Alex Morton
Managing Director at Actual Insight Solutions- Claim this Profile
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Bio
Zachary Richard
Alex and I worked together in several capacities at McDonald's. First in the same team building digital analytics capabilities within an IT organization. Later, we worked on separate teams as part of the customer experience business unit. Alex is a strong communicator in all directions. He is equally adept at making complex material simple for executive summary and drilling into the tactical details necessary to build credibility and provide direction with peers and junior team members. Alex does not need structured L&D time to gain additional skill or experience. He proactively seeks out opportunities to integrate new skills, technology, or techniques into his everyday work. This contributes to a culture of proactive development while also driving progress within each new analytic product he has helped create. The key is that he does this while maintaining a consistent focus on the goal and driving business value. With his drive to continually advance his own skill set comes the natural ability to lead and coach others. Alex shows equal proficiency in this area both technically and in helping junior team members see the bigger picture. Alex’s most significant accomplishment during our time working together has been the deployment of a suite of self-service tools aimed at enhancing the visibility into operational data for each of McDonald’s more than 100 markets. While simple in terms of implementation, this suite made dramatic improvement to the way regional and market leaders were able to activate on their data, while also saving the operations COE dozens of hours in resource costs per month.
Zachary Richard
Alex and I worked together in several capacities at McDonald's. First in the same team building digital analytics capabilities within an IT organization. Later, we worked on separate teams as part of the customer experience business unit. Alex is a strong communicator in all directions. He is equally adept at making complex material simple for executive summary and drilling into the tactical details necessary to build credibility and provide direction with peers and junior team members. Alex does not need structured L&D time to gain additional skill or experience. He proactively seeks out opportunities to integrate new skills, technology, or techniques into his everyday work. This contributes to a culture of proactive development while also driving progress within each new analytic product he has helped create. The key is that he does this while maintaining a consistent focus on the goal and driving business value. With his drive to continually advance his own skill set comes the natural ability to lead and coach others. Alex shows equal proficiency in this area both technically and in helping junior team members see the bigger picture. Alex’s most significant accomplishment during our time working together has been the deployment of a suite of self-service tools aimed at enhancing the visibility into operational data for each of McDonald’s more than 100 markets. While simple in terms of implementation, this suite made dramatic improvement to the way regional and market leaders were able to activate on their data, while also saving the operations COE dozens of hours in resource costs per month.
Zachary Richard
Alex and I worked together in several capacities at McDonald's. First in the same team building digital analytics capabilities within an IT organization. Later, we worked on separate teams as part of the customer experience business unit. Alex is a strong communicator in all directions. He is equally adept at making complex material simple for executive summary and drilling into the tactical details necessary to build credibility and provide direction with peers and junior team members. Alex does not need structured L&D time to gain additional skill or experience. He proactively seeks out opportunities to integrate new skills, technology, or techniques into his everyday work. This contributes to a culture of proactive development while also driving progress within each new analytic product he has helped create. The key is that he does this while maintaining a consistent focus on the goal and driving business value. With his drive to continually advance his own skill set comes the natural ability to lead and coach others. Alex shows equal proficiency in this area both technically and in helping junior team members see the bigger picture. Alex’s most significant accomplishment during our time working together has been the deployment of a suite of self-service tools aimed at enhancing the visibility into operational data for each of McDonald’s more than 100 markets. While simple in terms of implementation, this suite made dramatic improvement to the way regional and market leaders were able to activate on their data, while also saving the operations COE dozens of hours in resource costs per month.
Zachary Richard
Alex and I worked together in several capacities at McDonald's. First in the same team building digital analytics capabilities within an IT organization. Later, we worked on separate teams as part of the customer experience business unit. Alex is a strong communicator in all directions. He is equally adept at making complex material simple for executive summary and drilling into the tactical details necessary to build credibility and provide direction with peers and junior team members. Alex does not need structured L&D time to gain additional skill or experience. He proactively seeks out opportunities to integrate new skills, technology, or techniques into his everyday work. This contributes to a culture of proactive development while also driving progress within each new analytic product he has helped create. The key is that he does this while maintaining a consistent focus on the goal and driving business value. With his drive to continually advance his own skill set comes the natural ability to lead and coach others. Alex shows equal proficiency in this area both technically and in helping junior team members see the bigger picture. Alex’s most significant accomplishment during our time working together has been the deployment of a suite of self-service tools aimed at enhancing the visibility into operational data for each of McDonald’s more than 100 markets. While simple in terms of implementation, this suite made dramatic improvement to the way regional and market leaders were able to activate on their data, while also saving the operations COE dozens of hours in resource costs per month.
Experience
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Actual Insight
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United States
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Data Infrastructure and Analytics
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1 - 100 Employee
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Managing Director
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Apr 2022 - Present
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Asurion
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United States
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IT Services and IT Consulting
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700 & Above Employee
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Director Marketing Analytics
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Oct 2021 - Apr 2022
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McDonald's
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United States
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Restaurants
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700 & Above Employee
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Manager - Operations Strategy & Insight
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Feb 2020 - Oct 2021
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Manager - BI & Analytics, Global Technology
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Dec 2018 - Feb 2020
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Zanderlytics LLC
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Chicago, IL
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Independent Consultant
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Jan 2017 - Dec 2018
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SPINS
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United States
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Market Research
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300 - 400 Employee
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Lead of Client Analytics, DAAP
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Jan 2018 - Jul 2018
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TABS Analytics by TELUS Consumer Goods
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United States
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Manufacturing
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1 - 100 Employee
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Sr. Manager, Consulting
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Nov 2013 - Jan 2017
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Insight
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United States
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IT Services and IT Consulting
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700 & Above Employee
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Buyer
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Aug 2012 - Oct 2013
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CDW
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United States
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IT Services and IT Consulting
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700 & Above Employee
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Account Manager
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Jul 2010 - Jul 2012
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Pauly Honda
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Libertyville, IL
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Sales Associate
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Jan 2010 - Jul 2010
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Education
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2015 - 2016
University of Florida - Warrington College of Business
Master of Business Administration (M.B.A.) -
2006 - 2010
Elmhurst University
BS, Business Administration, Sociology, Spanish
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