Founder & Principal

• Nov 2019 - Present

I help conscious innovators build, deploy, and scale digital brands. I am a fractional Head of Growth & Head of Analytics for ambitious companies focused on optimizing unit economics and building sustainable mechanisms to continuously deliver growth over time. Full-time independent consultant spanning the areas of Growth Marketing (Paid Media, SEO, Email, CRO, Retention, Design), Data Analytics, Engineering & Infrastructure, and Digital Strategy. Reach out directly for a full list of brands, projects, and success stories. Show less

Advisor

• May 2019 - Present

VP of Growth, Brands

• Nov 2021 - Jan 2023

➢Responsible for the ultimate financial performance of 8+ figures of annual revenue across 100+ product lines, many sales channels, and empowering the team of brand managers to scale our profitability. ➢Designed and developed an internal inventory model to manage and respond in real time to changes in demand in order to keep our supply chain healthy and never stock out on best-selling SKUs. ➢Reversed negative YoY EBITDA trajectory to positive profit growth through many initiatives including: Refactoring advertising accounts, launching countless experiments/AB tests to drive incremental improvement across entire customer journey, rebranding multiple product lines, rethinking unit economic benchmarks, etc. ➢Achieved Amazon's Choice badge for many keyword strings and Best Seller badge for multiple product lines increasing sales by 3-5x per product line. ➢Grew organic sales exponentially for many product lines leading to significant business cases for increased advertising investment, offensive market takeovers in specific search markets, and an improvement in absolute value of EBITDA. Show less

Co-founder & CEO

• Sep 2019 - Jan 2020

A growth automation platform for real estate brokerages. ➢Transaction Management ➢Performance Analytics ➢Compliance & Storage ➢Intelligent Workflows ➢Managed Services A growth automation platform for real estate brokerages. ➢Transaction Management ➢Performance Analytics ➢Compliance & Storage ➢Intelligent Workflows ➢Managed Services

Manager, Brand Marketing

• Feb 2019 - Sep 2019

Lead Enterprise Growth Manager

• Apr 2018 - Jan 2019

Served as the leader of the Enterprise Growth team and was responsible for full-funnel initiatives surrounding client acquisition, retention, and revenue growth of our Enterprise business unit.➢Achieved over 100% YoY Growth in terms of net new business.➢Designed, prototyped, and lead the development of an in-house multi-touch attribution solution to better understand our customer journeys and marketing touchpoints.

Project Manager - Paid Media

• Oct 2017 - Apr 2018

Built Email Marketing as a Growth function from the ground up:➢Drove development, creative and implementation of a new revenue-based email model in support of all client-facing, highly dynamic, data-driven emails.➢Mapped the full customer journey and identified areas where fallout could be reduced. New operational marketing tactics increased overall funnel throughput by ~15%.Owned multiple Paid Media Channels:➢Revamped smaller customer acquisition channels such as Quora, LinkedIn, etc in order to exponentially increase lead volume and percentage of high-quality leads while minimizing the cost per acquisition to be in line with customer LTV. Resulted in a reduction in CPA by 60% and increased ROAS of ~220% of what it was. Show less

Sales Engineer

• Apr 2017 - Oct 2017

➢Establish, grow, and maintain business relationships with current and prospective clients, taking ownership over the generation of new business for Toptal.➢Track individual and team performance against quantitative goals, brainstorming and executing optimizations as needed through the use of Google BigQuery, Tableau and other relevant technologies.➢Research clients to better connect with them, understand their needs, and identify critical business opportunities while remaining up to date on industry trends, market activities and competitors. Show less

Web Analytics/Data Architecture Consultant

• Apr 2017 - Jun 2017

➢Provide transitionary support to the marketing department in the areas of web analysis, data science, and A/B test initiatives.➢Act as a supervisory subject matter expert and provide guidance/training to new hires with respect to corporate systems and best practices.➢Continuously implement, project manage, and implement analytics capabilities within Adobe Analytics (Omniture/SiteCatalyst), Monetate, Adobe T&T using technologies like JIRA and individual leadership of internal teams.

Web/eCommerce Analyst

• Apr 2016 - Mar 2017

➢Lead and supported A/B Test initiatives and drove millions of additional dollars in incremental revenue.➢Use Adobe SiteCatalyst/Omniture/Google Analytics to build scalable Excel reports that outline business KPI’s and actionable trends to be used by senior executives.➢Provide data and analytics capabilities across the enterprise to a multitude of functions within the enterprise to inform and improve business outcomes➢Construct and lead training initiatives for analytics end users that reduce interdepartmental dependency and empower others to self-manage their business➢Lead and execute all initiatives within web analytics capabilities and growth without the direction of a manager. Show less

Co-Founder & Web Developer/Project Manager

• Dec 2015 - May 2016

➢Lead and assist a team of web designers and developers in order to both carry out and go beyond the expectations of our small client base. ➢Handle all client side interactions as well as cultivate new business opportunities according to our core competencies, ➢Provide various operational support to a small cluster of area startups and small businesses in the areas of finance, marketing strategy and IT. ➢Lead and assist a team of web designers and developers in order to both carry out and go beyond the expectations of our small client base. ➢Handle all client side interactions as well as cultivate new business opportunities according to our core competencies, ➢Provide various operational support to a small cluster of area startups and small businesses in the areas of finance, marketing strategy and IT.

