Alexis Brown
Copywriting Team Manager at Simpler Trading- Claim this Profile
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Bio
Experience
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Simpler Trading
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United States
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Financial Services
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1 - 100 Employee
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Copywriting Team Manager
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Apr 2021 - Aug 2023
Austin, Texas, United States As the Copywriting Team Manager, my responsibilities are as follows: - Write high-engagement sales copy that reflects the Simpler Trading brand voice. - Collaborate with other copywriters and marketing employees to develop a variety of internal and external campaigns. - Ensure that writers are fully contextualized and set up for success to deliver work that is on-strategy, on-brand, and on-voice. - Build, develop, nurture and lead a team of writers whose skills and competencies… Show more As the Copywriting Team Manager, my responsibilities are as follows: - Write high-engagement sales copy that reflects the Simpler Trading brand voice. - Collaborate with other copywriters and marketing employees to develop a variety of internal and external campaigns. - Ensure that writers are fully contextualized and set up for success to deliver work that is on-strategy, on-brand, and on-voice. - Build, develop, nurture and lead a team of writers whose skills and competencies are aligned with Simpler Trading’s writing and storytelling needs. - Produce error-free compliant copy that adheres to Simpler Trading’s guidelines. - Interpret creative direction and adapt points from creative briefs into persuasive copy concepts. - Simultaneously manage multiple projects with short deadlines. - Propose copy concepts and present underlying strategic thinking to business leaders. - Manage project priorities, deadlines, and deliverables. These are completed among other miscellaneous tasks that may appear on a day-to-day basis.
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Marketing Copywriter
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Sep 2018 - Apr 2021
Austin, Texas Area As a Marketing Copywriter my role is to create content, copy, and text for Simpler Trading’s website (homepage, store, etc.), emails, sales page copy, webinar registration copy, graphics, E-Letters, and more. As well as assisting in general copy needs (like grammar and punctuation editing). Responsibilities are as follows: Daily grammar and editing of trader’s copy, other copywriter’s copy, etc. Production of content for E-Letter’s + posting to E-Letter’s designated websites +… Show more As a Marketing Copywriter my role is to create content, copy, and text for Simpler Trading’s website (homepage, store, etc.), emails, sales page copy, webinar registration copy, graphics, E-Letters, and more. As well as assisting in general copy needs (like grammar and punctuation editing). Responsibilities are as follows: Daily grammar and editing of trader’s copy, other copywriter’s copy, etc. Production of content for E-Letter’s + posting to E-Letter’s designated websites + sending E-Letter’s to clients (currently through Pardot). Maintaining a clean and orderly project assigner (currently Basecamp) by finishing assignments by their due date (if not earlier). Maintaining effective communication with other copywriters as well as the Marketing Team (plus anyone, like a trader, that I may need additional insight from when writing copy). Creating sales page copy, webinar registration copy, email copy, and more for campaigns from start to finish. Completing designated goals set by the VP of Marketing at the beginning of each Quarter. Writing campaigns from the trader’s “voice” as the assigned ghost writer.
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Content Writer and Account Manager
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Apr 2018 - Sep 2018
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Customer Service and Sales Specialist
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Nov 2017 - May 2018
Austin, Texas Area
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Social Media and Promotions Intern
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May 2016 - Aug 2016
Austin, Texas In charge of the social media platforms for The Horn, which is the flagship radio station for Texas Longhorn athletics, The Texas Rangers, and Round Rock Express baseball. The Horn is owned by Austin Radio Network, which also owns KOKE fm and Classics fm.
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The Tab
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United Kingdom
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Online Media
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100 - 200 Employee
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Launch Team, Social Media
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Dec 2015 - May 2016
Austin, Texas Area
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The University of Texas at Austin
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United States
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Higher Education
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700 & Above Employee
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First Year Interest Group (FIG) Mentor
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Aug 2014 - Dec 2015
The College of Undergraduate Studies
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The Horn
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United States
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Online Audio and Video Media
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1 - 100 Employee
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Editorial Board Member
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Mar 2015 - Aug 2015
Austin, TX
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