Experience

Mexilink Inc

• United States
• Manufacturing
• 1 - 100 Employee

• Confectionary Division Director

  • Mar 2011 - Present

  My responsibilities are to plan strategies that help increase the sales, distribution or penetration of each brand. Coordinate along with the MKT Manager all the marketing efforts. Sales analysis of each brand and territory. Search for new business opportunities. Management of the marketing development fund. Create sales forecast. Supervise and manage the sales team of each territory about all the Confectionary business. Responsible of the P&L health. Represent the company at tradeshows, expos and fairs of the designated category. Field visits per territory to evaluate and supervise the exhibition and rotation of the products and visit each distributor to perform business reviews looking to improve the business. Management of each brand inventory. Present the results of Mkt activities, distribution and monthly sales to the Board. Manage and represent at nationwide level brands like Lorena (Hershey), Sonric’s (PepsiCo), Canel’s, Sevillanas and Zumba Pica. Show less

• Marketing Manager

  • Apr 2009 - Mar 2011



Klass Time

• Snacks Category Manager

  • 2008 - 2009

  Defined the strategy for developing, executing, and managing comprehensive marketing plans that encompassed integrated marketing initiatives designed to penetrate and grow targeted markets. Communicated with distributors, management, internal departments, and vendors to coordinate overall marketing efforts in accordance with corporate goals. Play integral role in product development activities. Lead and directed forward-thinking marketing team. Prepared and managed the entire marketing budget. Defined the strategy for developing, executing, and managing comprehensive marketing plans that encompassed integrated marketing initiatives designed to penetrate and grow targeted markets. Communicated with distributors, management, internal departments, and vendors to coordinate overall marketing efforts in accordance with corporate goals. Play integral role in product development activities. Lead and directed forward-thinking marketing team. Prepared and managed the entire marketing budget.