Experience

Heat Me

• Belgium
• Construction
• 1 - 100 Employee

• Sales and Marketing Manager

  • Jan 2021 - Present

  Heat me is a Belgium start up i joined in 2021 when still at beginning of his growth journey. I joined the founder in this adventure to help him boost sales and structure marketing approach. Heat me is a heating and plumbing company serving thousands of customers through a network of technicians that we manage via our own developped digital platform. Our mission: bring serenity to all our customers and partners for all heating and plumbing works in the residential market. In this fast growing company i am managing both operational (sales, Daily Hr, new website development) as strategic (business plan, okr, network development, growth marketing) projects. Growth revenue each year of more than 40% serving more than 1500 (happy according to the reviews) customers in brussels surroundings every year



Vaillant Group Belgium

• Belgium
• HVAC and Refrigeration Equipment Manufacturing
• 1 - 100 Employee

• Business Manager

  • Dec 2019 - Dec 2020

  • Definition and implementation of a succesfull HP sales strategy for the period 2020-2021• Budget coordination : Operational plan, Target and KPI setting• Pre sales organisation : Review process and tools development to ensure a qualitative technical offer

• Head of Product Management and Technical Sales offer

  • Jul 2017 - Dec 2020

  • Entire portfolio management of the 2 heating leading brand in BE (Vaillant and Bulex) with a strong focus to expand renewable product portfolio: In depth market analysis, customer review to define succesfull Belgium roadmap. • Definition of businesss plan for every new product to be launched within next 5 years• Negociation with factory and other daughter companies to prioritize Belgium customer needs • Full product launches responsability: Successfull product launches coordination (20 product lines in 2 years): Definition of target group needs B2B, B2C, training requirements and planning, positioning of new product within portfolio, review of communication assets (flyers, website, banner, price list,..)• Set up of value based pricing strategy• Representative of Vaillant in various association and public administration. I was representing Vaillant Group in Industry association (ATTB, Frixis, Agoria, Organisatie Duurzam Energie) to monitor market development and competition and influence décisions to translate the values of Vaillant Group.



Daikin Europe

• Belgium
• Appliances, Electrical, and Electronics Manufacturing
• 700 & Above Employee

• Product Marketing Section Manager

  • Dec 2016 - Jun 2017

  • Go to market strategy for all residential heating product in Europe• Product positioning and communication strategy to different target groups (B2B, B2C) • Oganisation of central European event (Conférence, Incentives)

• Senior Sales responsible

  • Mar 2014 - Dec 2016

  • Drive sales expansion of European heating business • Project management for business processes improvement• Coordination budget for entire European Heating business• Support Daikin's affiliates for implementation of European strategy • Weekly monitoring of sales action plan of key markets

• Product Manager

  • Feb 2012 - Mar 2014

  • Development of Heating Business in Belgium and Luxembourg• Set up annual execution and marketing plan• Sales team management (6 salesmen in 3 regional offices)• Acquisition and integration of new distribution company

• New Business Developper

  • Nov 2006 - Feb 2012

  • In depth market analysis to detect potential new business field• Preparation market launch of different new products (heating , refrigeration, chemical) acros Europe• Definition long term heating strategy for EMEA region



Microsoft

• United States
• Software Development
• 700 & Above Employee

• HR traineeship

  • Feb 2006 - Sep 2006

  Development of corporate responsability program for EMEA center Development of corporate responsability program for EMEA center