Experience

Valuence Group

• Japan
• Retail Luxury Goods and Jewelry
• 1 - 100 Employee

• Marketing Manager - Europe

  • Jan 2022 - Present

  For ALLU a Japanese leading secondhand luxury goods purchasing company, part of Valuence group, with over 165 buying offices worldwide: • Paid search strategy (SEA/Display/Pmax/Local) to drive targeted traffic and increase conversions • SEO strategy and website content to improve website ranking and increase organic search traffic •UX and UI strategy to enhance user experience and improve website engagement and conversion rates • Social media strategy (IG, FB) for both paid and… Show more For ALLU a Japanese leading secondhand luxury goods purchasing company, part of Valuence group, with over 165 buying offices worldwide: • Paid search strategy (SEA/Display/Pmax/Local) to drive targeted traffic and increase conversions • SEO strategy and website content to improve website ranking and increase organic search traffic •UX and UI strategy to enhance user experience and improve website engagement and conversion rates • Social media strategy (IG, FB) for both paid and organic contents to increase brand awareness and drive visits to our purchasing stores • Regular analysis and reporting on marketing results to identify areas for improvement and optimize campaigns • CRM strategy to ensure customer satisfaction and retention I oversee an SEO expert, a freelance web developer and a digital agency. I actively participate in the business development strategy to support the growth and expansion of the business. Show less For ALLU a Japanese leading secondhand luxury goods purchasing company, part of Valuence group, with over 165 buying offices worldwide: • Paid search strategy (SEA/Display/Pmax/Local) to drive targeted traffic and increase conversions • SEO strategy and website content to improve website ranking and increase organic search traffic •UX and UI strategy to enhance user experience and improve website engagement and conversion rates • Social media strategy (IG, FB) for both paid and… Show more For ALLU a Japanese leading secondhand luxury goods purchasing company, part of Valuence group, with over 165 buying offices worldwide: • Paid search strategy (SEA/Display/Pmax/Local) to drive targeted traffic and increase conversions • SEO strategy and website content to improve website ranking and increase organic search traffic •UX and UI strategy to enhance user experience and improve website engagement and conversion rates • Social media strategy (IG, FB) for both paid and organic contents to increase brand awareness and drive visits to our purchasing stores • Regular analysis and reporting on marketing results to identify areas for improvement and optimize campaigns • CRM strategy to ensure customer satisfaction and retention I oversee an SEO expert, a freelance web developer and a digital agency. I actively participate in the business development strategy to support the growth and expansion of the business. Show less



LEXCLUSIVE

• France
• Technology, Information and Internet
• 1 - 100 Employee

• Chief Marketing Officer

  • Mar 2021 - Oct 2021

  LEXCLUSIVE is a luxury experiential digital platform by membership that opens the doors to a fine selection of exclusive luxury pieces, access to the best tailor-made experiences with experts and lifestyle services worldwide. • Creation and implementation of the Marketing strategy (Social Media, CRM, Acquisition…) • Performances analysis to generate revenue and improve decision making • Management of the different partnerships with Luxury brands and Emerging Designers • SEO… Show more LEXCLUSIVE is a luxury experiential digital platform by membership that opens the doors to a fine selection of exclusive luxury pieces, access to the best tailor-made experiences with experts and lifestyle services worldwide. • Creation and implementation of the Marketing strategy (Social Media, CRM, Acquisition…) • Performances analysis to generate revenue and improve decision making • Management of the different partnerships with Luxury brands and Emerging Designers • SEO Copywriting (blog articles, newsletters) Lexclusive.fr Show less LEXCLUSIVE is a luxury experiential digital platform by membership that opens the doors to a fine selection of exclusive luxury pieces, access to the best tailor-made experiences with experts and lifestyle services worldwide. • Creation and implementation of the Marketing strategy (Social Media, CRM, Acquisition…) • Performances analysis to generate revenue and improve decision making • Management of the different partnerships with Luxury brands and Emerging Designers • SEO… Show more LEXCLUSIVE is a luxury experiential digital platform by membership that opens the doors to a fine selection of exclusive luxury pieces, access to the best tailor-made experiences with experts and lifestyle services worldwide. • Creation and implementation of the Marketing strategy (Social Media, CRM, Acquisition…) • Performances analysis to generate revenue and improve decision making • Management of the different partnerships with Luxury brands and Emerging Designers • SEO Copywriting (blog articles, newsletters) Lexclusive.fr Show less



