Outreach & Community Development Information Professional

• Aug 2023 - Present

Library Services Assistant II

• Oct 2022 - Aug 2023

Provides a warm atmosphere while performing circulation desk tasks (check out, phones, route-ins, shelving, providing computer assistance, organizing Friends of the Library donations, etc.).Secondary Storyteller at Woodville Branch Library, hosting two of the highest attended programs in recent years.Supports programming events at other branches such as the African American Genealogy Program at the B. L. Perry Branch.Represents Leon County Public Library at outreach events, including Word of South and Senior Center Lunch N’ Learns.Assists patrons with requests for Inter-Library Loans (ILLs) and Library of Things materials. Show less

Senior Account Executive

• Oct 2021 - Apr 2022

Lead multimillion dollar agency accounts and client relationships in the workforce development and healthcare industries. Drafted media pitches and tools/assets to secure media coverage. Conducted media outreach via phone calls, email communication, and social media engagement. Created, planned, and executed engaging activations and events. Developed key messaging and other supporting documents to help clients tell their story. Lead multimillion dollar agency accounts and client relationships in the workforce development and healthcare industries. Drafted media pitches and tools/assets to secure media coverage. Conducted media outreach via phone calls, email communication, and social media engagement. Created, planned, and executed engaging activations and events. Developed key messaging and other supporting documents to help clients tell their story.

Communications Strategist

• Jul 2019 - Oct 2021

Instituted a Diversity, Equity and Inclusion Council within the 5,000+ employee healthcare system, currently a sitting member of the council on subcommittees aimed at creating positive social change in the community through equitable healthcare, and enriching the culture within the organization. Continues to collaborate with internal leaders and community partners to inform and educate public and colleagues during COVID-19 pandemic, solidifying healthcare system as regional leader. Plans and executes integrated marketing campaigns to support priority services lines, generate awareness and increase volume. Responsible for internal and external communication and reputation management for regional healthcare system, with tactics including crafting patient stories, coordinating community events, spearheading branded collateral, cultivating media relationships and editing colleague magazine. Show less

Senior Account Coordinator

• Nov 2016 - Jul 2019

- Develop, manage and execute public relations efforts for national consumer brands - Create and implement strategic plans and seasonal campaigns in support of priority programs/products, seasonal initiatives and cause marketing efforts - Cultivate relationships with media, generating marquis coverage and brand exposure - Craft press releases and other relevant branded material, including building press materials for new clients - Ensure all PR efforts align with brand position, resonate with target audience and support overall business goals - Collaborate with social media and advertising departments to develop brand strategy, dynamic creative and integrated initiatives - Conduct relevant market research used in developing competitive sets and long term plans Show less

PR Assistant

• Jul 2016 - Nov 2016

- Drafted and sent press releases, pitches, and media alerts via Constant Contact and email. - Provided excellent client correspondence for BJ’s Restaurants & Brewhouse, Annieglass, and Toque Blanche on behalf of the agency. - Assisted in coordinating a “Tastemaker” event for our sustainable fashion client, CONVERT. - Provided competitive analysis research to better understand each client’s target audience. - Drafted and sent press releases, pitches, and media alerts via Constant Contact and email. - Provided excellent client correspondence for BJ’s Restaurants & Brewhouse, Annieglass, and Toque Blanche on behalf of the agency. - Assisted in coordinating a “Tastemaker” event for our sustainable fashion client, CONVERT. - Provided competitive analysis research to better understand each client’s target audience.

Customer Service Associate

• Jan 2015 - Jul 2016

- Contributed to sales at one of the busiest and most successful stores in the chain. - Communicated positively while serving thousands of customers per year. - Solved issues while ensuring the customer’s needs are taken care of. - Contributed to sales at one of the busiest and most successful stores in the chain. - Communicated positively while serving thousands of customers per year. - Solved issues while ensuring the customer’s needs are taken care of.

Recruiting Guide

• Aug 2015 - Apr 2016

- Liaised with potential student athletes, families and Boosters. - Provided pertinent FSU and NCAA information. - Promoted FSU athletic and academic programs while conducting tours of the facilities. - Liaised with potential student athletes, families and Boosters. - Provided pertinent FSU and NCAA information. - Promoted FSU athletic and academic programs while conducting tours of the facilities.

Marketing Intern

• Jun 2015 - Aug 2015

- Clipped articles regarding the company. - Assisted in media buys with radio, TV, billboards, and print. - Drafted press releases using APA formatting. - Created email blasts using programs such as MailChimp. - Released social media campaigns using Hootsuite. - Clipped articles regarding the company. - Assisted in media buys with radio, TV, billboards, and print. - Drafted press releases using APA formatting. - Created email blasts using programs such as MailChimp. - Released social media campaigns using Hootsuite.

Public Relations Intern

• May 2014 - Aug 2014

- Worked with applications such as Keynote, Vocus, Excel and Word. - Drafted pitches and press releases for clients such as Eden Roc Hotel, Kona Kai Hotel and Spa, and The Edgewater Hotel. - Created extensive media lists. - Worked with applications such as Keynote, Vocus, Excel and Word. - Drafted pitches and press releases for clients such as Eden Roc Hotel, Kona Kai Hotel and Spa, and The Edgewater Hotel. - Created extensive media lists.