Alex McCoskrie
General Manager at World Heritage UK- Claim this Profile
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German -
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German Limited working proficiency
Topline Score
Bio
Tony W.
Alex is one of the most inspirational and talented communicators I've had the pleasure of working with. He's adept at understanding the needs of diverse audiences and carefully attuning strategies to perfectly land with them. I've seen him turn his hand to campaigns that stretch across the full marketing mix and he's equally as skilled at curating a new website as he is managing engagement events in Church Halls. He's always learning, always developing and always acquiring knowledge. This, combined with his dry sense of humour, his kindness and his empathy make him a colleague I'm also proud to call a friend.
Tazeem Abbas
Alex advised on development of a marketing strategy for our medium sized tourism company in Cumbria. I found his input to be of great value in developing a robust marketing plan. I would readily recommend Alex in this capacity.
Tony W.
Alex is one of the most inspirational and talented communicators I've had the pleasure of working with. He's adept at understanding the needs of diverse audiences and carefully attuning strategies to perfectly land with them. I've seen him turn his hand to campaigns that stretch across the full marketing mix and he's equally as skilled at curating a new website as he is managing engagement events in Church Halls. He's always learning, always developing and always acquiring knowledge. This, combined with his dry sense of humour, his kindness and his empathy make him a colleague I'm also proud to call a friend.
Tazeem Abbas
Alex advised on development of a marketing strategy for our medium sized tourism company in Cumbria. I found his input to be of great value in developing a robust marketing plan. I would readily recommend Alex in this capacity.
Tony W.
Alex is one of the most inspirational and talented communicators I've had the pleasure of working with. He's adept at understanding the needs of diverse audiences and carefully attuning strategies to perfectly land with them. I've seen him turn his hand to campaigns that stretch across the full marketing mix and he's equally as skilled at curating a new website as he is managing engagement events in Church Halls. He's always learning, always developing and always acquiring knowledge. This, combined with his dry sense of humour, his kindness and his empathy make him a colleague I'm also proud to call a friend.
Tazeem Abbas
Alex advised on development of a marketing strategy for our medium sized tourism company in Cumbria. I found his input to be of great value in developing a robust marketing plan. I would readily recommend Alex in this capacity.
Tony W.
Alex is one of the most inspirational and talented communicators I've had the pleasure of working with. He's adept at understanding the needs of diverse audiences and carefully attuning strategies to perfectly land with them. I've seen him turn his hand to campaigns that stretch across the full marketing mix and he's equally as skilled at curating a new website as he is managing engagement events in Church Halls. He's always learning, always developing and always acquiring knowledge. This, combined with his dry sense of humour, his kindness and his empathy make him a colleague I'm also proud to call a friend.
Tazeem Abbas
Alex advised on development of a marketing strategy for our medium sized tourism company in Cumbria. I found his input to be of great value in developing a robust marketing plan. I would readily recommend Alex in this capacity.
Credentials
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Chartered Marketer
CIM | The Chartered Institute of MarketingJul, 2012- Oct, 2024
Experience
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World Heritage UK
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Museums, Historical Sites, and Zoos
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1 - 100 Employee
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General Manager
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Jul 2021 - Present
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NHS
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Hospitals and Health Care
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700 & Above Employee
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COVID Site Manager
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Dec 2020 - Jun 2021
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Engagement Officer
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Aug 2018 - Nov 2020
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National Trust
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United Kingdom
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Non-profit Organizations
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700 & Above Employee
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World Heritage Site Programme Manager
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Aug 2016 - Jul 2018
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Loch Lomond & The Trossachs National Park
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United Kingdom
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Government Administration
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1 - 100 Employee
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Tourism Manager
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Dec 2014 - Aug 2016
Tourism/destination development. Management. Policy development. Awareness raising. Partnerships and engagement. Project delivery. Tourism/destination development. Management. Policy development. Awareness raising. Partnerships and engagement. Project delivery.
