VP of Americas & Global Expansion

• Apr 2023 - Present

Managing Director - Global Expansion

• Nov 2019 - Apr 2023

Head of International Data

• Oct 2018 - Nov 2019

International Director with more than 10 years experience in Data, Marketing and Technology; currently focused on activating and growing data revenue across global emerging markets, with the overarching purpose of developing a global data marketplace offering across the digital eco-system.

Senior Manager - Products and Partnerships, APAC & Global Emerging Markets

• Jan 2017 - Sep 2018

Recently relocated to Singapore to develop a centralised Data Curation Hub dedicated to the activation and growth of data monetisation revenue in global emerging markets. The scope of the role includes data and technology operations, audience curation, product marketing, partnership management, pre-sales support and demand generation. Key responsibilities include:- Partnership Management (both data partners and destination partners i.e. Facebook, Google, Adobe, Yahoo, market leading DSPs/DMPs etc.)- Product Management including Product Positioning, Services/Capabilities, Pricing, Sales & Partner Training, Marketing Collateral etc.;- Team development and management; - Building and maintaining unique digital data sets across global emerging markets; - Managing Country Specific Identity Resolution Capabilities; - In bound sales leads management and nurturing focused on driving data upsell;- Pre-Sales Support; and- Driving efficient and reliable data operations processes across multiple countries and functional teams. Show less

Senior Manager - Customer & Partner Success

• Jan 2016 - Jan 2017

Senior Management & ANZ Leadership Role Acxiom ANZ underwent a large strategic shift after the global acquisition of LiveRamp and Australian industry pressures due to commodisation of marketing services and the increased competitive landscape. As a result the business decided to forego its Marketing Services & Data Solutions business and run a pure Connectivity play aligned with LiveRamp service and capabilities in Australia.This resulted in the re-birth of the Australian business whereby myself and two other associates were charged with building the Australian business from the ground up offering Identity, Data Onboarding and Data Monetisation Services under a Connectivity umbrella. We operated a start-up feel business embodying a 'get it done' attitude which meant wearing multiple hats. Therefore this role entailed: - Pre-Sales Support;- Onboarding new clients and managing custom success;- Building Data Monetisation services enabling Data Partners to monetise offline data assets across the digital eco-system offering data buyers (advertiser/agencies) 3rd Party prospect audiences for digital targeting; - Managing Key Partnership relationships (i.e Facebook, Google, Yahoo etc.) identifying key growth opportunities; and- Management of Data Partner relationships assisting with highlighting key audience opportunities and helping drive incremental data monetisation revenue. Show less

Senior Manager - Client Services & Analytics (NZ Secondment)

• Aug 2015 - Jan 2016

Senior Management & ANZ Leadership RoleSecondment focused on assessing the health of the New Zealand business operations and market opportunity sizing. Post analysis the business decided to foreclose the NZ business operations including selling off parts to local providers and transitioning other parts to existing operations in Australia.The role included assessing the health of the business and market, management of the overall closure including (office duties, legal contracts, partner and client relationships) and ensuring the successful transition of operations off shore to Australia. Show less

Senior Manager - Client Services & Analytics

• Jul 2014 - Aug 2015

Senior Management & ANZ Leadership Role accountable for managing a team aimed at delivering customer success for large marketing services clients in conjunction with developing and delivering analytics and consulting packages for all customers.

Senior Account Manager

• Feb 2014 - Jul 2014

Senior Account Manager managing a transactional book of business selling offline & online data for multi-channel marketing execution. The role incorporated management and nurturing long-term customer partnerships.

Account Manager

• Sep 2011 - Jan 2014

Account Manager Role focused on managing key client accounts. The role includes managing and nurturing client partner relationship as well as upsell and contract renewal targets.

Loyalty Operations & Digital Campaign Coordinator

• Mar 2010 - Sep 2011

Loyalty Operation and Digital Coordinator part of the original team who launched the loyalty program. Role entailed ongoing operational management, educating store staff on loyalty USP, coordination of digital email marketing campaigns to promote offers and loyalty benefits, audience selection for campaigns and overall management customer database and vendors relationships.

Media Planner

• Mar 2009 - Mar 2010

Media Planner focused on booking and planning media (TV, Radio & Press) in line with national and store marketing campaigns.

Advertising Coordinator

• Jan 2008 - Mar 2009

Advertiser Coordinator focused on the coordination of catalogues, managing internal products and store management stakeholders and external supplier vendors.