Experience

Quality Control

• Sri Lanka
• Advertising Services
• 1 - 100 Employee

• Project Manager

  • May 2023 - Present



Squared Spaces

• Marketing Services

• Social Media Director | Digital Strategy, Branding, and Engagement

  • Jan 2023 - Present

  As a dedicated and results-driven Social Media Director, I am committed to amplifying brand presence, engagement, and growth through innovative digital strategies and compelling storytelling. With a passion for social media trends and a proven track record in developing impactful campaigns, I lead cross-functional teams to deliver exceptional results in a fast-paced and dynamic environment. Digital Strategy & Planning: Develop and execute comprehensive social media strategies aligned with overarching business goals. Leverage data-driven insights to optimize content, posting schedules, and platforms for maximum reach and engagement. Brand Building & Awareness: Craft and cultivate a consistent brand voice across all social media channels. Drive brand awareness and loyalty by creating compelling content that resonates with target audiences and reflects the brand's values. Campaign Management: Conceptualize, plan, and execute creative and results-oriented social media campaigns that drive user engagement, lead generation, and conversion. Monitor campaign performance, analyze metrics, and adapt strategies for continuous improvement. Team Leadership & Collaboration: Lead a talented team of social media specialists, content creators, and analysts. Foster a collaborative and innovative environment, encouraging skill development and knowledge sharing to ensure the team's success. Community Engagement & Customer Relations: Build and nurture strong online communities, fostering meaningful interactions and addressing customer inquiries or concerns promptly. Strengthen brand-consumer relationships by actively engaging with followers and advocates. Emerging Trends & Industry Insights: Stay ahead of the latest social media trends, algorithm changes, and emerging technologies. Apply innovative techniques to enhance brand visibility and engagement. Show less



Neo Digital Image

• Sri Lanka
• Design Services
• 1 - 100 Employee

• Social Media Executive

  • Dec 2021 - Feb 2023

  Developed and executed social media campaigns that increased brand awareness and engagement by 70%. Managed and maintained social media accounts across various platforms, including Facebook, Instagram, and LinkedIn. Created compelling content, including graphics, videos, and blog posts, that resonated with the target audience. Monitored and analyzed social media metrics to evaluate campaign success and identify opportunities for improvement. Collaborated with cross-functional teams, including marketing, creative, and product, to align social media strategies with business objectives. Stayed up-to-date with industry trends and best practices to inform social media strategy and tactics. Utilized social media management tools, such as Business Suite, to streamline content creation and scheduling. Show less



AWPC WILD

• United Arab Emirates
• Technology, Information and Media
• 1 - 100 Employee

• Branding Manager

  • Jul 2021 - Dec 2021

  Conducted market research to understand consumer behavior, identify trends, and gather insights that informed the development of effective marketing strategies. Collaborated with cross-functional teams, including product development, sales, and customer service, to ensure consistent messaging and brand image across all touchpoints. Created and managed budgets for marketing campaigns and initiatives. Identified and tracked key performance metrics to measure the success of marketing efforts. Developed and executed advertising, public relations, and promotional campaigns across various channels, such as print, digital, and social media. Monitored and analyzed competitors and market trends to identify opportunities and potential threats to the brand. Managed relationships with external partners, such as advertising agencies and media outlets, to maximize the impact of marketing efforts. Built and maintained strong relationships with key stakeholders, including customers, employees, and partners, to enhance brand loyalty and advocacy Show less



Edutoys

• Sri Lanka
• Education Administration Programs
• 1 - 100 Employee

• Social Media Representative

  • Apr 2018 - Dec 2021

  Created and implemented social media strategies that aligned with the company's overall sales and marketing goals. Managed and grew social media channels, including Facebook, Twitter, Instagram, and LinkedIn, to increase brand visibility, engage with customers, and drive sales. Developed and executed targeted social media advertising campaigns that effectively reached and converted potential customers. Analyzed social media metrics and reported on key performance indicators to optimize campaign performance and generate actionable insights. Collaborated with cross-functional teams, including sales, customer service, and product development, to ensure consistent messaging and brand image across all touchpoints. Provided regular updates and reports on social media performance to the management team, including insights and recommendations for future campaigns. Closed sales and generated leads through social media channels by actively engaging with customers and providing them with relevant information and offers. Show less



MMI Preschool Daycare

• Sri Lanka

• Preschool Teacher

  • Jan 2015 - Jun 2017

  Developed and implemented age-appropriate lesson plans that supported children's cognitive, social, emotional, and physical development. Planned and led activities, such as storytelling, art projects, music and movement, and play-based learning, that fostered creativity, curiosity, and exploration. Assessed children's progress and developmental needs through observation and documentation, and provided feedback to parents and caregivers. Collaborated with other teachers and staff members to create a cohesive and supportive learning community. Communicated regularly with parents and caregivers about their child's progress, needs, and interests. Created a warm and inclusive classroom environment that promoted respect, kindness, and diversity. Maintained a clean and organized classroom environment, and ensured the safety and well-being of all children under my care. Show less