Experience

Revival 23

• United States
• Retail Apparel and Fashion
• 1 - 100 Employee

• Director or E-Commerce and Marketing

  • Aug 2022 - Present

  - Overseeing buying, web sales, contracts, managing partnerships, reporting, and contributing to strategy decisions - Responsible for making both front-end and back-end decisions about ECommerce- Develops both the core functionality as well as the consumer-facing design of the website- Monitors the customer’s journey throughout the digital shopping experience, A/B tests layout options, and performs other duties related to user experience and customer experience- Ensures that marketing strategies such as loyalty programs, discounts, and rewards are seamlessly implemented into the site and user experience- Is expertly acquainted with eCommerce sites, plug-ins, integrations, emerging functionalities, and trends in both online eCommerce, platforms, and user experience- Responsible for bringing traffic to the site, meeting ROI goals and strategizing about campaigns- Oversees key marketing functions such as content creation, social media, digital ads, email marketing, and other core tasks often performed by other members of the marketing department- Coordinates with Digital + Social Media Coordinator and Assistant directly to decide direction of campaign, social media, website etc

• Executive Assistant To Chief Executive Officer

  • Mar 2020 - Aug 2022

  I manage public relations activities, including social media strategies, news story ideas, daily social media content, website development, special event plans, and promotional emails. I manage contracts and invoices between interior design clients and the Business. I communicate with press to relay information as well as to promote the store. I was able to implement strategies as website and social media manager and saw an immense return in an increase in social media followers, website traffic, and online sales during the COVID-19 crisis. I minimized the initial impact of the COVID-19 pandemic on the Business through innovative marketing strategies which turned into net gain for the Business.

• MCJ 158S Project, Spring 2020

  • Jan 2020 - May 2020

  ­Assisted the organization with public relations activities, including social media strategy recommendations, news story ideas, social media content, website recommendations, special event plans, and promotional emails as part of the service-learning component of public relations writing course. Was able to implement strategies as website and social media manager and saw a return in an increase in social media followers and website traffic.

• Sales Floor Associate

  • Jun 2015 - Mar 2020

  My primary duty as a sales associate was serving others through great customer service. I helped guide customers to the outfits that fit their body type, lifestyle and sense of style. I welcomed customers, guided them through the products, answered questions and made sure guests had a pleasant experience. Some responsibilities included, but weren't limited to, welcoming customers into the store, staying knowledgeable about our range of products, recommending related products to increase customers’ options and enrich the shopping experience, keeping the store clean and organized, styling customers in clothing that fits their body type and sense of style, accepting and processing sales, and operating the POS register and resolving returns issues.



CROSSCITY CHRISTIAN CHURCH

• United States
• Religious Institutions
• 1 - 100 Employee

• Marketing And Public Relations Intern

  • Feb 2021 - May 2021

  Assists the organization with social media strategy recommendations, social media content, and website recommendations, as part of a Fresno State internship. Assists the organization with social media strategy recommendations, social media content, and website recommendations, as part of a Fresno State internship.



California State University, Fresno

• United States
• Higher Education
• 700 & Above Employee

• Advertising and Public Relations Service-Learning

  • Jan 2021 - May 2021

  I served as a team leader on a campaign to promote the mental health services of the Fresno State Health Center as part of the service-learning component of my advertising and public relations campaigns course. I served as a team leader on a campaign to promote the mental health services of the Fresno State Health Center as part of the service-learning component of my advertising and public relations campaigns course.