Alexis Le Masson
Social Media Specialist / Graphic Designer at VERTO (Australia)- Claim this Profile
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Francais Native or bilingual proficiency
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Anglais Native or bilingual proficiency
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Espagnol Professional working proficiency
Topline Score
Bio
Experience
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VERTO (Australia)
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Australia
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Staffing and Recruiting
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100 - 200 Employee
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Social Media Specialist / Graphic Designer
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Jul 2022 - Present
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Marketing Coordinator
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Jan 2021 - Mar 2022
Description of Roles: - Developed, maintained and executed the Marketing and Social Media calendar in line with the overall marketing and communications strategy. - Designed and delivered visual and content assets including social media assets, video content, blogs, newsletters, stationery, email marketing templates and advertisements, ensuring they are on-brand, informative and appealing to boost visibility, brand awareness and drive business. - Management and overseeing of social media content development for six separate chiropractic practices across multiple platforms, including Facebook, Instagram and YouTube. - Maintained updated website by managing content creation, blog posts and publishing methods. Identify opportunities to improve optimisations of website architecture, templates, and implement SEO best practices on all generated content to increase search engine ranking and conversions. - Analysed web data analytics using Google Analytics to measure and evaluate website performance and traffic. - Maximised strategic approaches by closely monitoring performance and making appropriate adjustments. - Analysed weekly and monthly sales data to develop reports outlining progress against KPI objectives, forecasting, and provide recommendations to senior management. - Collabored and supported all team members from six different practices to coordinate sales and marketing planning execution. Provided input and training, created content and recommended on how to accomplish and improve team objectives. - Coordinated and organised internal, digital and external events (including post-event analysis) which led to the aquisition of more than 100 new patients. *Collected over 1900 leads through the management of Facebook Ads and facilitated over $850,000 in contracts. *Increased digital events attendance by up to 195%. *Grew email list database by 175%.
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Digital Content Manager / Graphic Designer
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Nov 2015 - Dec 2020
Description of Roles: - Responsible for planning, implementing and monitoring the social media strategy in order to increase brand awareness, improve Marketing efforts and increase sales. - Ideated, created, and implemented all Marketing campaigns, promotions and events (for both stations and clients) on multiple social media channels and separates accounts (including Facebook, Instagram and Twitter). - Created all visual content including social media assets, video content, blogs, newsletters, stationery, to promote campaigns and communicate ideas that inspire and captivate audience while working with copywriters to ensure content is informative and appealing. - Ensured all materials, social and website content, and other related media followed brand guidelines and marketing best practices. - Maintained updated website by managing content creation and publishing methods. - Analysed web data analytics to report on the performance of digital marketing and communications activities. *Singly ideated, created and implemented the full company rebranding including both stations and partner’s page visual identities on all social media channels. *Grew B-Rock FM Facebook Page audience and following by 200%. *Implemented new content creation and station promotion methods which increased users engagement by up to 6500%. *Increased their Taking Care Of Business FM Facebook page engagement by up to 2200%. *Was awarded “Best Newcomer Off-Air” in Country Australia at the 2016 Australian Commercial Radio Awards.
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Crédit Agricole Titres
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France
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Financial Services
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300 - 400 Employee
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Internal Communication Officer
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Sep 2012 - Jul 2013
Description of Roles: • Management of intranet network • Production and graphic design of internal journal publication • Production of annual reports • Management of production, graphic design and creation of the new website BtoB "ca-titres.fr" • Organisation of annual employees reception • Organisation of managers meetings and professional learning (team building) Description of Roles: • Management of intranet network • Production and graphic design of internal journal publication • Production of annual reports • Management of production, graphic design and creation of the new website BtoB "ca-titres.fr" • Organisation of annual employees reception • Organisation of managers meetings and professional learning (team building)
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Assistant to Executive Manager
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Nov 2011 - Jul 2012
Description of Roles: • Management of Member's files • Administrative officer for general meetings • Management and production of the "Digithèque" • Management of all social media (Facebook, twitter, LinkedIn) • Management and production of the website « Dmaf.fr » • Organisation of corporate social evenings and events, round-table meetings/conferences and Annual General Meeting Description of Roles: • Management of Member's files • Administrative officer for general meetings • Management and production of the "Digithèque" • Management of all social media (Facebook, twitter, LinkedIn) • Management and production of the website « Dmaf.fr » • Organisation of corporate social evenings and events, round-table meetings/conferences and Annual General Meeting
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Edelman
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United States
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Public Relations and Communications Services
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700 & Above Employee
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Public relation Officer Assistant (Internship)
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May 2010 - Jul 2010
Description of Roles: • Assisting in organisation and logistical management of press conferences for Taillefine fiz and Volvic (Launch of the new 3L Eco bottle) Description of Roles: • Assisting in organisation and logistical management of press conferences for Taillefine fiz and Volvic (Launch of the new 3L Eco bottle)
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Media 365 - Sporever
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Broadcast Media Production and Distribution
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1 - 100 Employee
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Administrative Officer Assistant (Internship)
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May 2006 - Jun 2006
Description of Roles: • Administrative officer for general meetings • Assisting in production of the soccer magazine "But" • Management and production of the website "football365.fr" and "sport365.fr" Description of Roles: • Administrative officer for general meetings • Assisting in production of the soccer magazine "But" • Management and production of the website "football365.fr" and "sport365.fr"
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Administrative Officer Assistant (Internship)
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Jun 2005 - Jun 2005
Description of Roles: • Assisting in organisation and logistical management of "Young Coca Cola" program Description of Roles: • Assisting in organisation and logistical management of "Young Coca Cola" program
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Education
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CESACOM
Master 1 (Masters equivalent), Global Communication -
CESACOM
License (Bachelor Degree equivalent), Global Communication -
EPH
Bts (Diploma equivalent), Communication -
Lycée de la Vallée de Chevreuse
Baccalauréat, ES; Espagnol