L'Oréal

• France
• Personal Care Product Manufacturing
• 700 & Above Employee

• International Marketing Project Manager

  • Jan 2020 - Jun 2020

  Internship during my studies at ESSEC Business School & SDA Bocconi. • Go to person for Helena Rubinstein’s International subsidiaries (China, Germany, Italy, Russia...) within the Luxury Division • Interaction with agencies to create future products • Analysis of brand performances, consumer insights, reviews and competitors to create future products with laboratories • Participation in the creation of product concepts for 2021 & 2022, developing new formulas, packaging’s and… Show more Internship during my studies at ESSEC Business School & SDA Bocconi. • Go to person for Helena Rubinstein’s International subsidiaries (China, Germany, Italy, Russia...) within the Luxury Division • Interaction with agencies to create future products • Analysis of brand performances, consumer insights, reviews and competitors to create future products with laboratories • Participation in the creation of product concepts for 2021 & 2022, developing new formulas, packaging’s and communication strategies • Participation in the development of the Marketing 360° for 2021 launches Show less Internship during my studies at ESSEC Business School & SDA Bocconi. • Go to person for Helena Rubinstein’s International subsidiaries (China, Germany, Italy, Russia...) within the Luxury Division • Interaction with agencies to create future products • Analysis of brand performances, consumer insights, reviews and competitors to create future products with laboratories • Participation in the creation of product concepts for 2021 & 2022, developing new formulas, packaging’s and… Show more Internship during my studies at ESSEC Business School & SDA Bocconi. • Go to person for Helena Rubinstein’s International subsidiaries (China, Germany, Italy, Russia...) within the Luxury Division • Interaction with agencies to create future products • Analysis of brand performances, consumer insights, reviews and competitors to create future products with laboratories • Participation in the creation of product concepts for 2021 & 2022, developing new formulas, packaging’s and communication strategies • Participation in the development of the Marketing 360° for 2021 launches Show less



Parfums Christian Dior

• France
• Personal Care Product Manufacturing
• 700 & Above Employee

• Visual Merchandising Executive

  • Apr 2019 - Oct 2019

  • Responsible for lightboxes and video rollouts for Dior counters (installation, timings, budgets) • Full activation handling of the Make-up strategy (design, visuals, videos…) • Project management of locally produced merchandising elements for fragrance, make-up and skincare launches • Budget management: lightboxes, soft VM, Capex • Supplier sourcing and cost negotiation • Management of one intern • Responsible for lightboxes and video rollouts for Dior counters (installation, timings, budgets) • Full activation handling of the Make-up strategy (design, visuals, videos…) • Project management of locally produced merchandising elements for fragrance, make-up and skincare launches • Budget management: lightboxes, soft VM, Capex • Supplier sourcing and cost negotiation • Management of one intern



Shiseido

• Japan
• Personal Care Product Manufacturing
• 700 & Above Employee

• Visual Merchandising Coordinator (D&G/Shiseido/Clé de peau/Designer Brands)

  • Nov 2018 - Apr 2019

  For Dolce & Gabbana, Shiseido, Issey Miyake, Narciso Rodriguez, Elie Saab, Serge Lutens & clé de peau in the UK & Ireland Total of +2000 point of sales across the UK & Ireland

• Visual Merchandising Flagship Coordinator (D&G/Shiseido)

  • Oct 2017 - Oct 2018

  For Dolce & Gabbana and Shiseido brands in Harrods (flagship store): • Coordination of the D&G Harrods store takeover (from 01/11/17 to 28/12/2017) • Management of all promotional and permanent Dolce & Gabbana beauty launches. Working with the Italian Fashion House and Paris RHQ. • Financial forecasting, capex and promo budgets management

• Visual Merchandising Assistant (D&G/Shiseido)

  • Nov 2016 - Oct 2017

  For both Dolce & Gabbana and Shiseido, after the licensing agreement with Japan’s Shiseido Group: • UK and Ireland VM on promotional + permanent estate (+1500 point of sales) • Management of Harrods Beauty line (flagship exclusive) • Capex and promo budgets management • Creation and update of floor plans, planograms and guidelines for the UK market • Management of payments to suppliers using SAP



CHANEL

• United Kingdom
• Retail Luxury Goods and Jewelry
• 700 & Above Employee

• International Training

  • Sep 2015 - Feb 2016

  • Creation of an international e-learning platform for CHANEL's beauty advisors. • Elaboration of training modules and fragrance presentations • Coordination and presentation during the annual International Fragrance and Beauty convention • Creation of an international e-learning platform for CHANEL's beauty advisors. • Elaboration of training modules and fragrance presentations • Coordination and presentation during the annual International Fragrance and Beauty convention



Veepee

• France
• Software Development
• 700 & Above Employee

• Marketing Analyst

  • May 2014 - Jul 2014

  French E-commerce company, hosting sales of designer brands with discounted prices from 50% to 70% off. • Selection of the products to integrate in the sales • Lead of the marketing and pricing strategy • Evaluation and analysis of the sales French E-commerce company, hosting sales of designer brands with discounted prices from 50% to 70% off. • Selection of the products to integrate in the sales • Lead of the marketing and pricing strategy • Evaluation and analysis of the sales



CHANEL

• United Kingdom
• Retail Luxury Goods and Jewelry
• 700 & Above Employee

• Global Brand Protection

  • May 2013 - Jul 2013

  • Training on counterfeit products of the brand • Tracking of counterfeit goods on the Internet and delivery of detailed reports for legal actions. • Drafting of a distribution agreement with New York’s department stores: Bergdorf Goodman, Macy's, Saks, Bloomingdale's. • Training on counterfeit products of the brand • Tracking of counterfeit goods on the Internet and delivery of detailed reports for legal actions. • Drafting of a distribution agreement with New York’s department stores: Bergdorf Goodman, Macy's, Saks, Bloomingdale's.