Experience

Allo

• Ukraine
• Telecommunications
• 200 - 300 Employee

• Head of Digital Marketing

  • Nov 2022 - Present



Yakaboo.ua

• Ukraine
• Retail
• 1 - 100 Employee

• Head of Digital

  • May 2022 - Nov 2022

  - Leading Digital-directions, namely: --Google PPC --Google Organic --Direct --E-mail --CPA and retargeting --Social networks --Amazon --Mobile App- Digital strategies development- Monthly/quarterly/yearly media planning and budgeting- Indicators analysing, preparation of reports- Competitors' online activity monitoring- Close cooperation with creative, commercial, financial and IT departments- Constant market monitoring for serching new instruments/channels- Participation in partners negotiations- Productive work in war conditions Show less

• PPC-specialist

  • Jul 2021 - Apr 2022

  - Performance and Media projects implementation (including European markets)- Large budget management- Preparation of strategies and media plans, planning of future periods- Setting up, launching, optimizing and scaling of Google and social networks targeted advertising- Launching of Universal App Campaigns (UAC)- Launching of dynamic retargeting- A/B testing- Preparation of weekly/daily reports, conclusions and recommendations regarding advertising campaigns- Data analysis with Google Analytics- Working with Excel, Google Sheets- Preparation of technical specifications for IT-specialists- Working with partners- Paperwork- Effective work during Black Friday Show less



Фокстрот

• Ukraine
• Retail
• 200 - 300 Employee

• Leading Paid Traffic Specialist

  • Jun 2020 - Jul 2021

  - E-commerce projects implementation - Large budget management - Setting up, launching, optimizing and scaling targeted advertising - Launching of dynamic retargeting - A/B testing - Working with price-aggregators like Hotline, E-Katalog, Price.ua, etc. - Working with affiliate network (CPA) - Preparation of weekly/daily reports, conclusions and recommendations regarding advertising campaigns - Data analysis with Google Analytics - Working with Excel, Google Sheets (including pivot tables) - Preparation of technical specifications for IT-specialists - Working with partners - Paperwork - Effective work during Black Friday Show less



BetterSvit

• Ukraine
• Advertising Services
• 1 - 100 Employee

• Senior Account Manager (Digital)

  • May 2018 - May 2020

  Some of the сlients (world famous): Lactalis (President, Galbani), Bella, Borjomi - Сomplex project management - Digital Marketing strategy development - Preparing of media plans, budgets and timings - Preparing of analytical reports, analysis of channels effectiveness - Effective worklow organization, team and contractors work coordination - Campaigns performance control (KPI's) - Preparing of content (texts, static pictures, dynamic banners, videos, gifs, resizes): writing tasks for specialists, deadlines controlling - Participation in the development of landing pages, chat bots - Setting up and launching of social networks targeted advertising - Working with Facebook Ads Manager, Google Analytics, Google Ads - Organization and conducting of photo shoots of сlient's products - Preparing and holding of Facebook and Instagram giveaways - Communication with clients on a daily basis - Paperwork Show less



AdBakers

• Advertising Services
• 1 - 100 Employee

• Account Manager

  • Mar 2017 - Apr 2018

  Client: JTI (tobacco products) - Working with a client's promotion program - Large database processing using Excel (preparation of pivot tables, graphs, charts, using a lot of Excel functions) - Communication with client on a daily basis - Paperwork Client: JTI (tobacco products) - Working with a client's promotion program - Large database processing using Excel (preparation of pivot tables, graphs, charts, using a lot of Excel functions) - Communication with client on a daily basis - Paperwork



КТ Украина

• Ukraine
• Appliances, Electrical, and Electronics Manufacturing
• 1 - 100 Employee

• Marketing/Advertising Manager

  • Oct 2016 - Feb 2017