Director of Marketing and Engagement

• Dec 2022 - Present

• Re-Imagine CUP's 2023 Marketing for all programming offerings.• Strategize innovative engagement models/tools to connect CUP Community members.• Co-Manage budgets for all of CUP's Power Forums, Summits, Gala and special events.• Produce meaningful CUP programming/content that broadens our scope, reach, and influence.• Champion alumni in New York and Los Angeles on social media to inspire, elevate and empower.

Manager, Marketing, Community and Engagement

• Mar 2021 - Dec 2022

• Sourced, Planned and Executed the re-imagining of CUP's website for the 15th Anniversary Celebration Milestone Year.• Organized all of CUP's historical data including social media graphics and event photos for prosterity.• Producing CUP’s bi-coastal marketing and social media collateral.• Video editing and graphic creation for all of CUP's conversations, power forums and summits.• Championing the CUP Community by working strategically with alumni to continue CUP’s mission to inspire, elevate and empower. Show less

Photographer

• Jan 2018 - Present

Visual Storyteller & Brand Strategist

• Nov 2014 - Present

Visual Storyteller: • Film, edit and produce 4K video for my client's social media and website platforms. • Customize each video to maximize appeal based on their respective markets. • Deliver relevant and clear storytelling that meets my client's expectations. "Delivering Dynamic, Effective and Heart-Focused Storytelling." Brand Strategist: • Provide comprehensive branding consultations/analysis for a product or service. • Collaborate with newly-established companies to discover untapped growth opportunities. • Deliver an individualized branding footprint plan for companies to follow. "Unleashing Your Brand's Potential" Show less

Environmental Health and Safety Manager - OSHA Certified

• May 2018 - Mar 2021

• Created and updated the safety manual for all staff and employees. • Administered safety training for all 50 employees. • Updated Safety Data Sheet Booklet for company. • Created hazardous substances sheets for all chemicals on site. • Conducted accurate asset counts for all equipment, machines and supplies. • Digitized all paper files to various excel spreadsheets for easy retrieval. • Optimized purchase order procedures for vendors resulting in 10% increase in productivity. Show less

Marketing and PR Coordinator

• Apr 2015 - Apr 2018

• Created and managed promotional materials for brand activation initiatives at community events and trade shows nationwide, while serving as an intimate apparel brand ambassador when attending such customer outreach forums. • Produced engaging B2C video content on all Anita International USA social media platforms including Facebook, Instagram and Twitter. Co-organized a social media campaign called Movement130 that hosted 10+ events to celebrate the product’s loyal consumers at the brick and mortar locations they shop. • Secured space and talent for product photo shoots for US retailer websites. Built key relationships with industry influencers including bloggers to secure media placements for Anita products. • Served as first point of contact with retailers on all Anita product in-store promotional materials, ensuring that brand identity was maintained at all locations and trade shows. • Organized and communicated all domestic and international travel logistics for Anita sales consultants and staff, amounting to over 100 business tours. Show less

Conference and Program Coordinator

• Jan 2011 - Mar 2015

• Recruited, interviewed, hired, trained and managed the day-to-day performance of 20 student leaders ages 18-23 in the William Paterson University Pre-College Youth Summer Programs.• Managed program logistics including student and participant scheduling and off-campus excursions in the community.• Served as liaison between Passaic County Public Schools and William Paterson University’s Pre-College Youth Programs to host presentations for prospective middle schools and high school’s students and faculty.• Coordinated logistics for educational conferences at WPU including recruiting keynote speakers and promotional materials. Show less

Graduate

• Sep 2004 - May 2011

Intern

• Jan 2011 - May 2011

• Maintained social media platforms, including crisis management, for the MMW Group product brands assigned. • Provided overall support for upper management staff including calendar coordination and media advisory. • Created brand awareness with promotional materials by outreaching bloggers in New York City to promote the firm’s extensive clientele. • Maintained social media platforms, including crisis management, for the MMW Group product brands assigned. • Provided overall support for upper management staff including calendar coordination and media advisory. • Created brand awareness with promotional materials by outreaching bloggers in New York City to promote the firm’s extensive clientele.

Angelight Films Public Relations Intern

• Sep 2010 - Dec 2010

• Assisted in organizing Angelight Film’s first fundraiser by creating a data management system for donations and managing relationships with stakeholders. • Leveraged donors in the New York City area to garner $20,000 worth of donations and silent auction items for the 501(c)(3) fundraiser. • Assisted in organizing Angelight Film’s first fundraiser by creating a data management system for donations and managing relationships with stakeholders. • Leveraged donors in the New York City area to garner $20,000 worth of donations and silent auction items for the 501(c)(3) fundraiser.

Billing Clerk

• Aug 2005 - Dec 2010

• Part-time college student who managed billing for the cargo of major shipping lines to ensure specific conditions were met upon entering or leaving the port. • Trained new staff members on how to utilize billing system that kept accurate documentation of the shipping container influx. • Created a more efficient online data system that upgraded productivity for billing department. • Part-time college student who managed billing for the cargo of major shipping lines to ensure specific conditions were met upon entering or leaving the port. • Trained new staff members on how to utilize billing system that kept accurate documentation of the shipping container influx. • Created a more efficient online data system that upgraded productivity for billing department.