Experience

Ready Set Rocket

• United States
• Advertising Services
• 1 - 100 Employee

• Engagement Manager / Producer

  • Jun 2023 - Present

  Manages a portfolio of high-profile clients including Primark, BlackRock, PIMCO, and Signature Theatre. Oversees end-to-end video, print, and digital production projects, from concept development to final delivery, ensuring seamless execution, adherence to timelines, and high-quality output. Manages vendor relationships, ensuring timely delivery of services and materials while adhering to budgetary constraints. Implements effective project management methodologies, resulting in streamlined workflows, improved efficiency, and reduced production timelines. Show less



Wunderman Thompson

• United States
• Advertising Services
• 700 & Above Employee

• Project Manager

  • Dec 2021 - Present

  Plans and manages up to 6 delivery and scale & growth projects at a time with budgets ranging from $100,000-750,000 Successfully implemented a process to migrate eRetail projects to the Gorilla Group PMO standard of excellence within 30 days Maintains successful relationships with over 15 clients, cross-functional teams, and preferred vendors Interfaces with stakeholders and account director to identify project objectives, standards, and guidelines, manages communication pipelines between cross-functional workgroups to execute cohesive communications, and ensures timeline completion of tasks and assignments. Show less



Chewy

• United States
• Retail
• 700 & Above Employee

• Senior Creative Manager

  • Jul 2021 - Dec 2021

  Led the creative production process for Chewy’s integrated marketing, AutoShip, Gift Card, and Holiday campaigns. Directed creative review sessions in collaboration with the Creative Director, Art Director, Marketing Lead, and Brand teams Audited and revised creative briefs to ensure KPIs, timeline, and creative direction are represented accurately Worked jointly with cross-functional teams to develop project roadmaps and identify key consumer touch points across channels Created and maintained relationships with marketing stakeholders, resulting in seven successful campaign launches for the 2021 Holiday season Successfully directed the creative production and launch of Phase Two of the 2021 Chewy Holiday Activation with creative being featured in the national Chewy holiday commercial. Show less



Exclusive Marketing Agency, LLC

• United States
• Advertising Services
• 1 - 100 Employee

• Senior Project Manager

  • Feb 2021 - Aug 2021

  Manages production for lead generation, marketing, and design tasks. Responsible for enforcing budgetary compliance, interfaces with stakeholders and executive leadership to identify project objectives, standards, and guidelines, manages communication pipelines between cross-functional work groups to enforce cohesive communications, ensures timeline completion of tasks and assignments. Manages production for lead generation, marketing, and design tasks. Responsible for enforcing budgetary compliance, interfaces with stakeholders and executive leadership to identify project objectives, standards, and guidelines, manages communication pipelines between cross-functional work groups to enforce cohesive communications, ensures timeline completion of tasks and assignments.



500 Degrees Studio

• Miami/Fort Lauderdale Area

• Account Executive- Digital Media

  • Apr 2019 - Jan 2021

  Spearheaded production of all digital and print media assets for Burger King North America by orchestrating creative briefs and project roadmaps for all evergreen, new product launches, and rebranding efforts Developed and maintained a relationship with the Burger King RBI marketing team as well as external vendors resulting in all 2020 print and digital media business being awarded exclusively to 500 Degrees Design Studio Created a media planning strategy to produce high-converting multi-lingual TV billboards for the 2019-2020 NFL and NBA seasons Directed the 2019 Winter Whopperland national sweepstakes from planning to final implementation resulting in a project completion date two weeks ahead of the project plan Show less



Razz Interactive

• United States
• Advertising Services
• 1 - 100 Employee

• Operations Manager/ Strategist

  • Feb 2018 - Jan 2019

  Directed all agency teams including project management, account management, development, quality assurance, and marketing to ensure the success of each project awarded to the agencyDeveloped a series of internal communication processes including a new-hire onboarding program; reducing the agency's turnover for the 2018 year by 13%Collaborated with the business development and partnerships teams to create new business proposals, resulting in a $2M increase in revenue for 2018Co-Drafted the award-winning technical proposal for Mountain Dew’s DEWNITED STATES campaign Produced award-winning digital apps and media activations for music and entertainment clients including Talento Uno, Universal Music Latin Entertainment, ROC Nation, and Absolut VodkaStrategized and implemented workflows for W3 and Communicator Award-Winning campaigns for the 2018-2019 year. Show less

