  Analyzed market and competition to prepare reports detailing findings and modeling strategy options. Planned, implemented and examined quantitative and qualitative studies such as brand equity, sales, imports, purchase decision process, among others. Utilized data to help company understand consumer needs and help facilitate effective decision-making in future product decisions. Analyzed market and competition to prepare reports detailing findings and modeling strategy options. Planned, implemented and examined quantitative and qualitative studies such as brand equity, sales, imports, purchase decision process, among others. Utilized data to help company understand consumer needs and help facilitate effective decision-making in future product decisions.



Segmenta

• Mexico
• Market Research
• 1 - 100 Employee

• Account Manager

  • Aug 2011 - Feb 2012

  Responsible for the customer service area for the Sell In Latin America project (Argentina, Brazil, Chile, Peru, Venezuela and Uruguay) in the fragrances and cosmetics industry. Designed, built and verified customer information for reports and presentations. Performed support and research for special clients requests. Responsible for the customer service area for the Sell In Latin America project (Argentina, Brazil, Chile, Peru, Venezuela and Uruguay) in the fragrances and cosmetics industry. Designed, built and verified customer information for reports and presentations. Performed support and research for special clients requests.



RUSH University Medical Center

• United States
• Hospitals and Health Care
• 700 & Above Employee

• Sports and Projects Coordinator

  • Jul 2010 - May 2011

  Developed, implemented and ran tennis programs including programs for women, men and children designed to accommodate players of all ages and skill levels. Assisted the tennis director with the skills development of young players on and off the court evaluating the skills of each player and their needs through monthly reports and performance results. Developed, implemented and ran tennis programs including programs for women, men and children designed to accommodate players of all ages and skill levels. Assisted the tennis director with the skills development of young players on and off the court evaluating the skills of each player and their needs through monthly reports and performance results.



Aflac

• United States
• Insurance
• 700 & Above Employee

• Sales Associate

  • Jan 2010 - Jul 2010

  Find and create business opportunities through prospecting, customer recommendations, participating in social activities and identifying opportunities of potential clients. Prepare sales and activity reports, conduct presentations, provide technical advice on risks and processes, as well as monitor claims. Find and create business opportunities through prospecting, customer recommendations, participating in social activities and identifying opportunities of potential clients. Prepare sales and activity reports, conduct presentations, provide technical advice on risks and processes, as well as monitor claims.