Volleyball Coach

• Mar 2022 - Present

Director, Marketing Operations

• May 2021 - Present

My team owns (maintains, implements, integrates, and solutions) MarTech (Marketo, SFDC, +proprietary utilities) for the Expedia for Business GTM team. We've driven partner growth by solutioning new campaign types using an original way to merge AI and automation. My team owns (maintains, implements, integrates, and solutions) MarTech (Marketo, SFDC, +proprietary utilities) for the Expedia for Business GTM team. We've driven partner growth by solutioning new campaign types using an original way to merge AI and automation.

Marketing Operations Lead, HPC

• Jan 2019 - May 2021

Cray (acquired by HPE) is the premier provider of supercomputing solutions for our customers' most challenging scientific and engineering problems.Leader of the MarkOps team, managing MarTech optimization, campaign and lead flow processes, analytics/reporting and the circle of life (sales funnel) in global corporate and partner/channel marketing.Established tracking for growing marketing-generated opportunities up 10X.Decreased cost per lead (MQL) 36% over 3 years while still hitting funnel goals. Show less

Marketing Operations Manager, Cray

• Jan 2017 - Jan 2019

Principal Marketing Operations & Lead Generation Consultant

• Feb 2015 - 2018

Setting up more efficient practices for your company in each of the following areas of marketing: - Lead & Demand Generation - Digital Marketing - Marketing Automation - Marketing Operations & Analytics Clients include: Microsoft, Globys, and other B2B/SaaS companies across the PNW Providing career development and leadership mentoring for all positions/verticals. Setting up more efficient practices for your company in each of the following areas of marketing: - Lead & Demand Generation - Digital Marketing - Marketing Automation - Marketing Operations & Analytics Clients include: Microsoft, Globys, and other B2B/SaaS companies across the PNW Providing career development and leadership mentoring for all positions/verticals.

Director of Demand Generation

• Feb 2016 - Jul 2016

Real-time online scheduling platform. • Generated leads to support the growing sales team with limited resources. • Instituted and maintained marketing automation platform (Hubspot) • Defined buyer personas and developing digital GTM strategies across brand and industry-specific targets to find an optimized mix of lead generation tactics. • Managed launch of the website to improve UX/UI and lead gen optimization. • Created best practice SOPs for sales & marketing operations to lay the groundwork for KPI tracking within Hubspot and Salesforce. Show less

Director of Demand Generation

• Feb 2015 - Feb 2016

The Azuqua platform gives everyone (even someone without a technical background) the ability to quickly build their own integrations between cloud-based applications. • Generated leads for growing sales team with limited resources. • Developed and managed GTM for new iPaaS solution across multiple funnel levels. Managed multiple lead generation and nurture campaigns; budgeting and managing organic and paid social, SEM, review sites, and email marketing. • Established and managed software stack: Salesforce, Marketo, Intercom, and proprietary software and lead scoring model for efficient sales routing. Managed vendor relationships. Show less

Sr. Marketing Campaign Manager, Demand Generation

• Jun 2012 - Feb 2015

My passion took PitchBook to Inc. Magazine's 8th fastest growing private company in Seattle where I created a record number of MQLs and reached a MQL->SQL CTD of 30%.• Generated 50-60 leads per sales rep/day, while scaling up for team growth (from 3 BDRs to 12), and training team on how to best convert form fills to scheduled demos.• Developed and managed product launch, branding, and retention campaigns. Managed multiple lead generation and nurturing campaigns while showing consistent growth of incoming leads and demo conversion each quarter. • Built software integrations across Salesforce, Marketo, and proprietary software to increase conversion rates through more targeted campaigns and messaging. Managed vendor relationship for marketing automation software.• Collaborated with heads of sales teams to create more effectual prospecting campaigns, doubling conversion rates over the last quarter. Worked with multiple teams to create compelling new content. Show less

Marketing Campaign Manager

• Jun 2012 - Jun 2014

Project Manager, Database Recruitment & Panel Operations

• Aug 2010 - Jun 2012

• Partnered with Panel Recruitment group to establish ways to retain current panelists and rolled out email marketing and community interaction campaigns. • Managed multiple clients, vendors, projects with corresponding budgets, and respondent incentivizing in a quick turnaround and high detail environment. Ranked top 3 Operations staff in number of projects managed and gross profit margin. Developed SOP’s for Ad Hoc Operations department and trained new hires on software efficiency. • Partnered with Panel Recruitment group to establish ways to retain current panelists and rolled out email marketing and community interaction campaigns. • Managed multiple clients, vendors, projects with corresponding budgets, and respondent incentivizing in a quick turnaround and high detail environment. Ranked top 3 Operations staff in number of projects managed and gross profit margin. Developed SOP’s for Ad Hoc Operations department and trained new hires on software efficiency.

Panel and Sampling Manager, Audience Development & Demand Generation

• Jan 2007 - Aug 2010

• Managed the building and maintenance, including panel health, enewsletters, incentives, and turnover, of 8 web-based and 2 internally housed B2B research communities containing over 600,000 volunteer survey respondents. Managed CMS for 2 sites including a new layout of the company’s community portal.• Developed and executed digital and direct branding efforts, including mining LinkedIn for respondents and clients, and developed more efficient procedures for internal/external panel development to aid in cost reduction and efficiency.• Managed vendor relationships, contract negotiations, and survey programming software issues with the company’s largest vendor. Recognized a cost savings with panel software vendor in first 8 months through team training. Show less

Audience Development Associate

• Jan 2007 - Feb 2009

Retail Marketing Intern

• Mar 2006 - Jan 2007

• Improved design and layout of seasonal product placement leading to better communication of the proper merchandising for full sales potential. Developed, proofed, and allocated regional custom holiday signage, including POP, for accuracy and visual appeal. • Responsible for the collection and accuracy of information compiled into the FY07 Seasonal Retail Marketing Book, which included collecting competitive quotes by multiple vendors. Distributed to the Retail Supervisory Field for assistance with promotions, direct advertising, and developer marketing. • Managed flow of inventory for the Outlet Store through communication with Regional Manager and planning in accordance with upcoming promotions. Show less

Small Business Development Center - Business Marketing Intern

• May 2005 - Sep 2005

~ Reviewed business plans and researched loans for small business startups. Focus on minority/woman owned business development. ~ Reviewed business plans and researched loans for small business startups. Focus on minority/woman owned business development.