• Senior Digital Project Manager

  • Aug 2017 - Jan 2019

  Created comprehensive project plans to ensure both client and internal alignment on project scope, timeline, and budget for projects with budgets ranging from $25-175,000Developed an internal standard of excellence, pricing estimate repository, and project scoping documents Drafted multiple requests for proposals alongside the business development and partnerships team to gain more revenue for the agency Implemented new project management and maintenance request software, resulting in faster project SLAs and higher project marginsCollaborated with development teams to create a process that allowed us to deploy over 100 microsites within one business day successfullyPromoted from Senior Project manager to Junior Operations Manager within 6 months of employmentWon the 2018 Shorty Award and multiple W3 and Communicator Awards for the 2017-2018 season Show less



MAC Cosmetics

• Personal Care Product Manufacturing
• 700 & Above Employee

• Product Specialist

  • Dec 2016 - Oct 2017

  - Educated clients and team members on product launches, ingredients, and usability of all MAC Cosmetics products - Promoted and monitored sell through of new and existing products - Created artistry themes based on current product launch and trend directions - Consulted with management and team members on best selling practices to achieve sales goals - Educated clients and team members on product launches, ingredients, and usability of all MAC Cosmetics products - Promoted and monitored sell through of new and existing products - Created artistry themes based on current product launch and trend directions - Consulted with management and team members on best selling practices to achieve sales goals



LivingSocial

• United States
• Advertising Services
• 400 - 500 Employee

• Senior Production Coordinator - Live Events

  • May 2015 - May 2016

  Managed production and implementation of all digital promotions for live events for C-level clients including Cirque du Soleil, NBA, NFL, NASCAR, and Barnum & Bailey. Acted as primary liaison between client and agency, ensuring scope, budget, and timeline alignment throughout the production phase Drafted retrospective project documentation that analyzed promotion sales, revenue trends, and reviews to provide insight for future promotions Improved the agency’s relationship with both Cirque Du Soleil and Barnum and Bailey resulting in campaign extensions for 2016. Teamed with creative directors and art departments to source relevant media and creative assets for all promotions 2015 LivingSocial Award winner for account management and project coordination Show less



Nordstrom

• United States
• Retail
• 700 & Above Employee

• Brand Strategist - Smashbox Cosmetics

  • Aug 2013 - May 2015

  Managed day-to-day business operations for Smashbox Cosmetics at Nordstrom Annapolis. Created and managed forecast projections for upcoming events. Managed inventory sell-through and replenishment. Managed and created sales goals from YTD data. Strategized and produced marketing events to increase customer loyalty and achieve sales goals. Sourced and hired brand freelancers Key Accomplishments: Grew territory by 11% through marketing campaigns that included successful networking, event planning, and outreach Produced Smashbox's 2-Day Photo Event in 2013 & 2014, generating over $30k each year Achieved Highest regional sellthrough in 2013 and 2014 Won Nordstrom Pacesetter award for exceeding sales goals in the 2014 year Created marketing strategies that continuously increased customer loyalty and brand popularity Show less



Towson University

• United States
• Higher Education
• 700 & Above Employee

• Marketing Coordinator - Fan Development

  • Jun 2012 - May 2013

  Developed marketing strategy to increase fan loyalty for Towson University athletic teams that resulted in 30% increase in fan attendance for the 2012-13 athletic season. Produced promotional events and fairs to ensure Towson University Athletics Events was represented as an immersive experience for both students and fans. Sourced in-game entertainment and sponsors to incentivize attendance at athletic games. Key Accomplishments: Worked with fan development marketing team to strategize the #RestoreTheRoar Campaign resulting in a <20% increase in fan attendance for the 2012-2013 athletic season. Sourced multiple franchise sponsors to elevate the fan experience and develop partnerships for the 2012-2013 season and beyond Show less