Alex Babich
Digital Marketing Coordinator at 1-800-SWEEPER- Claim this Profile
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Bio
Experience
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1-800-SWEEPER
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United States
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Environmental Services
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1 - 100 Employee
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Digital Marketing Coordinator
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Apr 2023 - Present
Toledo, Ohio, United States
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WTOL 11
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United States
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Broadcast Media Production and Distribution
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1 - 100 Employee
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Marketing Producer
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May 2019 - Apr 2023
Toledo, Ohio, United States Collaborate with the Marketing Director to conceptualize and create content that will help expand our rapidly-growing broadcast and digital media presence. Independently write, shoot, edit, and produce promotional video and multiplatform advertising. Worked news producers on content strategy as a content producer for linear television, our digital apps, and content marketing for social media platforms. Successfully increased ratings through developing creative and… Show more Collaborate with the Marketing Director to conceptualize and create content that will help expand our rapidly-growing broadcast and digital media presence. Independently write, shoot, edit, and produce promotional video and multiplatform advertising. Worked news producers on content strategy as a content producer for linear television, our digital apps, and content marketing for social media platforms. Successfully increased ratings through developing creative and innovative content strategies that resonated with our target audience. Created engaging social media campaigns that resulted in a 20% increase in website traffic. Key Accomplishments: Built our Instagram show ‘In The Loop” from the ground up into an award winning digital show. This increased traffic to our instagram page which has also led to more app downloads and visits. Converted promotion strategies from linear based to more digital base to build brand awareness and used content creation to increase downloads of our apps. Creates posts for social media and provide content for web Produce breakthrough advertising that advances the station’s brand position and grows audience on all platforms. Show less
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Millennium Graphics and Design
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United States
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Media Production
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1 - 100 Employee
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Video Production Artist
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Sep 2015 - May 2019
Blissfield, MI In charge of video production services. Created project workflow and tracking features to keep all stakeholders informed at all times of project statuses. Grew the general capabilities of the video production services, and advised on purchases needed for production equipment. Worked with Tempur-Sealy, and our clients, local furniture stores across the country, to create content, both broadcast and digital that coincided with the mattress industry's sales cycle to generate leads and… Show more In charge of video production services. Created project workflow and tracking features to keep all stakeholders informed at all times of project statuses. Grew the general capabilities of the video production services, and advised on purchases needed for production equipment. Worked with Tempur-Sealy, and our clients, local furniture stores across the country, to create content, both broadcast and digital that coincided with the mattress industry's sales cycle to generate leads and sales. Key Accomplishments: Built the video production department from the ground up Developed project management/tracking procedures to keep projects on time, and all stakeholders up to date on project statuses. Monitored digital ad performance across all platforms, making real-time changes to improve campaign effectiveness and achieve desired results. Created monthly reports on video performance metrics for internal and external stakeholders Show less
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WLMB-TV 40
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United States
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Broadcast Media Production and Distribution
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1 - 100 Employee
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Commercial Producer
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May 2014 - Sep 2015
Toledo, Ohio Provide technical assistance and creative insight into productions including weekly shows, commercials, promotions, and fundraising spots. Use Final Cut Pro X non-linear video editing systems and other computer based editing software to assemble and output media content. Capture video both on location and in a production studio using professional cameras, sound and lighting equipment. Write commercial scripts to be produced into 15, 30, and 60 second… Show more Provide technical assistance and creative insight into productions including weekly shows, commercials, promotions, and fundraising spots. Use Final Cut Pro X non-linear video editing systems and other computer based editing software to assemble and output media content. Capture video both on location and in a production studio using professional cameras, sound and lighting equipment. Write commercial scripts to be produced into 15, 30, and 60 second spots. Technical Direct for live, and live to tape broadcasts. This includes running sound, operating a live switcher, and queuing the graphics for air. Show less
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Ignite Ministry Intern
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Feb 2011 - Jun 2014
Toledo OH Grew the ministry from 10 weekly attenders with a marketing reach of 20 people per week. To 50-60 weekly attenders with a marketing reach of 150-200 people per week. Plan and run Ignite, the college and young adult ministry. Duties included, planning, and running Tuesday Night Meetings. Lesson planning, and teaching. Setting up meeting room, which included setting up sound system, lighting system, and projection. Successfully planned special events and retreats. This involved… Show more Grew the ministry from 10 weekly attenders with a marketing reach of 20 people per week. To 50-60 weekly attenders with a marketing reach of 150-200 people per week. Plan and run Ignite, the college and young adult ministry. Duties included, planning, and running Tuesday Night Meetings. Lesson planning, and teaching. Setting up meeting room, which included setting up sound system, lighting system, and projection. Successfully planned special events and retreats. This involved booking locations, delegating tasks to the volunteer leadership team, booking guest speakers and worship leaders. Created promotional media for the ministry. This included but was not limited to video production, flyers, brochures, and calendars. This required a working knowledge of Final Cut Pro, Photoshop, and Illustrator. Show less
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Associate Producer/Editor
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May 2009 - Aug 2010
Ossining, New York, United States Maintain and run the edit studio. Includes communicating with clients on any notes for an edit, answering questions or requests the client may have for a shoot, answering phone calls, fielding e-mails, and editing video. Edit videos for use on the web, live events, or distribution on DVD. Assist in producing, locating and locking down crews. Distributing work to other freelancers. Keeping myself, and any freelancers we have hired on task, and on schedule. Assist on shoots… Show more Maintain and run the edit studio. Includes communicating with clients on any notes for an edit, answering questions or requests the client may have for a shoot, answering phone calls, fielding e-mails, and editing video. Edit videos for use on the web, live events, or distribution on DVD. Assist in producing, locating and locking down crews. Distributing work to other freelancers. Keeping myself, and any freelancers we have hired on task, and on schedule. Assist on shoots as both producer and/or assistant director. Keeping the shoot moving forward. Making sure we are set up for the next shot, logging shots for metadata. Show less
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Alliance University
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Higher Education
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200 - 300 Employee
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Video Lab Manager/Spiritual Formations Media Specialist
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Sep 2006 - May 2009
Manage and maintain the video lab. Rent out, and keep track of cameras, tripods and lighting equipment to students. Ensure they are returned, fully functioning and ready to be taken out by another student. Manage the editing computers and assist students in learning Final Cut Pro, Photoshop, After Effects, Motion, and Soundtrack Pro. Create short promotional videos for events around campus that were sponsored by the Spiritual Formations department. Photograph, and… Show more Manage and maintain the video lab. Rent out, and keep track of cameras, tripods and lighting equipment to students. Ensure they are returned, fully functioning and ready to be taken out by another student. Manage the editing computers and assist students in learning Final Cut Pro, Photoshop, After Effects, Motion, and Soundtrack Pro. Create short promotional videos for events around campus that were sponsored by the Spiritual Formations department. Photograph, and tape events for the Spiritual Formations department for use as training videos, promotional videos, as well as for use in the year book. Show less
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Graphic Design Teacher
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Sep 2007 - Jun 2008
Write coursework curriculum for a graphic design class to be taught to junior and senior high school students Teach junior and senior high school students the basics of photoshop, easing them into more and more difficult projects and techniques. Keep track of students progress to be reported to parents and school administration.
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Freelance Graphic Designer and Editor
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May 2006 - Aug 2007
Use Photoshop to create graphics for a news program Run the graphic computers, placing graphics live on air. Edit video to copy written by the producer to be run live on air. Run studio cameras live, on air.
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Education
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Alliance University
BS, Communications