Social Media & Digital Engagement Specialist

• Sep 2021 - Present

Content Manager

• Oct 2018 - Sep 2021

Content Specialist

• Jul 2017 - Oct 2018

- Creates engaging daily content for use across social media platforms, websites, blogs, and other online channels- Different forms of content writing include SEO writing, social media, web, and long-form writing- Participates in the ideation and writing for content-centric campaigns, including editing and quality assurance - Integrates work across channels including social media, email marketing, blogging, digital advertising, website copy, and more- Manages the execution of social media campaigns, including scheduling, targeting and optimization, focusing on clients’ KPIs- Manages and executes paid and promoted campaigns across Facebook, Twitter, Instagram, and Content Distribution Networks - Provides insightful feedback into the development of various content strategies and inform other digital marketing tactics

Copy Editor/Proofreader

• Jul 2016 - Jul 2017

- Developed and built Copyeditor/Proofreader position from academic internship- Copyedited and proofread various text, including website copy, social media posts, ad copy, press releases, and other marketing collateral for quality assurance- Ensured tone is consistent and reflective of the brand’s voice

Project Management Intern

• May 2016 - Jul 2016

- Supported the day-to-day tasks integral to Project Management for the PM team to further support the creative and account management teams- Supported strategic endeavours from both a brainstorming and administrative perspective with guidance from the PM team- Instrumental in implementing a proofreading initiative for the team and proofread copy, content, and other marketing collateral

Quality Review Specialist

• Mar 2017 - Mar 2018

- Participated in reviewing nearly 5,000 mystery shop surveys that are used to audit the client's internal processes- Used strong attention-to-detail and knowledge of English grammar to review survey comments for consistency, spelling, grammar, and thoroughness- Completed client calls when necessary in order to prompt a new mystery shop - Participated in reviewing nearly 5,000 mystery shop surveys that are used to audit the client's internal processes- Used strong attention-to-detail and knowledge of English grammar to review survey comments for consistency, spelling, grammar, and thoroughness- Completed client calls when necessary in order to prompt a new mystery shop

Sales Associate and Cashier

• Apr 2012 - Dec 2016

- Worked with the team to determine the customer’s needs and wants while reflecting the company’s mission- Invested time with customer to add on additional items and used product knowledge to explain the benefits and features of merchandise- Used personable skills to ensure the customers feel comfortable and important- Obtained high KPIs including high sales efficiency and high-quality customer service experience determined via online customer satisfaction survey - Worked with the team to determine the customer’s needs and wants while reflecting the company’s mission- Invested time with customer to add on additional items and used product knowledge to explain the benefits and features of merchandise- Used personable skills to ensure the customers feel comfortable and important- Obtained high KPIs including high sales efficiency and high-quality customer service experience determined via online customer satisfaction survey

Wine Merchant

• Jul 2014 - Oct 2016

- Used critical thinking skills to refuse service to those who are underage, intoxicated and/or third-party purchasers- Used product knowledge to best recommend and direct customer to products that suit their needs and wants- Used multi-tasking skills to assist multiple customers at once, often working alone- Was one of the top sales performers and frequent winner of “Sales Superstar” contests between employees - Used critical thinking skills to refuse service to those who are underage, intoxicated and/or third-party purchasers- Used product knowledge to best recommend and direct customer to products that suit their needs and wants- Used multi-tasking skills to assist multiple customers at once, often working alone- Was one of the top sales performers and frequent winner of “Sales Superstar” contests between employees

Campus Correspondant, Editor-In-Chief, President - HC Western Ontario

• Jun 2014 - Jun 2015

- Created new editorial content every week for each of the six sections to interest readers, including over 50 published articles- Used thorough understanding of grammar and language to edit and review writers’ drafts prior to publication and approve new article ideas- Publicized HC Western Ontario on campus to increase awareness of publication - Managed social media accounts to engage and interact with readers and the community and grew Facebook following from 50 to 400+ in under one year- Grew the chapter team by building and motivating a staff of volunteer writers, hosting team-bonding activities and team-wide contests to encourage page views and a growing readership- Hosted awareness weeks such as Mental Health Awareness Week and Body Health and Image Awareness week to extend our community outreach and raise funds for certain initiatives in our area- Worked with HC National on large-scale client marketing programs which included sponsored blog and social media posts- Grew our chapter from having no “chapter level” to obtaining a Gold Chapter level status in one academic year by gaining website traffic, readership, social media following- Awarded first place for chapter's “Best Campus Celebrity - Student Profile” and second place for writing “Best Campus Cutie”