Alexis Pflanzer
Advertising Operation Manager at BenefitHub- Claim this Profile
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Anglais Native or bilingual proficiency
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Espagnol Professional working proficiency
Topline Score
Bio
Credentials
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Master Start up et Développement Numérique
EM Normandie Business SchoolDec, 2019- Nov, 2024
Experience
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BenefitHub
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United States
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IT Services and IT Consulting
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100 - 200 Employee
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Advertising Operation Manager
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Jan 2023 - Present
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Groupe TF1
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France
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Broadcast Media Production and Distribution
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700 & Above Employee
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Ad Ops Manager
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May 2022 - Jul 2022
• Manage campaign delivery, performance, optimizations & reconcile end of the month billing process. • Maintain AD quality standards by pre-screening creative and coordinating removal of inappropriate content. • Support the sales team by assisting in every step of the campaign cycle, from pre-sales, to campaign management, to post-sales reporting • Analyze campaign performance, delivery, and pacing to guarantee client's expectations are met and/or exceeded. • Establishing and developing customer relationships with the agencies (Havas,OMD,Publicis) • Integrating a new product on the programmatic advertising market and segmented television market Show less
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BLIINK
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France
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Technology, Information and Internet
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1 - 100 Employee
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Ad Ops manager
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Mar 2021 - May 2022
• Implemented online advertising campaigns using the AdServer developed by BLIINK. • Worked closely with all internal groups to execute campaign optimization decisions in a timely and accurate manner. • Monitored and troubleshot technical complications associated with campaigns • Prepared weekly performance reports and post-campaign analyses • Provided support to account managers and sales representatives with problems related to the delivery and performance of advertising campaigns • Worked alongside developers and other project stakeholders to understand function, features and testing needs of each program. • Work with site design and tech to ensure all products have correct dimensions - Ad size, Ad unit, Creative size, Keyword targeting, Behavioral targeting, etc. • Research new vendors to provide solutions on KPI performance, data aggregation, and data source consolidation. Show less
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CANAL+ Group
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France
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Broadcast Media Production and Distribution
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700 & Above Employee
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Sales Development Manager
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Jul 2019 - Dec 2019
• Implemented the communication plan and briefs to Havas/BETC agencies for the acquisition of online clients via the e-marketing tools of display advertising traffic, social networks and Google sponsored links • Created promotions campaigns that drove strategic initiatives and raised awareness of new products. • Piloted web creations and developed dynamic advertising banners for the agency BETC and the studio Canal • Analyzed and optimized internet campaigns related to agencies with Adobe, Google Analytics software and Eulerian technologies • Collaborated with marketing staff to develop strategic advertising plans focused on specific customer or market areas. • Worked with Sales Managers & Media Consultants to develop and execute growth strategies Show less
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Normandy French Tech
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Région de Caen, France
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Communication Manager
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Sep 2018 - Mar 2019
• Helped form long-term strategic planning to promote Normandy FrenchTech • Responsible of the communication on social network of NFT FrenchTech (FB, Twitter, LinkedIn) • Year-long organization and creation of event (NFT Connect) to involve locally technological start-up companies in networking opportunities with FrenchTech • Helped facilitate in the rebranding of Normandy FrenchTech following changes in (the organization/management) • Helped form long-term strategic planning to promote Normandy FrenchTech • Responsible of the communication on social network of NFT FrenchTech (FB, Twitter, LinkedIn) • Year-long organization and creation of event (NFT Connect) to involve locally technological start-up companies in networking opportunities with FrenchTech • Helped facilitate in the rebranding of Normandy FrenchTech following changes in (the organization/management)
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DECATHLON FRANCE
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France
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Retail
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700 & Above Employee
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Sales Associate
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Oct 2016 - Apr 2017
Worked as a sales associate in a French sporting goods company. Responsibilities included inventory management, commercial strategy for athletic departments, event planning to promote Décathlon brands. Worked as a sales associate in a French sporting goods company. Responsibilities included inventory management, commercial strategy for athletic departments, event planning to promote Décathlon brands.
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LCL
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France
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Banking
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700 & Above Employee
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Bank Teller
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Oct 2015 - Dec 2015
Managed reception of LCL bank through completing money transfers, card distribution, administering credit and check transactions. Tracked daily operations completed at reception and provided daily assistance based on individual client need. Managed reception of LCL bank through completing money transfers, card distribution, administering credit and check transactions. Tracked daily operations completed at reception and provided daily assistance based on individual client need.
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ZF Group
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Germany
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Motor Vehicle Manufacturing
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700 & Above Employee
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Marketing Assistant
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Mar 2014 - Aug 2015
• Organized an event (Safety Days) to showcase camera and radar features created by TRW automotive to French car manufactory (Renault, PSA). • Organized meetings and presented TRW services to differing car rental companies to advertise creation of new cameras and radars. • Completed market study of automotive competitors and suppliers that offered automotive protective services. • Analyzed automotive products created by TRW analysis of products and features Cameras, Radar. • Organized an event (Safety Days) to showcase camera and radar features created by TRW automotive to French car manufactory (Renault, PSA). • Organized meetings and presented TRW services to differing car rental companies to advertise creation of new cameras and radars. • Completed market study of automotive competitors and suppliers that offered automotive protective services. • Analyzed automotive products created by TRW analysis of products and features Cameras, Radar.
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Education
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Ecole de Management de Normandie
Master’s degree in Business Management “Program Grande École” -
EGC Saint-Germain-en-Laye
Bachelor’s in marketing, Commercialization and Management, Gestion et Marketing -
Lycée Aubergenville
Baccalauréat, STG -
Universidad Adolfo Ibáñez
Master's degree, Management and business