Experience

Brandetize

• United States
• Advertising Services
• 1 - 100 Employee

• Director of Marketing Operations & Production

  • Oct 2022 - Present

  San Diego, California, United States

• Director of Branding & Content Marketing

  • Jun 2021 - Feb 2023

  San Diego, California, United States

• Senior Content Marketing Manager

  • Dec 2019 - Jun 2021

  San Diego, California, United States



The Venue Report

• United States
• Leisure, Travel & Tourism
• 1 - 100 Employee

• Senior Editor of Content and Social Media

  • Aug 2019 - Jan 2020

  San Diego, California • Developed a B2B content marketing strategy to attract qualified leads and improve inbound sales opportunities • Created a new quarterly content calendar, which detailed project roadmaps and timelines for all editorial content • Implemented a companywide workflow to cohesively promote content across all organic and paid channels • Managed content budget, in-house creative team, and freelance copywriting team



Kicksta

• United States
• Advertising Services
• 1 - 100 Employee

• Director of Marketing

  • Mar 2018 - Aug 2019

  San Diego • Created and developed all email marketing communication including marketing initiatives, sales funnels, client relation campaigns, and newsletters • Developed content marketing materials such as ebooks, blogs, case studies, sales decks, client workbooks, and video • Created landing pages, pop-up, and sticky bars for segmented audiences • Worked closely with an advertising agency to optimize paid marketing campaigns • Managed team internal marketing team and freelance employees… Show more • Created and developed all email marketing communication including marketing initiatives, sales funnels, client relation campaigns, and newsletters • Developed content marketing materials such as ebooks, blogs, case studies, sales decks, client workbooks, and video • Created landing pages, pop-up, and sticky bars for segmented audiences • Worked closely with an advertising agency to optimize paid marketing campaigns • Managed team internal marketing team and freelance employees including copywriters, coders, and graphic designers

• Director of Account Management

  • Jan 2017 - Mar 2018

  San Diego, Ca • Developed onboarding process for all new clients leading to increased retention and customer satisfaction • Managed and analyzed data from company CRM platforms: Infusionsoft, Pipedrive, and Auto Pilot • Created communication processes and procedures via Helpscout that reduced response time by 50% • Established and implemented an extensive training process for all departments • Managed team of 5 internally 20 externally

• Account Manager

  • Aug 2016 - Dec 2016

  San Diego, Ca • Managed and conducted personalized content strategy audits for 300+ clients • Developed email marketing campaign including strategic development, copywriting, and campaign building • Rebranded social media presence leading to 20% increase in engagement • Crafted exclusive marketing material include ebooks, infographics, worksheets, and presentations



J Hill Interiors

• Marketing Intern

  • Jan 2016 - May 2016

  Coronado, CA Developed social media campaigns for Instagram, Facebook, and Twitter Create and publish weekly interior design blogs Maintained a business presence on Houzz and Yelp Contacted publication for articles and press releases



EFA MKTG

• Advertising Services
• 1 - 100 Employee

• Social Media Marketing Assistant

  • Jul 2015 - Apr 2016

  San Diego, Ca Created and scheduled social media presence on multiple platforms Conducted PR Initiatives and Influencer Outreach Analytic and Metrics Analysis