Experience

Radio Resources

• United States
• Radio and Television Broadcasting
• 1 - 100 Employee

• Director of Product Services

  • May 2022 - Present



WideOrbit

• United States
• Software Development
• 300 - 400 Employee

• Product Marketing Manager

  • Sep 2021 - May 2022



G Networks

• United States
• Broadcast Media Production and Distribution
• 1 - 100 Employee

• Senior Affiliate Content Manager

  • Oct 2018 - Sep 2021

• Lead Project Manager- SHAZAM For Radio

  • Oct 2016 - Oct 2018

  Responsible for setting, phasing, and managing all clients and advertising campaigns for SHAZAM experiences; from concept creation, strategy, continuity development and execution. - Instrumental in driving up client revenue using the SHAZAM For Radio platform which increased by 40% within a period of six months and conduct competitive research for the long term benefits of the SHAZAM platform- Development of SHAZAM For Radio management system for easy turnkey implementation and utilize campaign data and analytics to summarize engagement, best practices and results for clients and advertisers - Build out of storyboards/ wire frames for campaigns that integrate multi-media platforms; digital, social media, and Apps- Monitor client campaigns daily to insure the experiences are performing at their maximum potential to achieve the best results for our clients and advertisers Show less



BRIC (Arts & Media in Brooklyn)

• United States
• Entertainment Providers
• 100 - 200 Employee

• Associate Director of Marketing

  • Apr 2015 - Oct 2016

  Created and oversaw traditional and social media marketing plan for our Public Access television stations and responsible for executing viewership goals. During my tenure BRIC TV and Brooklyn Free Speech was nominated for 13 NY Emmys. - Build and manage audience engagement; through brand strategy, social media, email marketing, SEO, events, e-newsletters, web content, media, and strategic partnerships. - Implement best practices for video/ audio content marketing strategy and develop tactics for maximum exposure across all advertising outlets - Brand awareness; digital, print and grassroots advertising - Help create effective cross-promotion initiatives for all three disciplines at BRIC (Community Media, Contemporary and Performing Arts) - Curate audio content for BRIC Radio and podcast platform Show less



Univision

• United States
• Broadcast Media Production and Distribution
• 700 & Above Employee

• Content Director

  • Oct 2006 - Jun 2014

  X 96.3 WXNY-FM and 92.7 WQBU-FM New York CityDirected content and brand development of competitive New York Spanish-language radio stations with over two million listeners, responsible for all aspects of stations’ music, talent, and ratings positioning. - Led social media strategy for Univision Radio stations in New York, Miami, and Puerto Rico. Built social media campaigns to expand on-air and on-site engagement around the station content and brands and to bridge audience collectively with live broadcasts, events, talent and artist promotions- Appointed to execute the successful curation of digital, social media, and smart phone App (“Uforia”) content, leading to Uforia surpassing two million subscribers in its first six months and one of the fastest growing music Apps in the U.S.- Directed marketing and promotions effort that resulted in X 96.3 further increasing its rank position from a low-performer to #7 in the overall market, leading to Radio Ink’s nomination of “Major Market Station of the Year” in 2013- Developed marketing and event campaign strategies for national brands focused on expanding their Hispanic consumer base: Heineken, Latin Grammy Fly-Aways, H&R Block, Puerto Rican Day Parade float, and Bacardi Latin Nights activation's- Integrated marketing to transition stations from a traditional radio signal to a multi-media platform integrating digital, social media, and smart phone Apps Show less

• Program Director/ On-Air PM Drive

  • Jul 2005 - Apr 2007

  Las Vegas, NV KRGT 99.3 La Kalle

• Program Director/ On-Air AM Drive

  • Jan 2003 - Jul 2005

  McAllen, TX. KBTQ 96.1 The Beat



iHeartMedia

• United States
• Broadcast Media Production and Distribution
• 700 & Above Employee

• On-Air PM Drive/ Music Director

  • 2001 - 2003

  Z100 KKRZ-FM Z100 KKRZ-FM



Urban One, Inc

• United States
• Broadcast Media Production and Distribution
• 200 - 300 Employee

• On Air Personality

  • 2000 - 2001

  97.9 KBXX-FM 97.9 KBXX-FM



CUMULUS MEDIA

• United States
• Broadcast Media Production and Distribution
• 700 & Above Employee

• Promotions/ On-Air Personality

  • 1996 - 2000

  104.1 KRBE-FM 104.1 KRBE-FM