Experience

Halo Advertising

• Australia
• Advertising Services
• 1 - 100 Employee

• Senior Art Director

  • Mar 2023 - Present



A to Z of Creativity

• Melbourne, Victoria, Australia

• Senior Art Director / Graphic Designer

  • Oct 2020 - Mar 2023



Mammoth Innovation

• Australia
• Internet Publishing
• 1 - 100 Employee

• Senior Art Director/ Graphic Designer

  • Nov 2019 - Sep 2020

  Achievements • Part of a small marketing team. Created campaigns from concept to final execution and launched Monkey Vision security cameras to the market place on very small and tight budgets. • Responsible for all production work flow, all finished art assets and ensuring all deadlines were met. • Creative/Art Direction of moving images, print, direct mail, digital content and digital advertising for Monkey Vision Cameras. • Won numerous new business pitches, for example CFMEU Victoria, Middy’s Electrical, The AFL, PPG and The Reject Shop. • Increased existing client business due to strong performance of marketing campaigns executed for Monkey Vision security cameras. Show less



A to Z of Creativity

• Melbourne, Australia

• Freelance Senior Art Director / Graphic Designer

  • May 2016 - Nov 2019

  Achievements • Launched Brand Awareness Campaign for Revolution Sports Club. • Developed brand strategies and campaigns from concept to final execution on all new business and existing clients. • Part of the Thinkerbell team who worked on the successful Bega pitch. • Creative/Art Direction of television, radio, print and press, direct mail, all digital content including website design, EDM's, social media content, videos and digital advertising for existing clients. Show less



Kandan

• Australia
• Advertising Services
• 1 - 100 Employee

• Senior Art Director / Graphic Designer and Creative Group Head

  • Mar 2012 - May 2016

  Achievements at Kandan • Launched the Drapac Pro Cycling Team which resulted in landing Jaguar Australia as a major sponsor for the next racing calander. • Created a 360 degree activation strategy for Infiniti Cars Australia with Cirque du Soleil. • Created a brand experience for Infiniti Cars Australia at the Sydney Motor Show. • Mentored the creative department of Graphic Designers and Finished Artists. • Creative/Art Direction of moving images, radio, print and press, direct mail, all digital content and on-line advertising. • Developed brand strategies and campaigns from concept to final execution on all new won business, business pitches and all existing clients. Show less



Wellcom Worldwide

• Australia
• Advertising Services
• 200 - 300 Employee

• Creative Services Director

  • Mar 2006 - Jan 2012

  Achievements at Wellcom • Created national brand strategy and campaigns for major retail accounts. • Directed all creative department work flow in the creative department. • Responsible for all work flow and ensuring all departmental deadlines were met. • Creative/Art Direction of television, radio, print and press, direct mail, all digital content, on-line advertising and graphic design for existing clients. • Won new business pitches for AAPT, BP, FoodWorks, Repco, Melbourne Storm, Harry the Hirer and Warn. • Increased existing client business due to strong performance of marketing campaigns executed for the brands. • Was a mentor to the young team of Graphic Designers in my creative department. Show less



George Patterson Y & R

• Australia
• Advertising Services

• Senior Art Director / Graphic Designer

  • Jun 1996 - Nov 2005

  Achievements • Successfully launched Laminex and Formica in the marketplace. • Won Holden Racing Team account. • Won the Latina Pasta account. • Won the Biggin & Scott Real Estate account. • Created successful State Campaign for Marine Safety Victoria. • Employee of the year 2000 & 2002. Achievements • Successfully launched Laminex and Formica in the marketplace. • Won Holden Racing Team account. • Won the Latina Pasta account. • Won the Biggin & Scott Real Estate account. • Created successful State Campaign for Marine Safety Victoria. • Employee of the year 2000 & 2002.