Technology Assistant

• Oct 2015 - Dec 2015

➢Serve as a student role-model and lead by example as well as train new hires on Ingeniux SOP's and best practices.➢Manage, update and collaborate on University-related web design using Ingeniux CMS as well as base HTML.➢Troubleshoot, diagnosed and repair technology-related issues on both PC and iOS operating systems.

Global Ambassador

• Jun 2014 - Dec 2015

The Center of Global Education is poised to initiate meaningful dialogue across campus to achieve a shared understanding of what it means to become a global citizen.➢Provide transitional guidance into American life.➢Led academic success workshops.➢Build an integrated self-sustaining community of international students.

Student Program Administrator

• May 2014 - Nov 2014

The Undergraduate Research Program is an advocate for expanded experiential learning that enhances engagement in undergraduate research, scholarship and creative activity, primarily via faculty-mentored research.➢Managed high-cost budgets via allocation of purchase orders forms. ➢Learned basic HTML web design and technical writing skills.➢Inspired current and prospective students.

Research Technician

• Jan 2012 - May 2014

The Undergraduate Research Program is an advocate for expanded experiential learning that enhances engagement in undergraduate research, scholarship and creative activity, primarily via faculty-mentored research.➢Presented projects and results at external conferences.➢Apply theoretical concepts to a hands-on setting.➢Develop workflows for day-to-day operations.➢HPLC, GC:MS, IR, H NMR, AA, various other instrumental methodology➢Large-scale analysis and interpretation of quantitative data. Show less

Administrative Assistant

• Sep 2012 - May 2013

The Student Success Center gives passionate students the opportunity to take part in high-impact practices such as the Honors community and the Undergraduate Research Program.➢Perpetuated existing organizational structure➢Email management➢Day-to-day operations

Resident Assistant

• Aug 2012 - May 2013

Residence Life provides quality, accessible housing and promotes student learning and personal success in an inclusive, engaging community.➢Provided council to overcome the transition to college life.➢Presented and enforced Reslife rules and regulations.➢Built a self-sustaining community.

Summer Undergraduate Research Fellow

• May 2012 - Aug 2012

The Summer Undergraduate Research Fellowship provides high-achieving, passionate, and qualified students with the ability to write and carry out their own research proposal under faculty guidance.➢Develop workflows for day-to-day operations.➢Analysis and interpretation of data.➢Optimize a budget.

Administrative Assistant

• Feb 2012 - May 2012

The Chemistry Department at UW-Whitewater seeks to provide chemistry students with a learning environment in which their classroom knowledge is supplemented by experimental laboratory procedures as well as a strong emphasis in undergraduate research.➢Perpetuated existing organizational structure➢Email management➢Day-to-day operations

Co-Founder & VP of Engineering

• Jan 2015 - Dec 2015

Intern Betas creates synergy between Interns and Startups. ➢Strategize solutions for our team's mission. ➢Optimize day-to-day operations using lean startup methodology. ➢Serve as an Advisor & Strategic Partner ➢Performed inbound marketing and statistical analyses. ➢Provide our users with a diverse, collaborative atmosphere. ➢Web design and deployment using Wordpress, HTML, CSS, PHP, JQuery. Intern Betas creates synergy between Interns and Startups. ➢Strategize solutions for our team's mission. ➢Optimize day-to-day operations using lean startup methodology. ➢Serve as an Advisor & Strategic Partner ➢Performed inbound marketing and statistical analyses. ➢Provide our users with a diverse, collaborative atmosphere. ➢Web design and deployment using Wordpress, HTML, CSS, PHP, JQuery.

Strategic Research and Analytics Intern

• Oct 2014 - May 2015

Mobcraft Beer is the world's first completely crowd-sourced brewery. ➢Optimized user conversion growth. ➢Created figures to assist with expansion investors. ➢Generated functions to predict market trends. ➢Used financial data to create the lifetime value of a customer. ➢Performed inbound marketing analyses. Mobcraft Beer is the world's first completely crowd-sourced brewery. ➢Optimized user conversion growth. ➢Created figures to assist with expansion investors. ➢Generated functions to predict market trends. ➢Used financial data to create the lifetime value of a customer. ➢Performed inbound marketing analyses.

International Research Fellow

• Jul 2013 - Aug 2013

During the Summer of 2013, I had the privilege of being able to spend two months in the city of Hyderabad, India performing full-time research for the Indian Institute of Chemical Technology (IICT). I worked under an Indian Ph. D. student where I began my own research project. My research focused on the the Suzuki Coupling Reaction specifically in regards to using greener solvents without sacrificing chemical yield. The results of the summer research were presented to various faculty and Ph. D. students at the university for critique. As a bi-product of this experience, I was able to learn about the vibrant and diverse culture of India and everything therein. Show less