Alfiana Pontoh

Co-Founder at Aiti Media
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Contact Information
us****@****om
(386) 825-5501
Location
Bali, Indonesia, ID

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Experience

    • Indonesia
    • Advertising Services
    • 1 - 100 Employee
    • Co-Founder
      • Jan 2018 - Present

      AITI MEDIA is a local company, founded by local youngsters that strive to make the business industry a better place to run. We build a foundation for any of your project and deliver it till end dot, including Branding & Marketing Strategy, Creative Graphic Design, Social Media Marketing, Website & Digital Development, Creative Content Creation, and Photo - Videography. AITI MEDIA is a local company, founded by local youngsters that strive to make the business industry a better place to run. We build a foundation for any of your project and deliver it till end dot, including Branding & Marketing Strategy, Creative Graphic Design, Social Media Marketing, Website & Digital Development, Creative Content Creation, and Photo - Videography.

    • Indonesia
    • Hospitality
    • 1 - 100 Employee
      • Mar 2017 - May 2018

      A new challenge to become Head of Marketing in Avilla Bali followed with these 2 big focuses:1. Focus on VISIBILITY (High website traffic, visible everywhere by collaboration with strategic partners)2. Focus on CONVERSION (Database, E-Commerce goal by Google Analytic, article share and comment)Which is translated in following responsibilities:1. Marketing Strategic for Avilla Bali ~ Become a counterpart person and involved in brainstorming process of Avilla Bali development with the owners ~ Planning and budgeting Marketing Program to maximizing the utilization of joint fee marketing ~ Partnership & Collaboration with strategic partners ~ Mapping Team & Set KPI (Key Performance Indicator) as controlling tools ~ Set marketing report & evaluation template2. Content Marketing ~ Manage all communication channels of Avilla Bali ~ Manage Distribution Channel Strategy to increase visibility ~ Promotional and Campaign Planning ~ Create all the offline and online sales and marketing tools, develop marketing channels, and develop marketing program ~ Responsible in team control ~ Focus on Branding Avilla Bali as portal information with creative content creation strategic approach ~ Supervise person in charge in Social Media Marketing as integrated marketing communications' channel ~ Supervise person in charge in handling creative content for Website Development ~ Supervise and also getting involved in the copywriting process for Digital Marketing field, i.e blogging and website content with specific keywords (SEO), content promo for Google Ads (SEM) in-collaboration with affiliate marketing, social media ads, OTA's content 3. Team Control ~ Responsible in Profit and Loss statement of Marketing department ~ Appraisal and evaluate team by KPI ~ Hand in hand with HC Team in recruitment team ~ Conduct Personal Development Program (PDP) Team ~ Bimonthly sharing session to internal team Show less

      • Jul 2014 - Feb 2017

      Working in a corporation makes the treatment & the responsibility bigger as I have to acknowledge not only the corporate office, but also the biz unit with different brands. Here are my primary responsibilities:1. Marketing Communications & Strategic Planning ~ Planning and Budgeting of the Yearly Marketing Communications Plan for Avilla Bali and business units under Avilla Bali ~ Team Mapping ~ Set KPI (Key Performance Indicator) as controlling tool for team ~ Set template for Monthly Reporting and Evaluation Program to Avilla Bali and business units2. Marketing Communications & Executions ~ Handling the marketing content (copywriting) for media promo, press release, and blog Avilla Bali and business units ~ Benchmark and Create all the offline and online sales and marketing tools for Avilla Bali and business units (starting from printed material for sales tools, until online material, i.e. website development) ~ Create all the online and offline events to promote Avilla Bali and business units, such as annual event for Avilla Bali's Anniversary named Avilla Bali Festival, digital sales campaign, and social media campaign ~ Supervise and manage person in charge in content, person in charge in graphic design, and person in charge in administration to pull the effort and work based on timeline for Avilla Bali and business units ~ Monthly Reporting and Evaluation Program to Avilla Bali and business units3. Media Relations ~ Media Handling & Partnership for Avilla Bali and business units ~ Media Placement for Avilla Bali and business units ~ Maintain media by annually hold media and community gathering4. Culture Task Force ~ Become the role model who lives by the value and beliefs of the company ~ Create creative activity to implement the Avilla Bali's culture ~ Make sure that Self-Learning process happens in the team by create special KPI for each person to have learning, sharing, and reading hours Show less