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AM Professional Marketing
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United Kingdom
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Advertising Services
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Owner
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Apr 2011 - Dec 2014
AM Professional Marketing Ltd provided a bespoke marketing service - strategy and planning, audits and reviews, campaign development and delivery, great ideas and solutions. Services included: - Online via websites, SEO, PPC, CRM, social media and advertising. - Offline via brochures, catalogues, leaflets, exhibitions, shows, advertising and PR. - Partnership and cluster marketing. - Brand development and management. - Market and channel research. - NPD ideas and development.
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Marketing & Communications Manager
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Oct 2012 - May 2014
Marketing Hadrian's Wall UNESCO World Heritage Site. Marketing Hadrian's Wall UNESCO World Heritage Site.
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Cumbria Tourism
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United Kingdom
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Leisure, Travel & Tourism
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1 - 100 Employee
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Marketing Director
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May 2009 - Mar 2011
Key responsibilities: - Corporate decision making and change management of the company as a Senior Management Team member - Driving company cultural change from public sector funding dependence to commercialisation - Development and delivery of the destination's marketing strategy - Leadership, motivation and management of a marketing team of 14 - Development and management of integrated B2C and B2B marketing campaigns - Budget management including forecasting and target setting - Market development - NPD, event organisation, channel development, social media, researchKey achievements: - Development and implementation of new commission-generating B2C website - ROI 1:13 for Growth Marketing for Cumbria acquisition campaign - Development and implementation of market development brand Adventure Capital UK which successfully secured £3m public sector funds and stakeholder adoption across the county and region
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Marketing Manager
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Oct 2007 - May 2009
Key responsibilities: - Leading a team of six, delivering domestic and international B2C marketing - CRM development for B2B and B2C markets - Brand management; corporate and consumer-facingKey achievements: - Development of 200k+ B2C database, segmented by interest and value - Development of year-round e-communications programme - Concept development of UK's first Via Ferrata visitor attraction
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Campaign Manager
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Oct 2004 - Sep 2007
Key responsibilities: - Development and management of integrated B2C thematic marketing campaigns (adventure, gardens, food and drink, culture and heritage)Key achievements: - Organisation and management of Cumbria's premier mountain biking and food and drink festivals - Development and production of UK's leading tourism brochure - Development of cultural tourism programme including commissioning of contemporary art installations within the landscape
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Marketing Officer
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Sep 2001 - Sep 2004
Key responsibilities: - Development and delivery of Foot & Mouth marketing recovery programme.
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Newsquest
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Newspaper Publishing
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700 & Above Employee
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Leisure Advertising Executive
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Apr 1999 - Sep 2001
Leisure Advertising Executive for The Westmorland Gazette. Leisure Advertising Executive for The Westmorland Gazette.
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Lancaster & Morecambe Newspapers
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United Kingdom
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Newspaper Publishing
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Advertising Executive
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Sep 1998 - Apr 1999
Advertising Executive for the Lakeland Echo newspaper. Advertising Executive for the Lakeland Echo newspaper.
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Warner Village Cinemas
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Entertainment Providers
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1 - 100 Employee
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Operations Manager
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Mar 1996 - Jan 1998
Operations Manager, Harrow Multiplex; HR/Payroll Manager, Leicester Square Multiplex; Projects Manager, Finchley Multiplex Operations Manager, Harrow Multiplex; HR/Payroll Manager, Leicester Square Multiplex; Projects Manager, Finchley Multiplex
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Quest Worldwide
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Australia
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Business Consulting and Services
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1 - 100 Employee
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Senior Sales Consultant
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Aug 1994 - Mar 1996
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STA Travel
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United Kingdom
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Travel Arrangements
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700 & Above Employee
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Retail Manager
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Oct 1990 - Jul 1994
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Mine and Surface Exploration Geologist
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Oct 1988 - Sep 1989
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J I Case Ltd
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China
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Business Analyst
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Feb 1987 - Mar 1988
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Education
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2004 - 2008
CIM | The Chartered Institute of Marketing
Professional Post-Graduate Diploma, Marketing -
1983 - 1986
University of Liverpool
Geophysics BSc (Hons), Geophysics, Physics, Geology
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