Alexis Cutler
Project Manager at Highland Group- Claim this Profile
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Bio
Credentials
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Center for Diversity and Inclusion Workshop Completion
Hope CollegeDec, 2018- Nov, 2024
Experience
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Highland Group
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United States
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Advertising Services
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1 - 100 Employee
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Project Manager
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Mar 2022 - Present
Proactive, day-to-day client partner responsible for successful, on-strategy project completion. Manage timelines, creative briefs, client communications, and internal processes. Proactive, day-to-day client partner responsible for successful, on-strategy project completion. Manage timelines, creative briefs, client communications, and internal processes.
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Wm. B. Eerdmans Publishing Company
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United States
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Book and Periodical Publishing
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1 - 100 Employee
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Publicist
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Jul 2021 - Mar 2022
- Effectively led over 80 publicity campaigns a year for adult and children’s books, which included crafting press releases, press kits, interview questions, pitches, and review lists, while utilizing Airtable, SmartSheet, and Cision- Managed the awards program by establishing the budget, determining which books to nominate for over 150 awards a year, and utilizing award winners to generate additional publicity- Actively fostered relationships with hundreds of media contacts at outlets such as Publishers Weekly, The New York Times, and The Washington Post by determining their interests in order to secure reviews, interviews, excerpt placements, op-eds, cover reveals, and other book exposure- Collaborated with authors, illustrators, and agents to leverage connections, coordinate interviews and launch teams, serve as a liaison to other internal functions, and develop relationships - Served on the acquisitions committee for children’s books to help determine which books Eerdmans will publish Show less
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Publicity Associate
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Nov 2019 - Jul 2021
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Publicity Assistant
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Jul 2019 - Nov 2019
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Villagers’ Coffee Co.
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Holland, Michigan, United States
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Business Developer
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Jan 2019 - May 2019
- Designed logo, developed product packaging, and researched suppliers to transform an entrepreneurial idea into reality - Developed sales and marketing strategy resulting in the company’s first sale to a local retailer - Designed logo, developed product packaging, and researched suppliers to transform an entrepreneurial idea into reality - Developed sales and marketing strategy resulting in the company’s first sale to a local retailer
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Haworth
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United States
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Furniture
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700 & Above Employee
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Customer Service Intern
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Jun 2018 - Aug 2018
- Redesigned the Lead Time Guide, a company-wide resource used daily, which resulted in increased efficiency and brand compliance - Created Customer Service Agent bio pages to foster relationships with Haworth dealers - Restructured department SharePoint using metadata which increased usability and document sharing - Analyzed information from dealer orders, SAP, and Remedyforce to direct order changes to proper department - Redesigned the Lead Time Guide, a company-wide resource used daily, which resulted in increased efficiency and brand compliance - Created Customer Service Agent bio pages to foster relationships with Haworth dealers - Restructured department SharePoint using metadata which increased usability and document sharing - Analyzed information from dealer orders, SAP, and Remedyforce to direct order changes to proper department
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Safe Families for Children
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United States
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Individual and Family Services
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100 - 200 Employee
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Fundraising Intern
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May 2017 - Aug 2017
- Created a fundraising plan by analyzing grant research, past fundraising methods, and event profit trends - Conceived, pitched, and developed a new event, Trivia for a Cause, to fundraising committee and led the committee through event logistics, marketing, sponsorship, and budgeting - Coordinated Concert for a Cause including serving as co-chair of the Silent Auction and communicating with the performer, Josh Kauffman, Season 6 winner of The Voice to negotiate performance rider - Created a fundraising plan by analyzing grant research, past fundraising methods, and event profit trends - Conceived, pitched, and developed a new event, Trivia for a Cause, to fundraising committee and led the committee through event logistics, marketing, sponsorship, and budgeting - Coordinated Concert for a Cause including serving as co-chair of the Silent Auction and communicating with the performer, Josh Kauffman, Season 6 winner of The Voice to negotiate performance rider
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Susan G. Komen Central Indiana
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United States
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Non-profit Organizations
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1 - 100 Employee
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Events Coordinator & Communications Intern
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May 2016 - Aug 2016
- Assisted in execution of successful fundraisers including a gala, fashion show, and Race for the Cure - Solicited and organized silent auction donations from local businesses - Developed standardized process to strategically recruit and place volunteers - Assisted in execution of successful fundraisers including a gala, fashion show, and Race for the Cure - Solicited and organized silent auction donations from local businesses - Developed standardized process to strategically recruit and place volunteers
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Education
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Hope College
Bachelor’s Degree, Business -
Carmel High School