      • Jul 2012 - Jun 2014

      Mission: To create awareness of Avilla Hospitality and its properties as a local Hospitality Company in Bali and in IndonesiaPrimary Objectives: 1. To assist units business in the development and implementation of an effective public relations plan2. Work with units business to develop a targeted publicity strategy3. Media placements aimed at consumers, trade and business pressAvilla Hospitality Services provided: 1. To support General Managers to maximize publicity opportunities in Avilla Hospitality Website (www.avillahospitality.com)2. Individual unit business press releases3. Coordinate grand opening publicity4. Place corporate/business units articles in the newspapers5. Develop a corporate e-newsletter6. Develop Group’s power point presentations7. Crisis communication Show less

    • Indonesia
    • Business Consulting and Services
    • 300 - 400 Employee
      • Feb 2011 - Mar 2012

      Accepted new challenge to open new branch of MarkPlus, Inc in North Sulawesi with the main responsibilities are:~ Introducing MarkPlus to companies in Manado~ Responsible in basic operational of the representative office~ Selling and promoting Public Training and In-House Training ~ Arranging the Marketeers Offline Community Gathering in Manado and held any related event from the Head Office~ Maintaining relationship with the existing clients and also new clients~ Responsible in selling In-Company Education Program to companies which mainly focus in Financial Services, Automotive Transportation Logistic, Communication Hi-Tech Media and Consumer industry Show less

      • Oct 2008 - Jan 2011

      My responsibilities to work at one of the biggest marketing agency in Indonesia are:~ Arranging and organizing the public training programs~ Responsible in selling Public Education Program to society ~ Building relationship with new clients and maintaining relationship with theexisting ones~ Building and maintaining media relations (print, electronic and on-line)

  • Publizh Magazine
    • Surabaya Area, East Java, Indonesia
    • Freelance Journalist
      • May 2008 - Dec 2008

      To sharpen my writing skill and as a hobby, I join this company to: ~ Creating editorial for each edition ~ Gathering information and writing articles about community and hobbies To sharpen my writing skill and as a hobby, I join this company to: ~ Creating editorial for each edition ~ Gathering information and writing articles about community and hobbies

  • Petra Christian University
    • Surabaya Area, East Java, Indonesia
    • Producer, Presenter, Narrator
      • 2004 - 2007

      I had chances of taking part and creating some of TV programs as group project with its own uniqueness and creativity, such as: ~ Movie Producer for short drama “Asa yang Kembali” and documentary titled “Makan Yuk!” ~ Supporting talent in “Negative” ~ Narrator in documentary “Lautku Hidupku”, “Suka Duka Mahasiswa Pemberi Karcis UK Petra”, “Di Balik Pelangi – Edisi Barongsai” ~ Reporter in “Di Balik Pelangi – Edisi Barongsai” ~ Presenter in "Makan Yuk!" I had chances of taking part and creating some of TV programs as group project with its own uniqueness and creativity, such as: ~ Movie Producer for short drama “Asa yang Kembali” and documentary titled “Makan Yuk!” ~ Supporting talent in “Negative” ~ Narrator in documentary “Lautku Hidupku”, “Suka Duka Mahasiswa Pemberi Karcis UK Petra”, “Di Balik Pelangi – Edisi Barongsai” ~ Reporter in “Di Balik Pelangi – Edisi Barongsai” ~ Presenter in "Makan Yuk!"

    • Indonesia
    • Broadcast Media Production and Distribution
    • 500 - 600 Employee
    • Production Assistant - Internship Program
      • Aug 2006 - Oct 2006

      As a long term intern, I had responsibility for: ~ The whole production process (pre production to post-production) for Kids’ Ramadhan Program “Taman Ramadhan Nick di Global TV”, which was live everyday in a month ~ Helping the Producer for scheduling and organizing talents for the program ~ Becoming a counter part and involved in brainstorming process to get creative ideas in order to increase program’s rating As a long term intern, I had responsibility for: ~ The whole production process (pre production to post-production) for Kids’ Ramadhan Program “Taman Ramadhan Nick di Global TV”, which was live everyday in a month ~ Helping the Producer for scheduling and organizing talents for the program ~ Becoming a counter part and involved in brainstorming process to get creative ideas in order to increase program’s rating

  • Hard Rock FM Surabaya
    • Surabaya Area, East Java, Indonesia
    • Broadcast Operator, Script Writer - Internship Program
      • Jun 2005 - Jul 2005

      As a short term intern at Hard Rock FM Surabaya, I responsible in: ~ Creating script about entertainment news ~ Managing phone callers for interactive program As a short term intern at Hard Rock FM Surabaya, I responsible in: ~ Creating script about entertainment news ~ Managing phone callers for interactive program

Education

  • Universitas Kristen Petra
    Bachelor of Science - BS, Mass Communication/Media Studies
    2003 - 2007

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