Alexis Hillier

Marketing Coordinator at Bloom Investment Counsel, Inc.
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Contact Information
Location
Greater Toronto Area, Canada, CA

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Credentials

  • Dean's Honour Roll
    Trent University
    May, 2021
    - Sep, 2024
  • Campaign Management Certification
    Google Ads
    Apr, 2021
    - Sep, 2024
  • Google Ads Measurement Certification
    Google Ads
    Apr, 2021
    - Sep, 2024
  • Google Analytics Individual Qulaification Certificate
    Google Ads
    Apr, 2021
    - Sep, 2024
  • SMART SERVE
    Smart Serve Ontario
    Aug, 2018
    - Sep, 2024
  • Honour Roll Certificate
    Durham District School Board
    Jun, 2017
    - Sep, 2024
  • Diversity Leadership Certificate Program
    Harmony Movement
    Dec, 2016
    - Sep, 2024
  • Honour Roll Certificate
    Durham District School Board
    Jun, 2016
    - Sep, 2024
  • Google Analytics 4 Certification
    Google
    Aug, 2022
    - Sep, 2024
  • Keyword Research Exam
    Semrush
    Jul, 2022
    - Sep, 2024
  • SEO Certification
    HubSpot
    Jul, 2022
    - Sep, 2024
  • Technical SEO Exam
    Semrush
    Jun, 2022
    - Sep, 2024
  • Google Analytics Individual Qualification
    Google
    May, 2022
    - Sep, 2024

Experience

    • Canada
    • Investment Management
    • 1 - 100 Employee
    • Marketing Coordinator
      • Dec 2022 - Present

      -Contribute to the development and maintenance of the company brand -Plan, write, and edit content for the website and social media accounts -Create videos and other marketing content using Canva, Kapwing, and Vimeo -Review and optimize content and social media strategy in conjunction with Google and LinkedIn Analytics -Managing the company’s website and social media accounts (including posting, outreach, engagement, and managing comments) -Plan and update monthly presentations to stakeholders -Produce and present a monthly market research analysis to senior team members Show less

    • Advertising Services
    • 1 - 100 Employee
    • Search Engine Optimization Specialist
      • May 2022 - Dec 2022

      -Led SEO campaigns for over 20 different clients -Strategized and implemented SEO deliverables to help improve organic traffic, organic conversions, and rankings for targeted keywords using SEO best practices. -Performed in-depth keyword research and competitor analysis -Ran, analyzed, and remediated site health checks and content audits -Utilized various SEO tools including SEMRush, Ahrefs, Majestic and Moz -Coordinated with different internal departments to execute digital marketing campaigns and optimized website content -Presented SEO strategy reports to clients on a monthly basis Show less

    • Canada
    • Education Administration Programs
    • 700 & Above Employee
    • Emergency Supply Teacher
      • Dec 2021 - May 2022

      -Taught lesson plans to students through presentations, textbooks and other learning materials as directed by the absent teacher (Grades K-8)-Maintained a clean, respectful, and organized classroom-Followed classroom and school procedures as directed by the school-Communicated in a friendly and positive manner towards parents, students, and administrators-Provided detailed feedback to the teacher and principal on work completion and student behaviour

    • Education Assistant / Extended Lunchroom Supervisor
      • Mar 2021 - May 2022

      -Engaged one-on-one with students with disabilities and learning difficulties-Assisted in maintaining a clean, safe and comfortable classroom as per DDSB protocols-Supervised students during school lunch hours

    • United States
    • IT Services and IT Consulting
    • 700 & Above Employee
    • Customer Service & Sales Advisor
      • Dec 2020 - Jan 2021

      -Successfully performed industry-standard techniques in maintaining customer retention rates -Managed an average of 20-25 calls per shift on behalf of OnStar’s Member Loyalty Department -Successfully completed all sales advisor training courses with distinction -Successfully performed industry-standard techniques in maintaining customer retention rates -Managed an average of 20-25 calls per shift on behalf of OnStar’s Member Loyalty Department -Successfully completed all sales advisor training courses with distinction

    • United States
    • 1 - 100 Employee
    • Key Holder
      • Feb 2019 - Dec 2020

      -Proceeded at the opening and closing of the day-Executed all payment transactions: sales, exchanges and refunds-Responsible for daily delivery of store deposits to the designated bank-Supported management with updating consumer insights and daily sales analysis reports-Coordinated with Lead Visual Designer in preparing and executing the presentation of merchandise for window and floor displays-Developed a strong awareness for Health & Safety protocols and procedures -Performed all sales associate tasks listed below Show less

    • Sales Associate
      • Oct 2017 - Feb 2019

      -Greeted customers and provided a personalized customer service experience -Reached and exceeded daily, weekly and monthly sales objectives-Advised and recommended complementary products-Executed sales transactions-Ensured cleanliness of the storefront and backroom

    • Canada
    • 1 - 100 Employee
    • Group Leader
      • Jan 2017 - Oct 2017

      -Completed all appropriate administrative tasks promptly -Created and facilitated activities for children -Prepared appropriate environments by ensuring safe, clean, sanitary areas -Completed all appropriate administrative tasks promptly -Created and facilitated activities for children -Prepared appropriate environments by ensuring safe, clean, sanitary areas

Education

  • Trent University
    Bachelor of Business Administration, Specialization in Marketing & Consumer Culture
    2017 - 2021
  • Dunbarton High School
    High School Diploma
    2013 - 2017

Community

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